Standing Out in the AI-Era Job Hunt: How Job Seekers Can Master Personal Branding

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Welcome to today's episode.

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Our guest today is Amanda.

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She has helped executives create resumes and LinkedIn profiles and build their personal brand.

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She is known by her fans as the job chick.

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Welcome to the podcast.

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Hey, thanks for having me.

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Eric, Thanks for having me, eric, appreciate you making the time.

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So, before we jump into your story of some of the best marketing you've done, why don't you share with us a minute or two about who you are and what you do?

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Yeah, yeah, I'm Amanda Goodall, the job chick, been a job chick for 20 years and I love that name.

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I actually trade on that name instead of my personal name, which I know a lot of marketers are actually the opposite of, and it's worked really well.

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As far as what I do, I've done everything from copywriting and now I do resumes, executive leadership, training, executive coaching.

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I work with startups and the founders on talent advising and things like that.

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So I've done a lot and I've seen it all.

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I think I've written a resume for every industry out there, so I've done over 25,000 in the last 20 years.

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So it's been crazy.

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It's a wild trip.

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That's great, and you've had that color of hair for 20 years.

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I hear a rumor about that.

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Is that true?

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Yeah, that is absolutely true.

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I tried purple one time and it lasted for about four hours and I was like, absolutely not.

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And that was like 15 years ago.

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Pink is for me.

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I should have been born this way.

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It just works.

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I assume that helps you stand out just a little bit right, that's great.

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Yeah.

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Yeah, I do a lot with all the branding and color coordinating with branding is huge.

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So, yeah, it's all part of everything.

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They're coordinated with branding.

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It's huge.

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Yeah, it's all part of everything and you've done all this amazing stuff while having six kids.

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Is that right?

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Yes, yes.

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So just one lift at home, that's like an entire sports team.

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That's amazing.

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I know right.

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That's impressive by Dean's standard for sure.

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Quite remarkable in your personal life as well.

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So I always like to just note that.

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So with that, let's jump right into your story of some of the best marketing you've done, the marketing you're most proud of when LinkedIn wasn't there and there really wasn't anything.

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And I started my job as a copywriter and I had a brand called Superwriter Girl.

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You can get my theme on what I do.

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I'm a little bit different, but my business was Superwriter Girl and I did copywriting for businesses, corporates, all just everything, you name it and there was no real way to get out there as a freelancer.

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Look at what was available to get out there Craigslist was it.

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And you know, I know now it's a real sketch, you know, compared to everything else we have out there, and branding wasn't the same, marketing wasn't the same and you kind of stand out very differently and I've done different things from Google marketing, facebook you name it, all the social media, but again, back in the day, it was Craigslist.

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As a writer, you have to stand out and I took a slightly different approach to everything that I do.

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I'm not a very stuffy person, as you can tell.

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I'm high energy.

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My clients need to be high energy with me because if not it's a really hard drag to keep them going with me.

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So all the marketing that I did on Craigslist, honestly it was very out there.

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I would say I was probably one of the first to use images on Craigslist.

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Back then for that writing and editing freelance section, everything else was just writing because you got to show off writing right.

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So I made almost memes before there were memes and it was really fun.

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I just put it out there and anybody that responded just got me immediately.

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That was fun.

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I loved it.

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And it was really fun.

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I just put it out there and anybody that responded just got me immediately.

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That was fun, I loved it, and it was just a challenge to keep doing something different every week.

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As people started responding to it, I got some feedback on it and some were just like I don't actually know what you want to do, but I want to work with you and that's a really great thing, especially back then when it was just so different.

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It was just so different online.

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That's one of my favorites.

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I don't really do paid marketing.

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I never really have.

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That's my focus, just really standing out and being something different.

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Because you want the clients that get you and I think all brands need that and if they understand you and they understand your brand before you even speak to them, it's just a done deal.

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You just got to figure out what they need ahead of time.

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Speak to them, be who you are, and that's my focus in marketing, always has been and it still is to this day, and now it's moved into the personal branding side, business and things like that, but it's still the same thing all in all business and things like that, but it's still the same thing all in all.

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So marketing is a very broad area and it seems that your focus is in the area of self-marketing, when people need to market themselves, and that has evolved into personal branding, which I think is a pretty important part of marketing, because when I hire marketing people to work for me, if they don't have a good LinkedIn profile or a good resume, why would I hire them to market my company or my products?

