Selling Millions Through Organic Marketing, Strategic Podcasting, and Coaching

Eric Eden: 0:59

Welcome to today's episode. Today we are talking about podcasting and organic marketing. We have a fantastic guest, Jeanne Omlor. She is a super elite business coach. Welcome to the show.

Jeanne Omlor: 1:15

Thank you, eric, great to be here.

Eric Eden: 1:18

Before we jump into things, why don't you share just a minute or two of context for people about who you are and what you do?

Jeanne Omlor: 1:27

Sure. So I am a coach for coaches and consultants and that's my main bread and butter. I was a broke solo parent five years ago and I got online and I figured out what's called organic marketing and I got to my first million in 17 months and the rest is history. I'm at multi seven figures and we've helped over 460 coaches so far with that program.

Eric Eden: 1:54

That's fantastic. We're ready to be inspired, so why don't you share with us a story about some of the best marketing that you've done?

Jeanne Omlor: 2:06

Okay, so the first best marketing I've done is when I got online and I got to a million dollars in 17 months all on my own, with no help Almost. That was just sheer figuring it out, doing the numbers and grunt work and also the mastering how to speak to people online without ads. It was all without ads. Okay, so that's the first thing. I that worked. People flocked to me because they're like I want to do that too, because I don't want to do the whole ads and we were just talking about that, that the ads don't work generally. Okay, so that's the first one. That's an ongoing thing that I do that I help with. We cause I have a team we help people with is to get clients mainly high ticket clients online with no ads.

Jeanne Omlor: 2:48

Now, something I figured out very recently is I launched a podcast in January and, because I'm a beast, I launched with 62 episodes in my first month. I got them all stacked up and I did it, and so people immediately thought that my podcast had been going for a year at the end of January. Okay, and I just started the podcast because it's called Business, Wealth Impact. So I just really want to talk to people about business and wealth and impact. And I thought long and hard. And it's just because I like it, not because it's really like a strategic unbelievably I do. Everything I do is strategic. This was not. This was just I just want to do this. I thought for once I'm just going to do something. It turns out because that's the way I'm wired.

Jeanne Omlor: 3:31

I accidentally figured out how to leverage my podcast and get clients for my coaching and consulting just by the mere fact I have a podcast, Just by the mere fact I have a podcast, and I made $134,000 from one Facebook post regarding the fact I have a podcast. So I figured out this thing because most people get a podcast and they're waiting forever and they're building it and they're getting okay and they're waiting, and then they finally maybe get a sponsor that pays them 20 or 50 bucks a show or something, and to me I don't even care about that. So I was like, how do I do this? And then I just figured it out. So I'm actually going to launch a very small program called Lightning Fast Podcast. Get a podcast up in two weeks and monetize ASAP. Literally, that's the title, because I feel like people take too long. Now I got 62 episodes together, but you don't need to do that, and I feel like there's all this stuff that's not complicated, that people are complicating, and my genius zone really is to make things not complicated.

Eric Eden: 4:36

So that's pretty fantastic Shotgun approach and some really great results from the right strategy to monetize a podcast to support your business and having the right processes simplifying things to set that up. That sounds like a really remarkable way to go at growing.

Jeanne Omlor: 4:58

I thought so. It was like happened, and I thought, wait a minute, this is working. And I created a funnel out of it.

Eric Eden: 5:04

That's very cool, and I think that Part of it is the popularity of podcasting. There's some really good tailwinds there for people to do something like that today, and also I happen to think that the tools available make it a lot more practical to do something like this than it was several years ago, when the tools still weren't very good several years ago, when the tools still weren't very good.

Jeanne Omlor: 5:32

It's so much easier and people don't need to buy this whole setup at first. What happens is that phenomenon with people that they have to. They're going to play golf, so they go buy the best golf clubs and golf gear. Then they don't play golf. They just thought they needed all that thing of buying all. You don't need to buy all the paraphernalia to start a podcast. You just you can start small and then you can increase the quality as you go and then start learning how to get traffic and then start doing. But with human beings, they want to make it all perfect, and that is the problem and that's what I coach people through massive messy action. Just get your foot in the door, get stuff done and then improve on the processes.

Eric Eden: 6:14

So what are your favorite podcast tools to get it done and keep it simple?

