Discover the fascinating journey of Mickie Kennedy, the visionary behind eReleases, as we explore the evolution of PR and media relations over the past 25 years. Mickie shares his experience in creating an affordable national distribution service for small businesses through PR Newswire, recounting memorable collaborations with Shark Tank companies and highlighting a life-saving press release for a Russian immigrant. Learn how eReleases has been instrumental in helping startups and authors gain significant media attention despite budget constraints, showcasing the power of strategic PR.
In an era dominated by social media, we examine how platforms like Instagram and TikTok have reshaped news dissemination, particularly among younger audiences. Mickie discusses the rise of influencers, who now hold journalist status on traditional newswires, and their dual role in media and advertising. Despite the changing landscape, newswires remain invaluable, offering unique opportunities for small businesses to capture media attention with compelling stories. Gain insights into why PR is not just for large companies and how small businesses can leverage their novelty to gain positive media coverage.
Unlock effective PR strategies with Mickey's expert advice on creativity and storytelling. Hear real-world examples of how a well-crafted narrative can transform a product launch into an engaging story that captivates journalists and audiences alike. Discover actionable tips and strategies from eReleases' masterclass to elevate your PR game, whether you're a novice or seeking to refine your approach. This episode is packed with valuable insights and inspiration to help you achieve meaningful outcomes through the power of PR.