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That's always the question that's been there.

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If you can't market yourself, how can you market my company and what we offer?

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If you can't market yourself, how can you market my company and what we offer?

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And most of the executives that I've worked with have taken that strong approach.

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People have LinkedIn profiles that don't have a profile picture, that have spelling errors, that they don't have any endorsements there, that are just not compelling with saying what they've done.

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People are like hard, no pass, yeah, yeah, I think it's pretty important.

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Yeah, personal branding is huge, especially in the job market.

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And as my copywriting, as I was dealing with everybody, they were like hey, can you write a resume?

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And I'm like, okay, and that's how my resume, my whole resume thing started.

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And you know, just working with like it was actually a lot of CMOs that started it.

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Ironically, and yeah, branding is huge for the job market.

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You have to be who the company needs, but your personality has to shine through and I love the marketing side, like you mentioned.

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You know, if you can't, how can you market this brand, this product?

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And all the CMOs and creative directors I work with, they are such a unique bunch and I love it.

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They have that brand built and I would say they're one of the only industry types that actually have that and they understand that.

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Kudos to marketing geniuses out there.

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So give me an example of some of the best work you've done in the area of personal branding.

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I'm curious.

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Oh gosh, that's a tough one.

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I think some of the biggest transformations have been with executives, and that's just across the board any levels of C-suites because they're business oriented, they don't think about their personality.

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I do a lot of leadership training and that is part of building that personal brand, and one of the questions I ask a lot of people is what do you want to be known for?

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Because that's something that's going to come out in your leadership qualities, who you are as a professional, and it needs to be front and center to your personal brand.

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When people look at you on LinkedIn, they need to go oh okay, this person, I totally get everything that they're about and I really like them and they have that connection.

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I think, you know, working with executives have been the most fun, I think, just talking to them and trying to figure it all out, because they're just like I, just I do this.

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It's really boring to them and I'm like, oh, but you're so much more than that and that's what you have to dive into and really harness the energy of who's going to read their profiles, who's going to read their bios and what do you want people to know about you?

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So you've helped people generate 25,000 resumes.

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I assume you didn't do it with AI I did not, I did not.

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You've helped people write 25,000 resumes.

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I'm curious how you think, in today's world, about the assets that executives need in a job search of their resume, their LinkedIn profile and, in some cases, their personal brand website.

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How do you think about those assets, how important they are, how they work together?

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With AI.

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It's becoming a war of AI, especially in the job search branding, branding and all of those aspects.

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That's where I live and you have the HCS and recruiters looking at their AI programs trying to match up with resumes that are built by AI, and it's wait a minute and there's a big disconnect and you can spot an AI written resume or bio or anything a mile away and once you know it, you just see these words and you're just like, yeah, okay.

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So it makes as a professional, it makes you think, and I would imagine just a few recruiters I've spoken to HR they do have to dive in a little bit more because they know it was created by AI and, fair enough, it's their background, it's not written badly, it's fine, but is it all true to who they are, or is it just making them look like a rosy carrot, and so it makes the job search just a little bit harder for recruiters, I think, to really get to know that person.

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Bringing AI in.

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I love it.

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I am fascinated by AI, I'm fascinated with it as a work technology and everything that it's doing.

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So don't get me wrong on that, but I think it is very detrimental to a lot of people and I think that in marketing too, I mean, you can, like I said, you can read anything online and you know you can go on LinkedIn and just go.

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Yeah, this was written by AI, so it's not building that brand and that connection.

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At the end of the day, ai can't be human and doesn't understand the messages it needs to bring out.

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And yeah, there's a lot of prompts you can really play with, but it's still difficult.

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So I often say to people don't let AI whitewash you, because it whitewashes out your personality and your stories and your background and just fills it in with the AI buzzwords like Amanda is a virtuoso of resume, like I'll say things like that, but I just no one would ever write that.

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So not that it's grammatically incorrect, but I actually wonder if anybody is actually reading resumes anymore.

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It seems like robots talking to robots, in that you use AI to write your resume and you send it in to somebody that has an applicant tracking system that's using machine learning and AI to process the resumes, and so it's like the robots talking to the robots and it's what is the point of this?

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Like it is.

