Andrew Mason the CEO of @Descript discusses how enabling craft is still its core goal while it's producing great AI tools.
"I think we feel pretty confident that humans are going to continue to play a role in the shaping of content. And I guess to some degree we're counting on it because if you don't need humans, then you don't need Descript.
but AI is going to make it a lot easier to make bad video as well. We'll get to a point where the marginal cost of creating content is very, very low. And as that happens, stands to reason that the differentiator for content creators is still going to be craft. That's going to be the thing that gives them a competitive advantage. So while we are as excited as we are about AI tools like Underlord that can automate the most tedious parts of editing, we still are primarily focused on enabling creators to perfect their craft.
