The Proven Formula Experts and Entrepreneurs use to Make Millions and Get Rid of Head Trash

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Welcome to today's episode.

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Today we are talking about leadership and how to become an expert.

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Everyone can become an expert and we have a great guest to help us talk about that today.

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Welcome to the show, dr Noah St John.

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Great to be here, thank you.

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You're a keynote speaker, you've written 25 books, you've been called the mental health coach to the stars and the father of affirmations.

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I could go on and on, but tell us a little bit about who you are and what you do.

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Yes, as you mentioned, I am a keynote speaker, author of 25 books, and I'm known for helping entrepreneurs and experts make more in just 12 weeks than they did in the previous 12 months, while actually winning their they did in the previous 12 months, while actually winning their lives back in the process.

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There's a lot of hustle bros out there while they're teaching how to make more money by just hustling your face off.

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Okay, that's one way to do it, but at the end of the day, that's really not very sustainable, nor is it very fun, I've noticed.

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And so you get to a certain point in life, you're like you know what?

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I'd rather have a business that works for me and not me working so hard for my business.

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So that's what I do.

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That's different.

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I really help people, yes, make a lot more money.

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My clients have added over $3 billion using my methods over the last 30 years.

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But at the same time, just as importantly as making more money, I feel it's just as important, if not more important, to actually win your life back.

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So we're talking winning back one to three hours in your day and four to eight weeks in your year.

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That makes a really big difference and it can really change your lifestyle in a big way.

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So that's what I do.

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That's awesome and that's the reason I wanted to have you on the show is getting that sort of efficiency in your life can have a big impact in quality of life, beyond making more money.

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Like you were saying, yep, and I'd love for us to start out, we're ready to be inspired.

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Can you share a story or two about how you've done this with some of your clients?

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Oh, absolutely, and sort of what the impact has been for them, like how you've done it, and yeah, totally Absolutely, and so I have a lot of stories, obviously, and you can go to my website and see a lot of videos and case studies and testimonials, because I feel it's more important for me to talk about my client success than my success.

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See, what you have in this guru space is you have a lot of gurus and their only success story is themselves and I'm like that's great.

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That's great that you made all that money.

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Have you helped anyone else make any money?

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And usually the answer is not so much.

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So I'd rather brag about my clients and myself for that very reason.

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That's how it's a system-driven success as opposed to a personality-driven success.

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So I could think of one right off the top of my head.

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I was talking with one of my clients and I asked him a question.

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I ask all my clients, whether it's one-on-one or group coaching and he had been reading my books, so he was familiar with my work.

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A lot of people read my books and then hire me to coach them and he had been reading my books and he realized I really need to put this in place, because if I don't have it, I because if I don't have it I'm really missing out.

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It's like trying to build a house without having a tool belt, having the tools that you need.

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And so I asked him this question.

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I said how much do you think it's costing you to not have these things in place, not have this formula, this frameworks in place, you know, right now, for your business?

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And without batting an eye, he said a million dollars.

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He said this is easily year over year.

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It's not just costing a million one time, it's year over year.

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And so I said listen, I hear that every day people say to me hey, noah, if I don't have this in place, it's really going to cost me a lot of money.

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So I said why don't you do this?

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Why don't you just give me 10% of that million dollars and I'll find you a million dollars in the next 12 months.

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In other words, if you give me $1 and I give you $10 back, is that a good deal?

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He goes yeah, that's a good deal.

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So he actually did that.

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He decided to hire me right on the spot.

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That's why I love working with high achievers, right, because they make decisions quickly and firmly.

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They don't dilly dally, they don't say, oh, I got to think about it.

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They say let's do it.

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And so, anyway, he decided to do that.

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He invested 100K that's 10% of a million and I coached him one-on-one for a year and walked him through my whole formula, my system, and, as it turns out, I didn't find him a million dollars in the next 12 months.

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Instead, I found him 1.8 million in just 10 months.

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So he gave me a dollar and I gave him $18 back.

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Is that a good deal?

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No, that's a great deal.

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And what's even better and more exciting is he sent me an email.

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I said hey, noah, guess where I am right now.