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It's silly when you take a step back and look at it.

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Point of this Like it is.

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It's silly when you take a step back and look at it, right.

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Yeah, it is.

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It is Like I said it's.

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It is that battle of AI versus AI.

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And who's winning in the job search?

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Nobody, because you have this crazy job market that's going on right now and, despite people having their brand sorted, if they're still using that, it's really hard because they are turning in these very manufactured.

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My favorite word is maestro, by the way, virtuoso is up there a lot, but maestro I just I see that and I'm just like, okay, it is, they're looking at it, it's going through ATS, it's not working.

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Nobody's winning because the recruiters can't find the right people because it's so generic.

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And here's the thing and I think this is what a lot of people don't understand is if everybody is using AI to match up with these job descriptions and you've got all these resume scanners and keyword scanning software out there and a lot of it's free and they're big companies doing it If everybody's using that and inputting the same jobs, everybody's resume now looks the same, because AI cannot bring out all your great qualities and build that brand for you and all your results or your achievements, things like that.

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So now you look like everybody else.

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So branding and marketing massive.

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So, given this, what should people do to stand out in this type of market?

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I think this is a pretty important point, because when I look at sites like layoffsfyi and what you can see is in the last 18 months, there's been 500,000 layoffs a lot in tech, but generally across industries too and I'm hearing stories where people are saying I sent out 1,000 copies of my resume, I sent 10,000 copies of my resume and I didn't hear anything back, and that's, I think, what this looks like.

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This war of AI we're discussing I think that's what it looks like to people is there's just machines talking to machines.

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It feels like people are shouting and there's just no one there.

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So what do people do to stand out in this environment?

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Yeah, you know the biggest thing everybody has to do.

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Number one write your own resume.

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At least they'll hire a professional or do something, and you can develop it based off of AI and get GPT to help you with it.

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But it needs to be from you, it needs to be your voice and that is going to help you number one.

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Number two LinkedIn.

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Your marketing better be spot on Because and it was actually interesting I was at a conference a couple of weeks ago for HR and I spoke to a lot of people and I don't deal with the HR side of things, I'm on the other side but I spoke to a lot of them and they were saying that, yeah, going through the ATS, now click and look at their LinkedIn sometimes before I download the resume.

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So if you pass it through the filters, they're looking at your LinkedIn before they're going to look at the resume.

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If you've used LinkedIn powered AI magic to do that, guess what it reads like everybody else's?

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Yes, it's better than what I see.

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Typically.

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It's still not that than what I see.

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Typically it's still not that.

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But even if you don't use any of that and you have some of it it has to match exactly who you are as a candidate and exactly what these companies need for their company moving forward.

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You have to be who they need and I think a lot of people forget that and they're like, oh, I'm totally qualified for that job, that's great.

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But I don't see it in your branding and your marketing and your resume.

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Those are sales tools and they have to be utilized as such.

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So what is the difference between someone's resume and their LinkedIn profile?

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Ideally are they the same.

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Do people look at the LinkedIn first, like you're saying?

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How do you advise people to think about those two assets next to each other?

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Yeah, they are two totally different things, and I see a lot of people copy paste their resume cardinal sin, don't do it.

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Your resume needs to be used as a full background of what you've done and think of it as a sales tool.

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It's a brochure, right, it's put out there.

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Think of LinkedIn as the website where you're just like oh, this is exciting, this is cool, you can have a little bit more personality.

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But your resume needs to be solid, classic, timeless and get right to the point very succinctly, because people don't like reading resumes, let's be honest, and it's a long time.

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Reading resumes is tiring, so recruiters have the same thing and when they're not exciting, it's not working.

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So, again, resumes need to be very different.

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It's your background, it's who you are.

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You can't change that.

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But it can match what companies need your LinkedIn, make it personable and it needs to be really, especially for anybody that's mid-management upwards.

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It really needs to focus on who you are professionally, what you can bring to this industry, and show yourself as an industry leader.

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Yes, your resume will talk about it, but your LinkedIn is a little bit more fluid.

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It's fun, you've got personality, you can write on there, you can talk on there.

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So there's a lot more.

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It's a lot more in-depth than a resume.

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So what percentage of executives or people that you work with have a third asset, which is like a personal website that shows off their portfolio and other things that they've done, in addition to their resume and their LinkedIn profile?