Jeanne Omlor: 6:20

Honestly, I bought this easy mat like this you don't need, but I bought this Shure microphone and the two little units so that's good and my podcast producer calibrated that Awesome. I'm on Riverside, not StreamYard. I find they're all very glitchy but I found Riverside is a bit less glitchy. You can do it on Zoom. I know top podcasts that use Zoom still because they're just like it's easier. So I don't produce my podcast. My producers do the sound and I have a podcast manager because I have a business, so I can't.

Jeanne Omlor: 6:58

I was clear that I'm not going to do. This is not going to be a time suck, it's just get the episodes and actually my manager finds we talk about who we want on the podcast. So it's on purpose, not a lot of work for me, really not Okay. That's really not. Once we got the first launch, I just do it and everything's taken care of. So I would say really all people really need is a decent mic and zoom to start and learn how to. We're going to show them how to get it on Libsyns and how to put the cover and title it and show notes and music intro, outro, you could, and then we show them the process of how to get a guess on the podcast. It's really not that hard.

Eric Eden: 7:33

Yeah, I think that people can do it for very little money. A microphone is less than $100, a decent microphone in a lot of cases and all in for everything you need is probably less than $500 to get going to get in the game.

Jeanne Omlor: 7:49

Even less If you just use first your ear pods and your computer and zoom there's really no equipment, okay and then you can run it through an AI. If you want to get the sound better, you could literally start with ear pods, zoom your computer so you can start a podcast for very little.

Eric Eden: 8:09

It's a great marketing channel. I think it's low investment costs with a high opportunity for return, like you were saying, when you get a lot of credibility.

Jeanne Omlor: 8:21

The podcast is brand new. So I was already a multimillionaire before I started the podcast. So the credibility was me being on social media and being authoritative and making great content and showing up for years because I'm still around and a lot of people have tanked. So that is what I built. I built up my personal brand on social media. The podcast is just an extra thing, but the good thing is, because there's so many episodes, I'm getting well-known people on the podcast because they don't even look at what the numbers are and they're just like, okay, it looks good, it looks professional and she's had all these episodes, okay, I'll do it. That's great.

Eric Eden: 8:59

So talk to me a little bit about your personal brand. That's a topic that we're very interested in on this show, because I think it's important for people to be able to do some good self-marketing and stand out. So talk to me a little bit about how you've built your personal brand and what do you advise other people about that.

Jeanne Omlor: 9:20

Okay, I'm always the iconoclast. Okay, I'm always the person that's going to say the opposite of what other people say, and it's worked for me. So this is the deal. People spend way too long thinking about their personal brand and they're creating a facade. Okay, and it's a fake facade.

Jeanne Omlor: 9:36

And when I see people that have spent like all this money to get all these fake branding photos wearing clothes they never would wear in their real life ever, okay, and it's all set up. So I just take photos of me where I live, near the pool. It's where I live, it's real, or I'm on a hike, or I did get some branding shots done, but they are clothes I actually wear. So I'm really about, who are you really, and that should show up in your photos, because some of them are just going to be like shots from where you live or hiking, or blah, blah, blah. So I have shots of me hiking and that's part of my personal brand because I love hiking. And and obviously there was another one where I hired a Jeep to go to Sedona and the Grand Canyon. I took shots of that because that's what I was doing.

Jeanne Omlor: 10:19

It's about not being afraid to show sides of yourself that are just your everyday life a year or two ago and I flew my drone there and took some pictures with my drone.

Eric Eden: 10:36

Those were some pretty cool pictures, not necessarily for personal branding, but just as an aside. That was a really interesting place to fly my drone, because in most places you can't fly and take pictures of drones.

Jeanne Omlor: 10:43

Oh, that'd be amazing to have. I didn't think of that. That'd be amazing to have a drone in the Grand Canyon.

Eric Eden: 10:48

You can check out my Instagram. I have lots of good photos you can get nice video floating around there too. Yeah, very scenic. Yeah, I think one of the things that you're known for is organic marketing. So talk to us a little bit about some of the organic marketing that you've done and what you recommend others do or try around organic marketing.

Jeanne Omlor: 11:09

Okay, it's so simple. Again, I'm like an idiot savant because I just try to simplify everything and I think that's my talent. It's so simple. Again, I'm like an idiot savant because I just try to simplify everything and I think that's my talent. It's so simple. It's basically figure out who your target market is, or avatar. Figure out what you're giving them and what results they're real, amazing results they're going to get. Figure out like what is that? That's the delivery, is it a program? Is it one-on-one? Is it so? You've got your target market. You've got what the results are. You've got the delivery. Okay, what is that? And then you have your potato.

