How to Scale and Grow a Business with Creative Guerrilla Marketing When You Don't Have a Big Budget

WEBVTT

00:00:00.239 --> 00:00:01.862
Welcome to today's episode.

00:00:01.862 --> 00:00:04.144
Our guest today is John.

00:00:04.144 --> 00:00:08.769
He is a top 1% growth expert.

00:00:08.769 --> 00:00:13.734
He has written two books and he's spoken on stages globally.

00:00:13.734 --> 00:00:14.656
Welcome to the show.

00:00:14.656 --> 00:00:17.780
Thank you so much for having me on Awesome.

00:00:17.780 --> 00:00:23.251
Let's start by you just sharing a minute or two more about who you are and what you do, or?

00:00:24.053 --> 00:00:25.056
two more about who you are and what you do.

00:00:25.056 --> 00:00:37.350
Sure, so basically I help either people get started in entrepreneurship or I also mainly focus on helping people who have a business start growing that business, and then also I help people sell their business if they're at that stage.

00:00:37.420 --> 00:00:42.148
So I meet people at one of those three stages If they want to start a business they have one that's doing okay.

00:00:42.148 --> 00:00:53.296
They want to grow or scale it, and if they're looking to sell it for seven to eight figures and possibly a little more the best day is when you start your business and also when you sell your business.

00:00:53.337 --> 00:00:54.417
Is that sort of the moral of the story?

00:00:54.661 --> 00:00:55.563
I, I think so.

00:00:55.563 --> 00:00:56.243
I think so.

00:00:56.243 --> 00:01:07.923
But I've always thought about, I've thought about when I, when, and if I send my, sell mine, I go and think about aren't I gonna get bored, aren't I gonna be like, maybe I should start another, maybe I should.

00:01:07.923 --> 00:01:09.126
So I've thought about that.

00:01:09.126 --> 00:01:15.921
But I think I'll be one of the people who's caught up in the cycle and just doesn't stop because I'm like, oh yeah, well, it's money now, but what can I do with the money?

00:01:16.021 --> 00:01:20.992
I can do another business you're like a shark you'll always be swimming, right oh?

00:01:21.501 --> 00:01:23.186
always swimming never stop.

00:01:25.231 --> 00:01:32.212
So why don't you share a story with us about some of the best marketing that you've done, the marketing that you're most proud of?

00:01:33.182 --> 00:01:48.552
I would say over my career it's been a few different circumstances, all surrounding the same strategies, which I'll share, because when I first got started we did not have a lot of money, so I do a lot of affiliate marketing partnered with my dad, richard Weberg.

00:01:48.552 --> 00:01:54.112
I've done that since I was about 12 years old, which is a long time now.

00:01:54.112 --> 00:01:58.286
I just turned 26 three days ago, so it's been quite a few years.

00:01:58.286 --> 00:02:11.836
I've been in the industry and while I've branched off and I do many other things now in my affiliate marketing while I've branched off and I do many other things now in my affiliate marketing really stood out and I actually didn't need to do more of right now is we would have contests.

00:02:11.836 --> 00:02:14.544
So in affiliate marketing, companies often launch contests.

00:02:14.544 --> 00:02:22.445
They give away prizes, cars, jewelry, watches, whatever cash bonuses which are the nicest.

00:02:22.445 --> 00:02:47.155
They give all these bonuses and things away for people who win contests in some companies regularly and my best marketing was when we actually had the least amount of money possible but we needed to win or at least place in the top three for many of these contests People who've had three, five, 10 times the email list and probably 15 times the total audience that we had.

00:02:47.155 --> 00:03:00.211
So what we did that I think stood out that was different is we became extraordinarily creative, which is what you have to do if you want your business to perform well and outperform others.

00:03:01.520 --> 00:03:12.984
And by being creative, what I mean is what we did was I would create sales videos, say for, let's just say, for a health and wellness product or for a course that was launching and that we were a part of a contestant.

00:03:12.984 --> 00:03:14.769
I would create sales videos.

