In this episode, we explore email marketing strategies for 2024 with digital marketing expert Cat Valverde, founder of Profesh. Discover how to generate significant revenue through email marketing without additional advertising costs. Kat shares insights on navigating a post-ad economy and offers practical tips, such as leveraging your email list, crafting creative messages, and making compelling offers. The discussion also covers overcoming email deliverability challenges and using platforms like LinkedIn for newsletter distribution. Tune in for actionable advice to excel in email marketing.
Visit Cat's web site for more tips on email marketing in 2024
00:00 Introduction to Email Marketing in 2024
00:23 Meet Our Expert: Cat Valverde
01:01 The Evolution of Marketing Channels
01:47 Success Stories in Email Marketing
03:41 Strategies for Effective Email Campaigns
07:26 Challenges and Solutions in Email Marketing
10:36 Building and Maintaining Your Email List
19:00 Innovative Tips and Final Thoughts
20:13 Conclusion and Resources