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I'm on a seven-week vacation with my wife.

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We just bought a new motorhome.

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This is something I've been dreaming about for years.

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He said that I haven't been able to do it because I haven't had the money and I haven't had the time.

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So he said we bought this new motorhome.

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We're traveling the country.

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This is a dream I've had for years.

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So not only am I making more money than I've ever made, I also have more time than I've ever had in my life.

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So he said thank you for changing my life.

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So that's how powerful this really is when you put these things in place.

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So you work with Fortune 500 CEOs to do this top athletes, celebrities and ambitious people, like you were saying, who are really willing to go after it.

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I'm interested because I see a lot of people like you mentioned in the coaching space and I think that it's interesting that even Fortune 500 CEOs need coaching people arguably at the top of their career.

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Would you say that a lot of people, or a majority of people, can benefit from coaching, and why is that?

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I do think that is true.

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I think that almost anybody can benefit from coaching.

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There are a couple of things that you do need to have in place in order to really benefit from coaching.

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One is the willingness to be coached.

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There's a lot of people that say, hey, listen, this is how we've done it for years and this is how we're always going to do it.

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I'm like that's fine.

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If you're happy with the results you're getting, why change?

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Right, if you're happy getting what you're getting, then just keep doing what you're doing.

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We all know the definition of insanity, right?

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Doing the same thing over and over, it's making different results.

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So if that's you, if you're happy with the results, then hey, maybe you don't need a coach.

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For the people who are saying, noah, why does it feel like I'm working harder than ever and just staying in place?

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Why does it feel like I I'm driving down the road of life with one foot on the brake and one foot on the gas?

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Those are the type of people that really can benefit from coaching.

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And I just use the word coachable.

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You have to be coachable, you have to be open, you have to be able to get out of your own way and see that there is a different way.

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There's another example I always like to give, which is to answer the question of why we need coaches, and I actually like to do this as a keynote speaker.

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I'll do this with my live or my virtual audiences and I'll say, okay, everybody, just grab a piece of paper or a book.

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So this is one of my books, right?

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So I'm just going to hold it up for a second.

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So I said, all right, now take a piece of paper and hold it up to your face like this Okay, now read that paper.

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No-transcript.

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And that really is one of the reasons why we're able to really get I like to call it that hockey stick growth for our clients.

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So you're going along like this and then, like Charles, $2 million in 10 months.

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That's, that's a nice hockey stick there.

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And I assume that you have a system which is great.

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So it's not just one feature or one sort of that people can do.

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It's a system and a process and when I was reviewing your books and the training course you have, there's a lot that goes into becoming an expert and being paid to be a top expert.

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But I'm curious is there a theme that you could share across all the thousands of people that you've coached and impacted?

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That you would say, is a takeaway that people can get before they even invest the time to do the whole system and the whole training course?

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What is a thematic thing that you're normally able to help people with in that system to achieve these kinds of results?

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Yeah, that is one of the things I talk about in my books, like the seven figure expert book, which is what I call my seven figure expert formula, and it really comes down to these five phases of my seven figure expert point.

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Now, just to give you some perspective, I had to spend over 20 years and over half a million dollars to figure out what I'm giving you in this book and actually I'm giving the book away for free for listeners of this program.

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But I had to spend all this money and all this time because I had to go to gurus out there who can't teach their way out of a paper bag.

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So I paid all this money and spent all this time to get maybe one little nugget here and one little nugget there, because they suck at teaching.

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I paid them all this money and there's no there, so that kind of sucks.

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So my job is to save people all the pain, torment and agony that I had to go through to just get these secrets.

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But really, yeah, it comes down to like on these five phases of my seven figure expert formula and it really comes down to your seven-figure beliefs, habits, offers, funnels and traffic.

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That's really what it boils down to.

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And so, like I said, that's what I give you in the book, but really, when you look at it and you can even boil it down even simpler, because one of the things that I talk about I've been talking about for many years is a Venn diagram.

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I'm a nerd, so I love Venn diagrams because they just they really build a story, don't they?

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And so it's really just two circles that meet in the middle.

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This circle is inner game and this circle is outer game.