00:03:14.769 --> 00:03:21.472
I would start the video with me doing a flip leading towards a sales pitch, the creative shock and awe.

00:03:21.472 --> 00:03:29.306
While it's not quote, unquote, business, professional people keep watching, which is the point of the videos to get people to keep watching and to buy a product and service and to give them value.

00:03:29.306 --> 00:03:40.932
So I did that in such a way literally from videos I would cut to a professional presentation or something like this, from my head being in a dryer to literally me doing flips to.

00:03:41.763 --> 00:03:43.468
I have some more recent videos I've actually done.

00:03:43.468 --> 00:03:45.007
I realized I've actually done this recently.

00:03:45.007 --> 00:03:51.782
I dressed up as Clint Eastwood with a full.

00:03:51.782 --> 00:03:57.860
I bought a hundred dollar alpaca poncho just for the skit and I created this skit for a company where they play for and when we've done that in the past.

00:03:57.860 --> 00:04:01.725
A, we either won contests or placed very highly, or B.

00:04:01.725 --> 00:04:09.156
When we do it now, we just notice oh, we got five, 10, 20 extra sales with one email.

00:04:09.156 --> 00:04:12.067
Another one is I'm sure you're familiar with the movie the matrix.

00:04:12.067 --> 00:04:16.026
Everyone the grandma, the kids, their cousins, all are familiar with it, Am I right?

00:04:16.026 --> 00:04:16.567
I?

00:04:16.588 --> 00:04:17.189
know, I know.

00:04:19.860 --> 00:04:22.470
So I did the exact same thing.

00:04:22.470 --> 00:04:27.925
I noticed I had these big glasses that I never wear and I'm like, what could I do with that?

00:04:27.925 --> 00:04:28.889
And then I had this coat.

00:04:28.889 --> 00:04:35.848
It's a black coat and it looks like Matrix style and the room was dark and I'm like, oh, this kind of reminds me of that scene in the Matrix.

00:04:36.108 --> 00:04:38.305
He's sitting down with Neil and he has the red pill and the blue pill.

00:04:38.305 --> 00:04:39.281
He goes.

00:04:39.281 --> 00:04:46.600
You need to choose which one, which one.

00:04:46.600 --> 00:04:54.987
So I did the exact same thing and you need to choose which one, because option A is you sit back, you don't start your business, you keep your 95 grand and you just keep being the same person as always and you keep getting the same results as always.

00:04:55.447 --> 00:05:16.074
Option B is you become an entrepreneur, you change your life, you get tight and I started going into it and again, when I've done that, when you do that, these creative things there, when you do that, these creative things, there's a huge boost in sales, there's a huge boost in brand recognition and people going who, what is this company, your business or person that's selling to me and real quickly?

00:05:16.074 --> 00:05:19.324
A good example of this, other than me, look at the harman brothers.

00:05:19.324 --> 00:05:24.600
The harman brothers do really creative ads like squatty, potty poopery.

00:05:24.600 --> 00:05:26.925
They've sold squash soap, you name it.

00:05:26.925 --> 00:05:33.134
Take a look at the Harmon brothers ads, or even mine on my YouTube channel, some of the things I've created through creativity.

00:05:33.134 --> 00:05:37.685
When you do that, it performs everything it performs so well.

00:05:39.800 --> 00:05:43.492
So much better than just throwing a lot of money at it and in advertising.

00:05:43.492 --> 00:05:47.187
If, doing creative things, you can be a lot more resourceful.

00:05:47.187 --> 00:05:52.124
When you don't have the money, it forces you to be creative, right it does force you.

00:05:52.324 --> 00:06:05.892
But I think what makes marketing keep performing really well and like saying, not just be the same old pitch, the same old, here's what we do, here's what we offer, here's how it works, here's how it helps you is you have to stay in that creative, forceful mode.

00:06:06.682 --> 00:06:14.716
I think what makes businesses keep growing and scaling faster is when they stay in that almost like we're in this okay, we're in this poverty situation.