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I'm just curious.

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I would say maybe 10% before they talk to me.

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Websites sometimes they have them and it's like a one pager and it's a really shortened form of their resume, so it doesn't really have much information other than here's the job, here's the title, here's the years I worked there, and it just goes in chrono order and voila Might have their picture on there.

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Then it's done it, bringing in, especially for anything senior management upwards, you should have a bio as well.

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It's really great, it's a great tool and it does elevate you.

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And what a lot of people don't think about that, and so with executives, you know that is one of the main things that I, you know, push and drive home is that you need to have that.

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Yes, there's a bio in your about section on your LinkedIn totally different bio than what would be used on like a corporate website, for instance.

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You know, definitely they should have it and a lot of them don't.

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So that is one key element that definitely needs to be brought into the open.

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I think more because it is a marketing tool.

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Again, it's all marketing and branding.

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So where do you think things are headed in terms of self-marketing, job search and this crazy market that we're in right now?

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What's your prediction for how things are going to evolve in the near term, in the next let's call it six, 12 months?

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Oh, that's a good one.

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I'm pretty opinionated.

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I think.

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What's happening right now, you know, with it all, everybody's using AI to create everything and they're not getting anywhere.

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And if they are, they're staying at a static salary, and that's what I am seeing, and I think they're going to do it for so long, maybe throughout the rest of this year, and then I think they're going to be like, yeah, this isn't working, is it?

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And again, I love AI and I love playing with it and trying to work on things with it, with branding, with resumes.

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I test it all the time and create prompts all the time to see if this would work, and at the end of the day, it still falls flat.

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And I am seeing that disconnect.

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And, speaking to recruiters, speaking to HR, hearing from the companies, they were just like we're not finding the qualified people.

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Why?

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Because their resumes are generic and they're just, yes, they could do the job, but it's not telling them.

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So I think, overall, anybody that's looking for a job, whether they're unemployed or they're employed, and they're just trying to look for something next, they are going to start realizing how important it is.

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I think even 10 plus years ago, people were pushing LinkedIn.

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Now it is a crucial part, so I think it makes a difference.

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I think time's just going to tell on how it all works, but I think everybody's going to start realizing AI makes you cookie cutter and not.

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Companies don't want cookie cutter.

00:18:32,538 --> 00:18:35,279
They want to see unique individuals that can really help them.

00:18:37,201 --> 00:18:53,436
Yeah, the risk is AI can whitewash you, and I think one interesting thing is, when I think about all the applications of AI in marketing, the question that people may be asking a year from now is what's real and what's not real.

00:18:53,436 --> 00:19:04,145
Yeah, fake news and what's true has been the debate in the last five years, but, I think, going forward, people are going to question is this picture real?

00:19:04,145 --> 00:19:05,588
Is this audio real?

00:19:05,588 --> 00:19:07,012
Is this video real?

00:19:07,012 --> 00:19:08,803
Is this resume real?

00:19:08,803 --> 00:19:10,405
Is this person real?

00:19:10,906 --> 00:19:51,288
I think it's very hard for people to know what is real, and I think what could happen is that things that are generated with AI will start to need to be labeled like that, detected and labeled like that, and so if that's the case, then people could search and say I'm willing to search AI stuff or I'm willing to search only stuff that's not AI generated, and that could be really interesting, beyond saying regulation, because I don't know how they're going to regulate AI but I think what would be interesting is that people could say just give me resumes or results of searches that are not AI.

00:19:51,288 --> 00:19:56,480
I think that pendulum may swing back that way.

00:19:56,480 --> 00:19:57,442
What do you think?

00:19:58,125 --> 00:19:58,925
I think you're right.

00:19:58,925 --> 00:19:59,627
I do see.

00:19:59,627 --> 00:20:05,048
I see so many profile photos that are AI generated and I'm like you look like a cartoon.

00:20:05,048 --> 00:20:07,224
Companies humans hire humans.

00:20:07,224 --> 00:20:08,589
Companies are looking for humans.

00:20:08,589 --> 00:20:11,229
They're not looking for AI generated images, and I get it.

00:20:11,229 --> 00:20:15,612
We're not hiring off of photos, but it tells more of the story of who you are.

00:20:15,720 --> 00:20:16,641
You're hiding behind an AI image.