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So your inner game is everything that happens between your ears that you can't see directly, but it affects everything that you do.

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And your outer game is what you can see directly.

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That also affects everything you do.

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See, most people have spent lots of time and money and effort on the outer game, especially marketers and entrepreneurs.

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They've spent lots of time and money on outer game, but really no one's taken the time to show them how to master their inner game, and that's one of the reasons they're stuck.

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Actually, I'll give you another example of that.

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I was speaking at a seminar in Los Angeles for about a thousand entrepreneurs and these are, you know, seven and eight figure earners, high powered people and I was spoke for about 30 minutes and I was walking off the stage and a man came up to me out of the audience and he said Noah, I want to hire you as my coach.

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You are the coach I've been looking for Now.

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I didn't know this man from Adam Ironically, his name was Adam True story and so I said okay, what's going on?

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He goes, noah.

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He said my, my company.

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We have been stuck at the same level for the past four years.

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And he said I've hired all these marketing gurus and everything else, I've thrown all this money at the problem and we just can't break through that income ceiling.

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And he said, as soon as I heard you speak, he said I knew that you were the coach I've been looking for, so he literally hired me on the spot.

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That's like I said.

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That's why I love working with high achievers they make decisions quickly and firmly.

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I coached him and his leadership team for 18 months and in that 18 months we got his company that had been stuck at 4 million for the previous four years, to over 20 million in revenues 600% increase and you can watch his video and many others on my website too.

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So the point of that is what does that mean for you?

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For everyone listening.

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It was really.

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He spent all this money on outer game.

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Again, it got him hey, it got him to seven figures.

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Nothing wrong with that.

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But he couldn't break through that income ceiling until I showed him how to actually master his inner game.

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Boom, and that's what caused the hockey stick growth.

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So that's another example of how powerful this is.

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Yeah, so I love the inner game and the outer game, and a lot of people have called you the father of affirmations.

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You mentioned one of the five key things is belief, and I think this is fascinating because some of the best tech companies that I've worked at, the founders have said it's a core culture, fundamental, that you have belief.

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It's one of those things you either, if you say we're going to do something or we're not going to do something.

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Whatever you say, you're right and that belief that you can build a billion dollar company is what really drives a lot of people forward.

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And you talk about head trash.

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So I'm just wondering how to clean out the head trash so you can have a good inner game.

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So can you talk a little bit about affirmations, head trash and how to clean out the head trash?

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Yeah, Eric.

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I've written 25 books on this subject, so I think I could go on for a while, so I'll try to make this as succinct as possible.

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But basically, when you think about your goals everyone listening to this program think about your goals.

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Everybody talks about goals.

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Right, yeah, you've got to set your goals.

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I've heard that a million times.

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But here's what nobody talks about what happens after you set that goal?

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What happens after you set the goal?

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Hey, no, I want to make more money, I want to grow my business, I want to have a seven figure, eight figure business or whatever it is.

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Or even I want to lose weight, I want to find love, I want to find my soulmate, whatever it might be.

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Any goal, not just money, and that's great that you have that.

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The problem is what happens after your goal, and that is for most people.

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They go, and that is for most people.

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They go.

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No, I really want this, but I don't think I can get it.

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I don't think I can do it.

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I don't have the money, I don't have the time, I can't afford it.

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I don't know where to start.

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I don't you know my spouse won't support me, or I have this or I have that problem and every but that's what I'm calling, and you know again, written all these books on your head trash, or your head trash is the voice in your it because blank, right.

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And then you just fill in the blank I can't do it because I don't have the money, I'm not the time, I can't afford it, whatever.

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Okay, and guess what You're going to make yourself right, exactly like you just said.

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So that is the reason why so many people I argue, most people, most certainly most entrepreneurs are driving down the road of life with one foot on the brake right, and so, like with Adam, with Charles, with you know, really all of my clients, what I do is, rather than focusing on your goals and everybody else is trying to push you harder towards your goals, you already have your foot on the gas.

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You don't need any more motivation.

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That is so not what you need.

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You already have that.

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What nobody's talking about and what I provide, is showing you how to get your foot off the brake.

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And think about it.