00:06:14.716 --> 00:06:16.221
We don't have a lot of money for ad budget.

00:06:16.221 --> 00:06:17.526
We do have a lot of money for ad budget.

00:06:17.526 --> 00:06:18.427
Let's pretend we don't.

00:06:18.427 --> 00:06:20.642
Let's pretend we don't have an ad budget at all.

00:06:20.642 --> 00:06:32.562
How can we be so creative and unique and outstanding with our content, with our blog, with our youtube channel, with our uh email list, that we drive sales without a single dollar being spent?

00:06:32.562 --> 00:06:33.423
And that's what we had to do.

00:06:33.423 --> 00:06:58.949
And I think if this is adapt that approach because a lot of people, especially just getting started, are in that approach you use that creativity fuel and generate that budget from the profits from you being so creative and getting those sales, it'll make such a huge difference in the long run, especially if you keep that kind of grind creative mindset full stop so that's really interesting.

00:06:59.170 --> 00:07:02.536
What do you help entrepreneurs do to start a company?

00:07:03.399 --> 00:07:17.357
I think laying the foundation first is the most important, because I've worked with many clients, especially whether they've wanted their entire business built off from scratch, or whether they have a business that exists but they don't know where they want to bring it.

00:07:17.357 --> 00:07:21.452
And then you spend weeks, if not months, trying to direct them and you name it.

00:07:21.452 --> 00:07:24.113
What I like to do is really fine tune.

00:07:24.113 --> 00:07:28.824
Number one, what they're doing, who they're serving.

00:07:28.824 --> 00:07:37.814
But number two, a scalable process, because the vast majority of businesses I've ever worked with One, they don't do any follow-up, they don't do any email marketing.

00:07:37.814 --> 00:07:51.072
Two, they sell like a product or they sell a variety of products, but they don't actually have a dedicated upsell process or a way to get more money and also help the people they're trying to work with in their audience.

00:07:51.072 --> 00:07:58.127
So I think laying the foundation for a scalable process and that's what most businesses don't have it's why they stop growing, they stop scaling.

00:07:58.127 --> 00:08:10.567
It's because they don't have from low ticket or freebie or lead magnets all the way going up to a 2k, 3k, 5k, 20k, whatever offer or pricing points they have to work with.

00:08:10.567 --> 00:08:12.071
They usually don't do that.

00:08:12.110 --> 00:08:14.906
So, for example, course creators, you should just sell courses.

00:08:14.906 --> 00:08:23.315
They don't sell a high ticket coaching or consulting plus a mastermind with that, so that'd be a perfect trio of product and services to offer together.

00:08:23.315 --> 00:08:31.153
Agencies they just usually offer 90% of the time agency services, such as email marketing or ads running your ads for you.

00:08:31.153 --> 00:08:38.312
Why wouldn't an agency also offer consulting, whether their own or someone else's consulting?

00:08:38.312 --> 00:08:40.974
Why wouldn't they have a mastermind for their clients together?

00:08:40.974 --> 00:09:08.018
There's so many different things you can do to lay out a better plan for your business to grow, whether you're just getting started, whether you have one or you're not hitting the profit margins and growth you need, I think, really laying out the foundation for who you want to serve, why you're serving them, the creative content and marketing that will go behind that, and then your actual price points and all of your product and services laid out in a very methodical, purposeful manner.

00:09:09.125 --> 00:09:09.485
I like it.

00:09:09.485 --> 00:09:10.690
That makes a lot of sense.

00:09:10.690 --> 00:09:16.184
You have to be able to scale and you have to have those processes in place to grow, so that makes sense.

00:09:16.184 --> 00:09:21.895
On how you help people start their business and have those processes in the right place and grow it how do you help people start their business and have those processes in the right place and grow it?

00:09:21.895 --> 00:09:28.573
How do you help companies when the entrepreneur or the founders are ready to sell?

00:09:28.573 --> 00:09:30.812
How do you help them do that?

00:09:31.326 --> 00:09:33.552
Number one you need to produce.

