Business Episodes
Turning Challenges into Viral Marketing Triumphs, Culture Counts and …
Send us a Text Message. This episode will change the way you think about brand reputation in modern marketing. Estimates are that 90% of buyer activity is happening before buyers even talk to a sales person. What do markete...
How to be a Remarkable Keynote Speaker and Grow Your Business by Sell…
Send us a Text Message. Today we tackle the marketing topic of how to grow your business through professional speaking. In this episode Eric interviews Steve Lowell, a seasoned keynote speaker who has given 3,500 talks global...
How Business Leaders Win by Approaching Marketing as an Investment
Send us a Text Message. How do business owners and marketers avoid wasting money on marketing? In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results. Eri...
How to Stand Out with the Evolution of Social Media Marketing in the …
Send us a Text Message. In this episode, we chat with guest Dr. Morissa Schwartz and she has an impressive following of over 500,000 on social media and viral videos viewed more than 600 million times. She discusses her jour...
Strategies for Mastering Instagram for Business & Personal Branding
Send us a Text Message. We discuss how you can master the Instagram channel for business and personal branding in today's episode In this episode, Corey Walker, a seasoned marketing agency owner and co-author of 'Instagram fo...
Why do the Majority of New Products Fail? How to Avoid a Product Lau…
Send us a Text Message. How can product marketers make sure that they are successful in launching a new product? In this episode, our guest Narek, CEO and co-founder of Prelaunch.com, shares insights into how his company assi...
The Email Boss Shares How to Win at Email Marketing in 2024
Send us a Text Message. How do marketers win with the evolving changes in the email marketing channel in 2024? In this episode, digital and email marketing expert Laine Belcastro, with over 15 years of experience delves into ...
What is the Secret to Successful Customer Marketing? And the 10 Cus…
Send us a Text Message. What's the best way for marketers to get better customer insights and identify blind spots? In this episode, Chief Marketing Officer Ron Carson joins to discuss the significance of customer-driven mark...
How to Turn Chaos Into a Successful Digital Marketing Strategy
Send us a Text Message. Digital marketing transformation has never been easy for most organizations and perhaps it is more complicated than ever. Today we have a story about how a marketer drove a high impact digital market...
What's the Best Strategy to Launch a Best Selling Book? Mastering Bo…
Over 3 million non-fiction books are published every year. How do authors come up with the right launch strategy and successfully market their book? In this episode of the podcast, Eric interviews Paul Edwards, the co-founde...
What Does it Take to Create a Visionary Brand?
In this episode, Eric interviews Bryan Smeltzer, a brand strategist, author, and podcaster, and the current president of LiquidMind, a global brand strategy firm. Bryan shares his journey from working in executive roles with ...
How to Scale and Grow a Business with Creative Guerrilla Marketing Wh…
In this episode, the guest, Jon, a top 1 percent growth expert, shares his journey in entrepreneurship, focusing on assisting others in starting, growing, and selling their businesses. He discusses his unique and creative gue...
How the Best Marketers Get Products Seen and Sold on Amazon - Marketi…
Amazon is half of the US economy and 70% of adults in the US are Amazon Prime Members 🤯 The default conversion rate for marketers selling product on Amazon is 10X other online channels. Steven Pope - My Amazon Guy - explains ...
How do You Get Hundreds of PR Placements? Is PR the Right Way to Sca…
How can you get 300 PR placements including spots in national media? In this episode, Heather, founder of Publicity for Good and a seasoned publicist with over 12 years of experience, shares her journey and passion for public...
What High Impact Marketing Strategies Allow Experts to Earn $1 Millio…
How do experts get paid what they are worth for their advice? In this episode, our guest, Ann Carden, a successful marketing leader and CEO of an attraction marketing and media agency, shares her experience and strategies in...