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If you're driving down the road, you got one foot on the brake and one foot on the gas and somebody tells you to step on the gas harder, what's going to happen?

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You're just going to ruin your car faster.

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So instead we just get your foot off the brake, boom, hockey stick growth.

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So that is your head trash.

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And you also asked about my outformations method, and I'll just hold that up just so people know we're using a new word here.

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This is where I invented, many years ago almost 30 years ago affirmations A-F-F-O-R-M-A-T-O-N-S.

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This is my book of affirmations.

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You can go to affirmationscom and learn more about it.

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So, yes, I'm the father of affirmations, because I read about many years ago.

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And an affirmation is different from an affirmation, right?

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So an affirmation is a statement of something you want to be true.

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This is what all the gurus have taught us for a thousand years I'm happy, I'm rich, I'm successful.

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And your brain goes no, you're not right.

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So many years ago, I invented the process of affirmations, which is asking empowering questions why am I so happy?

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Why am I so successful?

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Why am I always in the right place at the right time?

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And by virtue of the embedded presupposition fact of the brain, that basically means that when you ask a question, brain searches for the answer.

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No one had ever taught this before and I've written a lot of books on this subject as well, we have the book of affirmations from Hay House, we have my millionaire affirmations book, the millionaire affirmations journal.

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It's really helping you to reprogram your subconscious mind, thereby taking out your head trash and thereby installing those seven figure beliefs that I just talked about, and that's how everything starts to fit together in the Noahverse.

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So why does the power of affirmations work?

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It goes beyond the power of just positive thinking, like you're saying, right.

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The way that we have been taught.

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Positive thinking is, generally speaking, with statements right, I'm happy, I'm rich, I'm successful, and your brain goes no, you're not Right.

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Or, yeah, I actually call it the Yarrasvara because that's what your brain goes.

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Yeah, in fact, a study was done.

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Did you know?

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The study was done on this very topic and it actually found that three out of four people who use the old method 75% of people, the vast majority of humans, right when they use the old affirmations method, actually end up more frustrated than before.

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So imagine if you had a cell phone that didn't work three out of the four times you went to use it, you'd probably get a new phone, wouldn't you?

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That's what I invented a new phone for your brain.

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So that's what this is it works 100% of the time, in fact, because you're already doing it.

00:16:01.620 --> 00:16:05.053
That's one of the things I teach about my affirmations method You're already doing this.

00:16:05.375 --> 00:16:08.077
The problem is, most people are doing it in a very negative way.

00:16:08.077 --> 00:16:09.078
Why am I so stupid?

00:16:09.078 --> 00:16:09.941
Why am I so fat?

00:16:09.941 --> 00:16:10.861
Why can't I lose weight?

00:16:10.861 --> 00:16:11.962
Why isn't my business growing?

00:16:11.962 --> 00:16:12.984
You're a forming.

00:16:12.984 --> 00:16:14.206
You're just doing it in the negative.

00:16:14.206 --> 00:16:20.472
When you study my work, when you read my books or get my affirmations advantage.

00:16:20.472 --> 00:16:21.313
That's an online program we have.

00:16:21.313 --> 00:16:27.863
I teach you how to do it in the to use empowering rather than disempowering questions, and it's incredibly powerful and in fact, it is life-changing.

00:16:35.809 --> 00:16:35.870
Wow.

00:16:35.870 --> 00:16:37.216
So why don't you talk about how people listening can get the?

00:16:37.235 --> 00:16:37.878
book and check out the course.

00:16:37.878 --> 00:16:41.130
Yeah, absolutely so, for the book, the seven-figure expert book, if you want to focus on that.

00:16:41.130 --> 00:16:44.539
So it's very easy to remember, it's sevenfigureexpertbookcom.

00:16:44.539 --> 00:16:46.972
Easy to remember, sevenfigureexpertbookcom.

00:16:46.972 --> 00:16:47.693
The book is free.

00:16:47.693 --> 00:16:51.743
I've covered the cost of the book because you're watching this program and we just ask you to cover the shipping.

00:16:51.743 --> 00:16:53.152
We could ship anywhere on planet earth.