00:09:33.572 --> 00:09:56.326
If you're looking to sell, you need to produce as much revenue as possible in the shortest period of time, within a three to six month sprint, because how you calculate how much you're able to sell your business for along with the assets of the business, along with email marketing, leads lists, along with your social media following, along with the actual revenue being produced, et cetera, et cetera is producing as much revenue as possible.

00:09:56.385 --> 00:10:08.135
So what I first do is take a look at number one, how much they think they want to sell their business for, because a lot of times people overestimate what their business is worth.

00:10:08.135 --> 00:10:12.716
Oh, it's no, we're doing a million or 10 million or 5 million a year.

00:10:12.716 --> 00:10:15.433
Right now we can sell it for a hundred million in a year.

00:10:15.433 --> 00:10:21.738
There's a lot of work that goes into getting you to produce enough revenue for you to actually sell for that price point.

00:10:21.738 --> 00:10:49.528
So a lot of it is what can we do to inject as much profit and revenue as fast as possible, and that takes quite a bit of work of laying out possible promotions, possible affiliate promotions, scaling up their ads, making their ads more efficient, making their sales processes more efficient, because then they're producing more leads slash customers with lower costs, which the roi the company generates goes a part of how much they can sell for as well.

00:10:49.548 --> 00:11:03.849
So injecting with what I call is growth hacks, but like actually applicable, useful, long-term growth hacks that can increase conversion rates, customer retention, lifetime value of customer etc.

00:11:03.849 --> 00:11:06.395
Getting that put into place is the first step.

00:11:06.395 --> 00:11:13.774
Getting them access to a variety of investors or investors kind of marketplace is the second step.

00:11:13.774 --> 00:11:36.028
Those are the two main ones that are the priority, because usually number one businesses don't know how to increase their value fast enough to be able to sell for what they want to make until they don't really have access or know who to connect with a network to be able to get into a marketplace where they're seen by a lot of angel investors or different kinds of investors or people who'd be willing to buy the business that's cool.

00:11:36.269 --> 00:11:42.139
Let me ask you you're you self-describe yourself as a top 1% growth marketer.

00:11:42.139 --> 00:11:44.653
What makes you top 1%?

00:11:45.365 --> 00:11:46.649
There's a variety of things.

00:11:46.649 --> 00:11:47.813
It's a big brag.

00:11:47.813 --> 00:11:50.153
It really is a big brag, but I'll take it home.

00:11:50.153 --> 00:11:51.892
I've started to own it a lot more.

00:11:51.892 --> 00:12:02.306
Number one is I've worked with, at this point, four or five companies that have done I've done consulting for them, that have each done $300 million plus in sales.

00:12:02.306 --> 00:12:08.649
So you take a look at Frank Kern, you take a look at Sam Ovens and his company school, and we took a look at marketer hire.

00:12:08.649 --> 00:12:11.748
You take a look at many of these different companies I've either consulted for or worked with.

00:12:11.748 --> 00:12:16.966
They've done hundreds of millions of dollars a piece and I've worked with them.

00:12:17.025 --> 00:12:20.809
Number two I think my service goes above and beyond.

00:12:20.809 --> 00:12:41.946
Because of working with these different companies over the years dozens, if not hundreds, whether it's working with individual entrepreneurs, people like Matt Diggity, people like John Crestani, you name it I've seen what they do, how they interact with customers, how they help people Some of them do a great job, some of them do an okay job how they help people.

00:12:41.946 --> 00:12:43.370
Some of them do a great job, some of them do an okay job.

00:12:43.370 --> 00:12:54.566
And I know just from my experience I go above and beyond you will not find a more genuine, helpful, caring person who will do anything and everything possible to help you grow your business as profitably as can be.

00:12:54.566 --> 00:12:59.198
Who also happens to also have the strategy, because I've worked with businesses who have done nine figures and everything above and below one day maybe.

00:12:59.219 --> 00:13:04.067
But I've worked with businesses who have done nine figures and everything above and below One day maybe.

