Remarkable Marketing Podcast with Robert Brill
Future of Media Buying & Advertising: Google, Meta, TikTok and AI
In this insightful video, a media buying expert predicts that by 2024, around 45% of the digital ad expenditure will be shared by Google and Meta. He recognizes the growing competition from new advertising platforms such as Uber, Instacart, Walmart and streaming services like Hulu, Disney Plus, and Netflix but maintains that focusing on the fundamentals of advertising is crucial, particularly on leading platforms such as Google, Meta, TikTok, and LinkedIn. He also highlights the vital role AI is projected to play in creative processes and customer service. The discussion continues with the effectiveness of TikTok, how it can aid in both B2B and B2C marketing, and the benefits of using TikTok, especially with its unique user-targeting algorithm. The expert emphasizes that TikTok’s success lies in its custom-made user experience.
00:00 The Future of Media Buying
00:29 The Rise of New Ad Networks
01:27 The Importance of Advertising Fundamentals
02:08 The Role of AI in Advertising
03:17 The Power of Creative Testing and Algorithms
04:53 The Impact of TikTok on Advertising
05:20 The Success of TikTok Ads
05:58 The Future of TikTok in the Ad Market
06:46 The Effectiveness of B2B Marketing on TikTok
07:11 The Personal Experience with TikTok
07:30 The Fun Side of TikTok
