How can you get 300 PR placements including spots in national media?
In this episode, Heather, founder of Publicity for Good and a seasoned publicist with over 12 years of experience, shares her journey and passion for public relations (PR). She discusses the transformative power of media coverage for businesses and how her agency specializes in helping mission-driven brands amplify their message. Heather recounts a successful campaign for a popcorn brand, highlighting the strategic steps taken to achieve over 300 media features in 16 months, including leveraging trending topics, crafting compelling brand stories, and the importance of follow-up. She emphasizes the role of PR in business growth, the evolving landscape of media, including the rise of influencers, and offers advice on creating a strategic PR plan. Heather advocates for the impact of both local and national media coverage and the utilization of PR content in marketing strategies to maximize reach and engagement.
Publicity for Good
00:11 Scaling Your Business with Public Relations
00:38 Heather's Journey in Public Relations
01:28 Success Stories in PR: The Popcorn Brand Campaign
03:13 Strategies for Achieving Great PR Results
04:59 The Challenges of Securing National Media Coverage
08:59 Advice for Marketers on Winning at PR
11:33 The Evolving Landscape of PR and Influencer Marketing
13:19 Final Thoughts on Growth with PR
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