00:13:04.067 --> 00:13:14.217
But I've worked with these big businesses that are doing anywhere from a few hundred thousand to tens of millions of dollars every single year, and more.

00:13:14.217 --> 00:13:15.811
So I have the experience.

00:13:15.811 --> 00:13:20.196
I've done this for 12 years, but I do have years of doing it.

00:13:20.196 --> 00:13:23.875
I've worked with some pretty cool people and I actually care about people.

00:13:23.875 --> 00:13:29.957
I deeply care about people and I think that's the biggest thing, especially missing from consulting.

00:13:29.957 --> 00:13:35.347
And also, you actually help your clients better because you you don't just like you care or feel like you care.

00:13:35.347 --> 00:13:38.815
Because you actually care, you will go above and beyond to serve them.

00:13:40.802 --> 00:13:56.434
Those sound like all the right cultural character attributes to be top 1% for sure, and I think the other thing that's a reality about business is that most businesses are not successful.

00:13:56.434 --> 00:13:59.629
80% of small businesses fail in five years, I think is a stat.

00:13:59.629 --> 00:14:17.130
And of those 20% who don't fail, a lot of them are not growth businesses, so they're lifestyle businesses and maybe they make enough to stay in business, but they wouldn't necessarily even claim that they are successful.

00:14:17.130 --> 00:14:33.998
Which is what you've been talking about is you have to have that growth to get there, and I think it is probably, if it may be top 1% or the top couple percent, that really are able to achieve that.

00:14:34.198 --> 00:14:40.068
Right, yeah, especially if you took a look at the, you're right on the five-year market when businesses either fail or go bankrupt or they just quit.

00:14:40.068 --> 00:14:44.589
One number one growth, and number two, the profitability of most businesses.

00:14:44.589 --> 00:14:51.283
People don't realize especially if you're whether it's your own business or you're looking at other people's businesses and think they're doing so hot.

00:14:51.283 --> 00:14:56.125
The profitability mark, the profit margins, are a lot less than you think.

00:14:56.125 --> 00:15:01.365
Especially as most businesses grow and as they start to scale, the profit margins start shrinking faster and faster.

00:15:01.365 --> 00:15:04.474
People think I can get a 4 10 x ry.

00:15:04.474 --> 00:15:11.130
Once you start getting bigger business, it starts shrinking quite rapidly to very small margins.

00:15:11.171 --> 00:15:23.845
And yeah, that's why I talk a lot about growth and I talk a lot about things that can usually help optimize and increase conversions across ads, across sales processes, across follow-up, across everything.

00:15:23.845 --> 00:15:32.155
Because how profitable your business is, yes, you can use it to fuel lifestyle, career, your family, etc.

00:15:32.155 --> 00:15:43.052
But most importantly, future growth of the business has to be forefront If you want to hire better people, if you want to be able to invest and spend more money on ads and content etc.

00:15:43.052 --> 00:15:55.422
And advance your product and advance your product and advance your software or whatever else you have going on in your business better infrastructure, better you name it, better quality resources, et cetera you have to have more profitability injected.

00:15:55.422 --> 00:16:02.201
Otherwise, like most businesses, you will keep staying stuck for just about as long as you've probably been stuck already.

00:16:03.384 --> 00:16:03.926
Makes sense.

00:16:03.926 --> 00:16:08.413
So tell us about the two books that you put out.

00:16:09.322 --> 00:16:15.548
So I put them out really young and I got a lot of slack for that, because when you're young you're told that you don't have enough experience yet.

00:16:15.548 --> 00:16:24.349
But one of the biggest lessons I've taken from my life is I actually don't want, in some cases, the experience other people go through.

00:16:24.349 --> 00:16:35.544
I'd rather watch them make mistakes and go oh, I probably shouldn't do that, oh, that sounds like not a good idea, that's not going to help my life, and that's what I did at a very young age.

00:16:35.544 --> 00:17:10.707
My first book's called 19 and I wrote it when I was 19 because I, over my life whether it is my own personal situations I've been in, but also a lot of kind of my ability to network can shortcut and learn lessons that will change your life forever, truly without having to go through the the bowl.

