Marketing Episodes
Standing Out in a Sea of Content: The Power of Framework Thinking
This episode discusses strategies for making content stand out amid the massive amount of B2B content being generated. It emphasizes avoiding boring content, getting rid of buzzwords, and being direct. The conversation introd...
Creative Marketing in Government Contracting
In this episode, Alex Love, VP of Marketing at RIVA Solutions, shares an inspiring marketing story. After winning a major government contract (BOSS), and facing an 18-month delay due to litigation, Love's team had to quickly ...
Revolutionizing Recall - How Marketers can Deliver the Right Value at…
In this episode, Mark Herschberg, a seasoned CTO and CPO with a background in technology and marketing, discusses his journey from teaching at MIT and authoring a book called 'The Career Toolkit'. Mark shares his insights on...
How to Overcome Obstacles and Achieve Massive Content Marketing Succe…
This episode features an inspiring conversation with Stacey, a bestselling author with over 20 books, speaker, and podcaster who was named one of the top 10 entrepreneurs in 2023 by Apple News. Stacey shares her remarkable jo...
The Marketing Secret to Building a Billion-Dollar Franchise Empire
In this episode, Eric interviews John Hewitt, a legendary entrepreneur with over 55 years of experience in building successful businesses and franchises such as Jackson Hewitt and Liberty Tax. John shares his journey from sta...
Turning Connections into Conversions - Creating B2B Communities that …
In this episode, Dani Hao, the founder of Spark Marketing discusses community building for fast-growing startups like Mutiny, Lumen5, Procurify, and Rippling. She emphasizes the shift from traditional media to the importance ...
Embracing Unhustle: Finding Balance and Creativity in Marketing
In this episode, Milena, CEO of Unhustle, shares her journey from a successful marketing career to advocating for a balanced approach to work known as 'Unhustle'. With experience in marketing for 25 years and clients like Mad...
The Power of Brand Storytelling in Driving Awareness and Taking Large…
In this episode, Samantha Carroll, CEO of Once Upon a Brand, shares insights on strategic communications with healthcare, education, and tech industries. She discusses a notable project with a $100M nonprofit hospital, highli...
Strategies for Market Domination and Finding 3X the Profit
In this episode, Eric welcomes Brian, CEO of Profit Finders, a revenue operations strategy firm. Brian shares his journey from owning a manufacturing company to helping businesses grown revenue 3X by working with his firm Pr...
Stories about Scaling Remarkable Marketing Programs and Managing Expe…
Strategies for Scaling Marketing and Managing Expectations In this episode, the host welcomes Jeff Barnes, a former Navy submariner turned entrepreneur, bestselling author, marketing expert and investor who helped startups ra...
A Content Capitalist Shares a Story that Will Make You Rethink Your A…
In this episode, Eric interviews Michael Becker, a seasoned marketer with over a decade of experience, who shares insights from his new book, 'The Content Capitalist.' Becker talks about his time at Emarsys, detailing how he ...
How to Make the Pivot with Telling Your Story that Will Change Your L…
Have you ever watched a single moment redefine someone's entire career trajectory? That's exactly what happened to Aurora Winter, and she's here to tell us all about it. From the power of a well-told story that can skyrocket ...
Embracing Authenticity: Unlocking the Power of Personal Branding for …
Have you ever stood in front of a mirror, questioning what makes you, well, you? That's the journey Michelle McCarthy, a personal branding expert from Australia, guides us through in a conversation that's as enlightening as i...
Guerrilla Growth Tactics for Startups
In this episode, Anne Laffin, a seasoned marketer, discusses her marketing journey, particularly working with startups, and shares key insights into effective marketing strategy. She sheds light on a successful webinar progra...
Bad Reviews are Good Reviews. Haters are Your Most Valuable Marketer…
Step inside the fascinating world of ghostwriting with Joshua Licek, a literary virtuoso who has written over 80 books, including some that have soared to the heights of bestseller lists and snagged prestigious awards. In ou...