00:16:53.152 --> 00:16:54.735
So sevenfigureexpertbookcom.

00:16:55.236 --> 00:17:00.754
My affirmations is affirmationscom a-f-o-r-m-a-t-i-o-n-s affirmations.

00:17:00.754 --> 00:17:07.566
And, by the way, if you want to talk to me or one of my strategy coaches, you just go to breakthroughwithnoahcom.

00:17:07.566 --> 00:17:19.057
Easy to remember, I'm known as the Breakthrough Coach, so just go to breakthroughwithnoahcom and you can actually book a time and speak to me or one of my coaches and we'll show you how we can just implement this.

00:17:19.057 --> 00:17:25.518
It's a quick 15 minute call and we'll show you how we can implement this in your business very easily at breakthroughwithnoahcom.

00:17:25.518 --> 00:17:28.083
And then, of course, my main website, main website is NoahStJohncom.

00:17:28.083 --> 00:17:29.285
I have a lot of websites.

00:17:29.285 --> 00:17:32.837
I promise I won't give them all to you, but anyway, you can have all those in the show notes.

00:17:32.837 --> 00:17:35.077
But just my name, or just Google my name Noah St John.

00:17:36.471 --> 00:17:42.584
I will link to all these in the show notes so people can get to these systems and the formulas that you were mentioning.

00:17:42.584 --> 00:17:45.615
I think there's a lot of really interesting things there.

00:17:45.615 --> 00:18:05.436
But in closing, before we close out, is there some final advice or secret that you could give to founders and entrepreneurs who really want to do this before they jump in and do the real work that they need to do with your system and the whole process?

00:18:05.718 --> 00:18:06.199
Absolutely.

00:18:06.199 --> 00:18:08.818
I'll give you three steps you can do right now, in the next 60 seconds.

00:18:08.818 --> 00:18:10.059
Number one what are your goals?

00:18:10.059 --> 00:18:10.604
Write them down.

00:18:10.604 --> 00:18:11.993
I know you've probably already done that already.

00:18:11.993 --> 00:18:12.798
What are they?

00:18:12.798 --> 00:18:13.702
But be very specific.

00:18:13.702 --> 00:18:16.614
Don't just say I want to make more money, Okay, here's five bucks Go away.

00:18:16.614 --> 00:18:18.057
No, you got to be really specific.

00:18:18.057 --> 00:18:19.671
How much do you want to be making?

00:18:19.691 --> 00:18:24.819
Number two understand and write down what are your beliefs about your ability to actually get those things.

00:18:24.819 --> 00:18:26.001
That's what I'm calling your head trash.

00:18:26.001 --> 00:18:29.508
Oh, I can't do it because I don't have the money, I don't have the time, I can't afford it.

00:18:29.508 --> 00:18:30.289
I don't know where to start.

00:18:30.289 --> 00:18:31.071
I don't know who to trust.

00:18:31.071 --> 00:18:33.338
Right, there's a lot of reasons why that's your head trash.

00:18:33.338 --> 00:18:35.673
And number three add up a total.

00:18:35.673 --> 00:18:39.531
What is that costing you to actually be holding yourself back right now, Like Charles?

00:18:39.531 --> 00:18:40.776
It's costing him a million dollars.

00:18:40.776 --> 00:18:41.878
You knew that right off the bat.

00:18:41.878 --> 00:18:49.491
Boom, those kind of results.

00:18:49.491 --> 00:18:49.914
But we've done it.

00:18:49.914 --> 00:18:51.563
It does work when you put these things in place to get that hockey stick gross.

00:18:51.563 --> 00:18:54.896
Hey, I'm happy to help, but yeah, anybody can do that literally in the next five minutes.

00:18:56.782 --> 00:18:57.163
All right.

00:18:57.163 --> 00:18:59.592
Thank you very much, noah, for being with us.

00:18:59.592 --> 00:19:09.962
Thank you for sharing your stories and the offer for your free book so people can drill deeper on this and learn how to be much more efficient, much more successful.

00:19:09.962 --> 00:19:11.876
Appreciate you making time to be on the show today.

00:19:11.876 --> 00:19:13.301
Thank you, my pleasure.