The MEME LORD guests on the podcast and discusses how he has made $13 Million from memes! He shares his best performing meme monetization tactics.
We know that everybody loves memes, here's what's interesting about them from like a deeper psychological standpoint and why they fit so well with marketing.
The term meme actually dates all the way back to the 80s and is in reference to Darwinism, and it's about biology, and a meme is really a transfer of information from one culture to another.
So think about it: if you're on an island and one group of monkeys is using a rock to open up the coconuts and a monkey from across the island sees that thing happening and then goes back and teaches it to the other monkeys. That is memetic transfer of information. Fast forward to the 2024. We think of it as pictures from some scene in a movie or an event that someone else has put images or text over to change the context. So it's just a transfer of information between cultures. But how we're using it in marketing is a if we know in marketing our ideal client was busy watching the Super Bowl, We know there's a lot of things that happened that if we could capture that moment and put it in front of them they're going to have a snapback remembrance to. So there's an emotional connection and if we can immediately get their attention, that's what marketing is -getting people's attention. And then what we do with it from there is up to us.
Drewbie shares one of his top memes - CALL THE DAMN LEADS! He has a book by the same name that is 150 pages of brilliant sales strategy insights that listeners can download for free at his web site call the damn leads.