00:20:16,641 --> 00:20:16,721
Why?

00:20:16,721 --> 00:20:17,482
Because it makes you look better.

00:20:17,482 --> 00:20:17,942
Is line in AI image?

00:20:17,942 --> 00:20:18,042
Why?

00:20:18,042 --> 00:20:18,723
Because it makes you look better?

00:20:18,723 --> 00:20:19,786
Is that hiding anything?

00:20:19,786 --> 00:20:21,208
And that's a psychology thing.

00:20:21,208 --> 00:20:24,992
That just happens that we're human but it's just a fold of ours.

00:20:24,992 --> 00:20:26,194
But it is.

00:20:26,194 --> 00:20:32,122
It is backfiring.

00:20:32,142 --> 00:20:32,502
I saw a software.

00:20:32,502 --> 00:20:32,924
That which is just.

00:20:32,924 --> 00:20:33,406
This is actually crazy.

00:20:33,406 --> 00:20:34,531
I saw a software that's getting developed the other day.

00:20:34,531 --> 00:20:38,627
He was basically taking your voice, your image, so you can do pre-interviews like through Zoom.

00:20:38,627 --> 00:20:51,622
When you do pre-interviews, like through Zoom, when you do pre-interviews with a company and you don't have to be there, and I was like, okay, so everybody's worried AI is going to take their job, but now they're not showing up for interviews and it just.

00:20:52,384 --> 00:21:07,821
You know, I love tech and AI and I just I think there's a lot of problems with people just like, oh, new, shiny thing and they follow it and it's just, I don't know.

00:21:07,821 --> 00:21:08,486
I guess we'll see where it goes.

00:21:08,486 --> 00:21:09,087
It's just, it's a wild place.

00:21:09,087 --> 00:21:09,590
But I think you're right.

00:21:09,590 --> 00:21:10,193
I think things will change.

00:21:10,193 --> 00:21:10,816
I think it will get smarter.

00:21:10,816 --> 00:21:12,480
I think companies will figure out how to use it better.

00:21:12,480 --> 00:21:17,930
Recruiters, hr, I think consumers just regular humans, will learn how to use it better as it gets better.

00:21:17,930 --> 00:21:26,778
Ai is so new for us anyways, I mean, it's an old, aging technology at this point, right, but for what we have access to, it's still new.

00:21:26,778 --> 00:21:30,309
We're still learning how to use it and I don't think most people know how to use it to benefit them.

00:21:30,480 --> 00:21:38,530
It is ironic, as you pointed out, that people are worried about AI taking their job and then they use AI to write their resume.

00:21:38,530 --> 00:21:39,833
It is a little bit ironic.

00:21:40,053 --> 00:21:52,921
I know it's an Alanis Morissette song, we're just waiting here for us, but it is that craziness and they used to get people get mad at recruiters for using ATS and AI and I'm just like, hi, welcome, you're doing the same thing, it's not so.

00:21:52,921 --> 00:21:56,048
It's just fun to see that you can now do that for interviews.

00:21:56,048 --> 00:21:58,031
I'm like it was incredible.

00:21:58,031 --> 00:21:59,193
I'm not going to lie that.

00:21:59,193 --> 00:22:01,859
The video I saw was like that's impressive.

00:22:01,859 --> 00:22:06,188
Like maybe I'm not here right now, eric, but it was impressive to see.

00:22:06,188 --> 00:22:10,431
But if that's what it's going to be, companies aren't going to be interested.

00:22:10,431 --> 00:22:11,664
They aren't going to know that.

00:22:11,664 --> 00:22:19,364
And when you go into the interview and you are slightly different, they're also going to know that At some point you do have to show up to work.

00:22:19,364 --> 00:22:21,688
Even if you're working remotely, you still have to talk to people.

00:22:21,688 --> 00:22:23,571
So I don't know.

00:22:24,053 --> 00:22:24,333
I don't know.

00:22:24,333 --> 00:22:26,807
This is wild.

00:22:26,807 --> 00:22:27,099
This is wild.

00:22:27,099 --> 00:22:37,105
I've heard stories in years past where actors were hired to go into the interview process for people and then they showed up for the first date.

00:22:37,105 --> 00:22:45,963
It was a different person and people were like, wait a minute, you're the guy in the interview and it's like that, it's like that.

