Marketing Episodes
What's the Best Strategy to Launch a Best Selling Book? Mastering Bo…
Over 3 million non-fiction books are published every year. How do authors come up with the right launch strategy and successfully market their book? In this episode of the podcast, Eric interviews Paul Edwards, the co-founde...
What Does it Take to Create a Visionary Brand?
In this episode, Eric interviews Bryan Smeltzer, a brand strategist, author, and podcaster, and the current president of LiquidMind, a global brand strategy firm. Bryan shares his journey from working in executive roles with ...
How to Scale and Grow a Business with Creative Guerrilla Marketing Wh…
In this episode, the guest, Jon, a top 1 percent growth expert, shares his journey in entrepreneurship, focusing on assisting others in starting, growing, and selling their businesses. He discusses his unique and creative gue...
Stories That Prove Podcasting and YouTube are Emerging as the Best Ch…
In today's episode we discuss how marketers are winning by scaling podcasting and YouTube as two of the hottest channels in marketing. In this episode, Anika, a brand strategist, professor, podcaster, and former PR agency pro...
How the Best Marketers Get Products Seen and Sold on Amazon - Marketi…
Amazon is half of the US economy and 70% of adults in the US are Amazon Prime Members 🤯 The default conversion rate for marketers selling product on Amazon is 10X other online channels. Steven Pope - My Amazon Guy …
How to Create Emotional Branding Campaigns that Win Millions of New C…
How do you create successful brand campaigns that win millions of customer In this episode, marketing expert Reid shares his journey from an advertising copywriter to an executive creative director, working with renowned bran...
How do You Get Hundreds of PR Placements? Is PR the Right Way to Sca…
How can you get 300 PR placements including spots in national media? In this episode, Heather, founder of Publicity for Good and a seasoned publicist with over 12 years of experience, shares her journey and passion for public...
What High Impact Marketing Strategies Allow Experts to Earn $1 Millio…
How do experts get paid what they are worth for their advice? In this episode, our guest, Ann Carden, a successful marketing leader and CEO of an attraction marketing and media agency, shares her experience and strategies in...
How to Stand Out and Drive Growth by Achieving Sales & Marketing Alig…
In this episode our guest shares a story about how she helped a large tech company exceed their growth goals by getting the sales and marketing teams aligned on the story they were telling prospects. Stacey Danheiser, a forme...
Unlocking Marketing Magic with AI: How to Be Authentic and Save 40+ H…
How do you navigate the very confusing process of leveraging AI to be massively more efficient in running your business? In this episode, our guest Menekse a marketing and AI expert shares her journey from starting in SEO to ...
Maximizing Marketing ROI With Web Site and Cloud Systems Reliability
Maximizing Marketing ROI With Web Site Reliability The worst words a marketer can hear is "the web site is down" or a key cloud system used in marketing campaigns is down like the CRM or marketing automation system. This can...
The Rolling Thunder PR Strategy That Got a Company the Feature Story …
In this episode, Lauren Cockerell, president and founder of a PR and marketing agency in Texas, shares her journey in the industry for over two decades. She discusses the inception of her agency in 2017, her podcast 'The Impa...
How Data Driven Marketing Drives Growth, Builds Credibility and Gets …
In this episode, the guest, Steve Stano a marketing expert with 15 years of experience, discusses his work in growth marketing, customer marketing, and particularly, business intelligence marketing at large financial institut...
How Do You Scale Content Campaigns to $1 Million a Month? What's You…
In this episode, Hemant Varshney, the CEO of Digicom, shares his journey from building a website for his father to becoming a prominent figure in digital marketing. With over 16 years of experience, including roles at America...
Founder Starts in Garage, Builds Company to $120 million in 6 Years, …
In this episode, Curtis Matsko, the CEO and Founder of Portland Leather Goods, shares how he built a $125 million business in just years. Starting on a bet to impress his girlfriend, Curtis leveraged his expertise in Internet...