How do you speak your customer's language? Customer Success and Customer Marketing

The best companies in the world have something in common - they truly are fiercely obsessed with their clients and everything is oriented toward their customer's success. Scott Jeffrey Miller shares one of the best marketing things he did as CMO Franklin Covey - (a large public company) was to shift the entire organization to speak the same language as their customers.
Clips from the Remarkable Marketing Podcast.

Watch the full episode here
https://www.remarkablemarketing.io/a-marketers-blueprint-for-50-years-of-career-success-with-intention-and-integrity/