00:22:45,963 --> 00:22:58,089
But now, with ai, it's like I'm just gonna send my avatar to the I know my avatar to the uh screening interviews, because I can't be bothered like when I know it's crazy and I'm not seeing the application happening yet.

00:22:58,329 --> 00:23:01,423
Okay, but do I think people are gonna do it?

00:23:01,423 --> 00:23:06,461
Yes, yes, because even like when the AI images of people came out, I was just like they're not going to put that on their profile.

00:23:06,461 --> 00:23:10,429
Now I would say what a good 30% are.

00:23:10,429 --> 00:23:13,294
And I have to have that conversation just to go.

00:23:13,294 --> 00:23:15,223
You're not human on there.

00:23:15,223 --> 00:23:17,932
People hire humans, let's change it.

00:23:17,932 --> 00:23:19,304
And they're just like I look so good.

00:23:19,304 --> 00:23:22,743
I'm like, yes, well, your regular image looks even better.

00:23:22,743 --> 00:23:28,384
I do have to have those delicate conversations and I'm not a very delicate person, I'm a no BS.

00:23:28,384 --> 00:23:29,248
You want success?

00:23:29,248 --> 00:23:30,614
Then let's do it.

00:23:30,614 --> 00:23:33,241
So we do have to have those conversations and I hate it.

00:23:33,342 --> 00:23:38,113
So being on the other side of the table and hiring people over the years.

00:23:38,113 --> 00:24:17,307
I don't think people that are applying for jobs think about really what's happening on the other side of the table, where you post a job and you'll get something like three or 400 people that apply, and when you get those 300 or 400 people, what you're doing is you're shortlisting to get down to 25 people let's say, to screen, and then from those 25 people you come up with five to seven people you want to interview and then you pick one and that process for every job that a company has to fill.

00:24:17,307 --> 00:24:25,339
No one wants to read through 400 resumes has to fill.

00:24:25,339 --> 00:24:28,587
No one wants to read through 400 resumes right, and that's why they're automating it on their side, and I think that it's very hard.

00:24:28,587 --> 00:24:31,213
Your chances of winning are like one out of 400.

00:24:31,213 --> 00:24:32,843
Your chances aren't great.

00:24:33,544 --> 00:24:35,449
So yeah, you need to apply to a lot of jobs.

00:24:36,009 --> 00:24:44,960
So I just mentioned that because it's like, what is the importance of having a great personal brand all the way through?

00:24:45,099 --> 00:25:01,134
So the great resume, the great LinkedIn page, a personal website doing great in the interviews All of these things, I think, are what increases your odds at winning and being the one out of 400 that gets it.

00:25:01,134 --> 00:25:16,362
It winning and being the one out of 400 that gets it, perhaps along with some other creative tactics that I've seen, like some people are recording videos of themselves and sending that along to people with a one or two minute pitch, like I've seen some creative things like that.

00:25:16,362 --> 00:25:27,240
But I do think a lot of times people will even look at the LinkedIn profile first when they're going through the 400 resumes, because at least it's in a consistent format.

00:25:27,240 --> 00:25:33,633
And if you get all these resumes and everything is in a different format and you're looking through 400 of them, it's pretty crazy.

00:25:33,633 --> 00:25:45,517
So sometimes I do the same thing, is, I will look through the LinkedIn to find the shortlist of the 25 and then I'll look at those 25 resumes that are on the shortlist.

00:25:46,718 --> 00:25:49,807
Yeah, so I think that's important about how all this stuff works together.

00:25:50,009 --> 00:25:50,971
Yeah, totally it is.

00:25:50,971 --> 00:25:55,847
You've got to be there on every aspect, and I think we do have people you brought up.

00:25:55,847 --> 00:26:04,324
People are applying to 500,000 jobs and I hear that all the time, including people that come to me, and it's insane that this is even happening.

00:26:04,324 --> 00:26:18,325
But I am going to break it down to just the way the job market is with the ATS and I don't mean to dump on it, because ATS is great for filtering and things like that and it's just not working.

00:26:18,325 --> 00:26:19,888
It is just broken right now.

00:26:20,450 --> 00:26:23,748
And here's the thing you don't have to apply to so many jobs.

