In today's episode we discuss how marketers are winning by scaling podcasting and YouTube as two of the hottest channels in marketing.
In this episode, Anika, a brand strategist, professor, podcaster, and former PR agency professional, shares her multifaceted career journey, highlighting her pivot to podcasting and teaching at USC Annenberg. She recounts a successful viral YouTube marketing campaign for a young singer-songwriter, showcasing the impact of grassroots PR efforts and the power of authentic, compelling storytelling in breaking through the noise.
Anika discusses the transition to full-time podcasting with her podcast Your Brand AMplified, emphasizing the importance of consistency, brand clarity, and leveraging podcasting as a multifaceted marketing tool. She offers insights into the evolving landscape of PR, marketing, and podcasting, advocating for the potential of podcasts as a personal and brand-building platform. Anika encourages aspiring podcasters to start their journey, underscoring there's space for every unique voice and perspective in the podcasting world.
Check out Anika's podcast Your Brand Amplified
https://yourbrandamplified.com/
Book a complimentary strategy call with Anika
https://calendly.com/yourbrandamplified/podcast-freebie-strategy-session
00:13 Anika's Journey: From Brand Strategist to Full-Time Podcaster
01:11 A Standout Marketing Story: The Rise of a Young Singer
06:28 The Power of Podcasting: Anika's Transition and Insights
10:26 The Intersection of PR, Podcasting, and Branding
20:34 Embracing Video in Podcasting: A New Era of Engagement
23:22 Final Thoughts on Podcasting and Its Future
