Tune in for ]sage advice as Nicky breaks down his experience being on more than 600 podcast appearances, fostering a mutually beneficial dynamic with hosts along the way. His candid narrative offers actionable insights for those looking to elevate their marketing game by guesting on podcasts.
Nicky’s tactical shift to engage with over 600 podcasts to get in front of 2 million listeners within two years is nothing short of remarkable. His method fostered a mutually beneficial dynamic with hosts and allowed him to share his journey in a manner that resonated with listeners. This strategy was not merely about gaining exposure but also about providing value and hope to those navigating the challenges brought by global upheavals.
His approach centered on three main pillars: inspiration, value to the host, and building relationships. Nicky emphasized the importance of coming into each show with the intention to inspire, thereby addressing the collective experience of living through tumultuous times. By prioritizing the hosts' experience and satisfaction, he ensured that his appearances would be beneficial for both parties. And by focusing on relationship-building, Nicky converted conversations into business opportunities, generating significant revenue in the process.
Listeners of this podcast episode will walk away with not just stories of success, but also a framework for utilizing podcasts as a tool for business growth. The discussion is filled with tactical insights, including the use of PodMatch, a service that connects podcast hosts with potential guests through artificial intelligence. This tool was instrumental in Nicky’s success, allowing him to consistently pitch and appear on various shows.
