Today we tackle the marketing topic of how to grow your business through professional speaking.
In this episode Eric Eden interviews Steve Lowell, a seasoned keynote speaker who has given 3,500 talks globally and trained 100,000 speakers as a public speaking coach. Steve discusses his transition from the music industry to public speaking, influenced by Zig Ziglar and the simplicity and impact of speaking engagements. He elaborates on the marketing strategies that have propelled his speaking career, emphasizing the importance of positioning oneself as necessary to one's audience rather than optional. Steve also highlights the crucial role of emotion in speaking, differentiating it from mere information transfer. The conversation covers the dynamic between following passion versus pursuing speaking as a business model, with insights on generating revenue through speaking engagements. The episode concludes with Steve's advice on crafting and delivering effective presentations, leveraging personal experiences, and the evolving landscape of live and virtual events post-COVID.
