In this episode, Eric interviews Drew Neisser, founder of CMO Huddles, about building an elite and engaged community for B2B Chief Marketing Officers. Drew shares the background of his transition from running an agency to founding CMO Huddles, the impact of the pandemic on community building, and the significance of creating a virtual-first group.
The discussion covers the importance of fostering peer connections, qualifying members for quality over quantity, and ensuring continuous learning and support for CMOs. The episode also explores innovative and fun approaches like incorporating penguins as a community symbol to make B2B marketing engaging. Drew emphasizes the value of building personal brands and peer networks for CMOs, sharing insights on the challenges and rewards of maintaining such a dynamic community.
00:32 Drew Neiser's Background and CMO Club
01:41 The Start of CMO Huddles
02:16 Building a Virtual Community
05:23 Qualifying Members and Ensuring Quality
06:25 The Importance of B2B Focus
10:08 Making B2B Marketing Fun with Penguins
13:02 The Value of Paid Membership
16:42 Expanding Beyond Virtual: In-Person Events
18:22 Keys to Building an Engaged Community
21:57 The Journey and Future of CMO Huddles
24:53 Invitation to Join CMO Huddles
Be flocking awesome and check out the CMO Huddles web site.
http://www.cmohuddles.com