00:17:10.707 --> 00:17:13.333
That isn't quite so enjoyable.

00:17:13.333 --> 00:17:21.202
Well, that's the first book mainly covering how to change your life financially, emotionally, physically, etc.

00:17:21.202 --> 00:17:29.931
In relationships all around, based upon watching closely and studying and changing your own actions based upon what, from other people and their lives around you.

00:17:30.640 --> 00:17:41.163
Number two, the other book, is called Finally Wealthy, which for some people means are you making tens of millions or hundreds of millions of dollars a year and the answer was no, especially at the time.

00:17:41.163 --> 00:17:51.608
Finally, wealthy doesn't mean it's a personal slash business book about growing your personal income and wealth and your business's income and wealth.

00:17:51.608 --> 00:17:56.612
Wealthy doesn't mean you're making 10 million or even a million dollars per year.

00:17:56.612 --> 00:18:05.678
Finally, wealthy to me means you have enough money that you never go to checkout anywhere and go.

00:18:05.678 --> 00:18:08.066
You don't think about the cost of things you don't go.

00:18:08.066 --> 00:18:09.130
Oh my God, is this too much?

00:18:09.130 --> 00:18:18.281
Finally, wealthy being wealthy means that if you want to travel somewhere next month, in a couple of weeks, great, you can buy a plane ticket and go.

00:18:19.104 --> 00:18:31.784
Being wealthy means that if your neighbor, your friend, your family member needs a couple grand, five grand, maybe even 10 grand, or possibly more, or 20, 50 grand because of health, because of their car broke down, because of any of these things, you can go.

00:18:31.784 --> 00:18:33.027
I got you.

00:18:33.027 --> 00:18:35.633
I don't need it, I got you.

00:18:35.633 --> 00:18:38.990
That's what being wealthy and having money is actually about too.

00:18:38.990 --> 00:18:41.463
That's something that I've realized as I've gotten older.

00:18:41.463 --> 00:18:45.133
I've always wanted, like humongous biggest mansion possible.

00:18:45.133 --> 00:18:47.542
How many.

00:18:47.542 --> 00:18:49.140
I always wanted that lifestyle because I grew up with not that lifestyle.

00:18:49.140 --> 00:18:52.308
I've twice been almost homeless in my life.

00:18:52.308 --> 00:19:00.691
Thank God didn't have to go through that situation and as I've gotten older, I've realized what success is actually about.

00:19:00.691 --> 00:19:10.684
It's actually about helping and giving to your family, your friends and your community, because the more you do that, the more the world's better place, and that's worth more than anything you can put a buck to.

00:19:12.648 --> 00:19:14.893
I think both of those are great topics.

00:19:14.893 --> 00:19:21.469
I think it's great that you started with a healthy amount of ambition very young, at 12 years old.

00:19:21.469 --> 00:19:23.171
I did the same thing.

00:19:23.171 --> 00:19:26.115
Like I started working at 12 years old.

00:19:26.115 --> 00:19:32.271
I was a paper boy and did other jobs because the internet wasn't around.

00:19:32.271 --> 00:19:34.423
I'm older than the internet, I'm very old, you should know.

00:19:34.423 --> 00:19:34.505
And.

00:19:34.505 --> 00:19:47.795
But I also did in thecom boom before I was 25, made my first million dollars and definitely thought that I knew everything when I was 25.

00:19:47.795 --> 00:19:51.153
But I did know quite a bit, but I didn't know everything.

00:19:51.213 --> 00:19:55.817
And so I learned a bit more over the last 25 years, so I'm not giving you a hard time about writing your books.

00:19:55.817 --> 00:20:05.548
I actually think it's great that you put those ideas out there, because I think both of those are awesome concepts, and congratulations on that, yeah.

00:20:06.090 --> 00:20:06.412
Thank you.

