How to Make Any B2B Brand Sexy with Influencers.
The podcast interview features Yuliya, an expert in marketing, PR, and influencer strategies. With over a decade of experience in the marketing industry, Yulia shared her insights on influencer marketing and how it can be beneficial to brands across different sectors. She debunked common misconceptions attached to influencer marketing and highlighted the importance of choosing the right influencers to drive substantial growth for brands. She emphasised that influencer marketing is more than a PR/awareness campaign, discussing how it can also be a performance channel that can effectively drive sales. She provided examples of success stories about her agency's influencer marketing for clients. She stressed that the selection of the most popular influencer channels largely depends on the brand's audience.