00:26:23,748 --> 00:26:30,406
If your branding is on point, if your marketing is on point, your resume, your LinkedIn bio website, whatever you have to have.

00:26:30,406 --> 00:26:44,907
If you've got it, you can go and bypass online applications and job boards and maybe apply directly through the company website, or maybe just bypass recruiters and go right to HR or anybody that you can reach out to.

00:26:44,907 --> 00:26:48,904
And if you have a network connection that can get you in, that's golden.

00:26:48,904 --> 00:26:56,692
And if you are already looking like the person they need, then you don't have to apply to that the same way, and you don't have to apply to all these.

00:26:56,799 --> 00:27:01,872
So it is a case of focusing, and this works with marketing anything at all.

00:27:01,872 --> 00:27:05,607
You have to have a focus who is your audience and what do they need to know?

00:27:05,607 --> 00:27:11,289
And the same goes for your resume, your LinkedIn and everything when you're getting ready to apply for a job.

00:27:11,289 --> 00:27:17,363
You're not going to apply to two vastly different jobs like financial analysis and veterinary, and you're just not gonna.

00:27:17,363 --> 00:27:34,711
You're going to stay within your realm and the key is actually staying on that focus and really making sure you are that person and finding your inroad through networking, which is one of the best ways, and when you have your brand you're in, they're gonna wanna talk to you.

00:27:35,619 --> 00:27:53,066
Yeah, blasting is usually not the right answer in any form of marketing, including self-marketing and personal branding, so I think that's the exact right advice, because you're based in Vegas, and so I would say it's not a game of chance, it's a game of skills, right?

00:27:53,386 --> 00:27:54,229
Yes, it is.

00:27:54,229 --> 00:27:59,185
It is your experience and your skills have got to work for you, and that's what it is.

00:27:59,185 --> 00:28:03,765
You've got to play the game to win it at this point, it's a game of skills, not a game of chance.

00:28:03,986 --> 00:28:05,028
Also not a game of thrones.

00:28:05,851 --> 00:28:06,352
Definitely not.

00:28:06,352 --> 00:28:09,906
That's probably a good thing, though.

00:28:10,388 --> 00:28:19,595
Indeed, all right, I think you have a special offer for people listening if they want to know more about this topic, if they want to get some help in these things we've talked about.

00:28:20,759 --> 00:28:21,442
Yeah, I do.

00:28:21,442 --> 00:28:23,425
I actually made so my website.

00:28:23,425 --> 00:28:24,648
It's really easy to remember.

00:28:24,648 --> 00:28:27,865
It's thejobchickcom, so you can go to it.

00:28:27,865 --> 00:28:29,211
Take a look at what I have to offer.

00:28:29,211 --> 00:28:29,895
Reach out to me.

00:28:29,895 --> 00:28:31,721
I have my phone number on my LinkedIn.

00:28:31,721 --> 00:28:33,403
Text me and let's chat.

00:28:33,403 --> 00:28:48,002
If you are in the market for the job search, wondering if your branding is ready to go into the job search and start your networking, and do that, I have a coupon code you can put in when you choose a package you want, it's easy to remember Remarkable 25.

00:28:48,002 --> 00:28:50,307
It's 25% off any of the packages.

00:28:50,307 --> 00:28:53,441
So just remember the name of the great podcast and you'll be good.

00:28:55,065 --> 00:28:56,910
All right, that's very remarkable.

00:28:56,910 --> 00:29:00,320
Thank you very much for that, bob Gert we appreciate it.

00:29:00,922 --> 00:29:02,423
Thank you for all of these insights.

00:29:02,423 --> 00:29:06,405
I think this is an important episode because it's rough out there.

00:29:06,405 --> 00:29:20,375
A lot of people I know that are really good, that work hard, that want to do well, are really struggling right now and it's a wild market, like you described, and I think these things can really help people.

00:29:20,375 --> 00:29:24,307
So thanks for digging in and sharing all these ideas with us.

00:29:24,307 --> 00:29:33,946
I encourage everyone to share this episode so people can get these ideas and reach out to get more help if you're at that point where you need it, and thank you very much for being with us today.

00:29:34,589 --> 00:29:35,292
No, thank you.

00:29:35,292 --> 00:29:36,217
This has been great.

00:29:36,217 --> 00:29:39,023
I love talking about this, so hopefully it helps some people.