00:20:06.412 --> 00:20:20.784
And again, I did it mainly because one, I've I'm someone who's always been like, oh, you think I can't do this, or say I can't do this, oh, I'm 100% definitely going to do it now, just to prove yourself and prove myself right, or prove them wrong, prove myself right.

00:20:20.784 --> 00:20:26.643
And two, because the idea is the time I actually in the books, almost all of it I would stake.

00:20:26.643 --> 00:20:28.027
I would still stick behind.

00:20:28.027 --> 00:20:34.125
No, I still have some years to grow and learn, as always, because that's always once you make a big mistake, you go.

00:20:34.125 --> 00:20:39.707
Oh, that's quite what I thought, how life worked or relationships worked or you name it worked.

00:20:39.707 --> 00:20:43.022
But yeah, a lot of the foundational stuff is simple.

00:20:43.022 --> 00:20:53.249
I think I've gotten more almost less ambitious and more, more ambitious towards helping people and realizing there's the success.

00:20:53.249 --> 00:20:54.965
Success isn't money.

00:20:54.965 --> 00:21:05.749
Success is what you're able to do with money, to help other people and to give, and that's thankfully where I've gone, headed more towards, because the obsession with just money alone isn't healthy in most cases.

00:21:07.140 --> 00:21:14.134
Yeah, I think the one thing you said about it's not just about years of experience.

00:21:14.134 --> 00:21:24.263
However, when I was younger, I will say at the same time that I very much underrated people who had a lot more experience than me.

00:21:24.263 --> 00:21:24.925
I'm like what do you mean?

00:21:24.925 --> 00:21:26.369
You need 10 or 15 years experience?

00:21:26.369 --> 00:21:27.291
I could do that right now.

00:21:27.291 --> 00:21:30.830
Like I was always very willing to jump in and get things done.

00:21:30.830 --> 00:21:41.515
But I can tell you one thing being 50, if I knew at 25, what I know now, oh my goodness.

00:21:41.535 --> 00:21:42.457
Oh my Lord, what I know now.

00:21:42.457 --> 00:21:43.018
Oh my goodness, oh my.

00:21:43.117 --> 00:21:43.518
Lord.

00:21:43.518 --> 00:21:52.511
So I've learned to to value experience and I just encourage people as they're going through the journey.

00:21:52.511 --> 00:22:02.244
It's a long life and be curious, Always be right Learning, Right Be a be a sponge.

00:22:04.367 --> 00:22:07.082
And take from other people's experiences as much as you can.

00:22:07.082 --> 00:22:08.045
That's why I try to do.

00:22:08.045 --> 00:22:11.021
That's why I try to do the book is use other people's experiences.

00:22:11.021 --> 00:22:15.240
You're gonna you're gonna, no matter what experience some of it, as much as you try not to.

00:22:15.240 --> 00:22:17.186
Anyways that this is how it works.

00:22:17.186 --> 00:22:25.030
But, yeah, I think, learning as much as possible and absorbing and going okay, I'm gonna try my best not to have this happen, but you never know.

00:22:25.740 --> 00:22:29.900
I've had a lot of people on the show talk about how to stand out with marketing.

00:22:29.900 --> 00:22:36.894
I don't think I've had anybody talk about how they did flip outs to get people excited about marketing.

00:22:36.894 --> 00:22:38.204
Can you do a flip for us before?

00:22:38.224 --> 00:22:38.787
the end of the show.

00:22:38.787 --> 00:22:42.190
If I had the room without the chair, I would.

00:22:43.881 --> 00:22:46.630
But I encourage people to check out your YouTube channel.

00:22:46.630 --> 00:22:48.066
I was watching some of the videos on it.

00:22:48.066 --> 00:22:50.288
I think there's some really great stuff there.

00:22:50.288 --> 00:23:00.565
I'm going to link to your website and your YouTube channel and your LinkedIn so if people want to connect with you and learn more about what we've been talking here, they can easily do that.

00:23:00.565 --> 00:23:04.394
Appreciate you sharing your story and your advice with us today.

00:23:04.394 --> 00:23:05.695
It was great to have you on the show.