Jeanne Omlor: 11:43

I call it that you can sell over and over again. So first you got to get that straight, because if you sell something that's not clear, confusion does not sell. So get really clear. And then it's picking which platform is more your vibe and which vibes with your offer. So if you're an executive coach, for sure you're going to be on LinkedIn, right, for sure that's where you should be. So then it's about posting content that is valuable, that shows people what you're talking about, and you're an authority in your niche and people listen and you throw some real photos of you here and there, okay, and you create some attraction marketing posts which are telling people to put their hand up, and we coach on that as well.

Jeanne Omlor: 12:29

And then it's about talking to people. It's about conversing with people online, because all marketing is like networking. Okay. So if you're networking in a networking event, it's the same thing as networking on social media, but the style is a little different. That's all. So you've got to figure out how to act in the different boxes that I call marketing. So you'll act differently at a social, at a network networking event and still the same thing, but different. You change the way you're doing it a little bit to converse on social media, say in the inboxes, and then a sales call is also another venue, it's another box, so you're going to act a bit differently there. So to me, marketing is just a bunch of different boxes and you're figuring out how you are customizing your behavior to the box Makes sense.

Eric Eden: 13:17

Yeah, I think that in some ways, organic marketing is really like just a never ending networking event online that requires a slightly different finesse than in person, but I think it's not a huge different finesse than in person. It's just you should act more like you should if you were meeting someone in person, then what people do is they typically do socially awkward things online that you'd never do in person.

Jeanne Omlor: 13:48

Exactly when you walk up to somebody at a networking event and just go hey, you want to buy my stuff. Yeah, they do that, or can I have?

Eric Eden: 13:56

20 minutes of your time.

Jeanne Omlor: 13:57

Or hey, I don't know you, here's my link. And blah, blah, blah, blah. You wouldn't walk up to somebody. I've seen this happen and it's bad. You wouldn't walk up and get your card and go hi, how are you? Here's my card. That's what they're doing on social media. You'd say hello, how are you? I'm John and what's your name? A little bit of idle chit chat, or non, not idle chit chat, but a little bit of an entree there. And I've always found it odd at networking events when people would give me their card prematurely. I'd be like I don't even know who you are. And they give you one or two or three of them. I'm like what you think? I'm going to flash them all over the wallpaper. So usually that's somebody that doesn't know how to market that does that. They're hoping that you're going to get the card and give it to somebody else and magically they're going to get a call and be hired. So that's amateur. Same thing online. You don't go hi, how are you.

Eric Eden: 14:43

Let me ask you one more key question as a coach for coaches, when you are giving people advice, I think generally people should talk to you, about engaging with you, so they get the full benefit of all your wisdom. Over coffee and you wanted to share something with somebody about, here's how I could help you. What would you say?

Jeanne Omlor: 15:16

the number one thing you're able to help people when you do coaching for them is it's really getting clear on what they're selling, what the results are and the messaging, so that you are positioning yourself. That's my genius zone is creating offers. That's the first thing, and then it is just how to go out there and get clients, how to just do it. People struggle with stuff and it's not that hard, but they I feel like generally people coaches, you name it they want to get results, but they don't particularly want to know exactly how to do that or follow the directions they want to go. I just want it. It's childish action, immature, and it's what children do. So what I'm good at is saying okay, this is what you want, this is what you're going to have to do, and we can tweak it a bit and customize it. But you can't skip some of these things because it just won't happen. And it's like directing them and getting them to accept that you do have to do some work.

Jeanne Omlor: 16:17

Despite what gurus say, oh, I got online and a million dollars fell on my head, I never say that. I say I worked like a dog to get that first million, because I worked a lot and it didn't. There was no luck involved. There's nobody helping me. I did it by just sheer willpower. So there is. You do have to use your will and you do have to do some work. And I know that work is a dirty word right now, because we should just be having easy, lucrative, fun lives with not doing any work at all. That's not life.

Eric Eden: 16:46

You have to do the work. Yeah, I agree with that. And the other thing is, I think the reason that people are hesitant to follow advice in a lot of cases is the same reason people don't like to follow advice from their doctor, like you should eat more Brussels sprouts and broccoli and you should exercise for an hour every day. I think the reason that a lot of people don't follow the doctor's advice is because it's not really the easy button. It's not the easy path that a lot of people want.

Eric Eden: 17:17

So, what you just said is you have to do the work and a lot of people are like, oh, I just thought I could be like an overnight success.

Jeanne Omlor: 17:23

No such thing. There's no such thing as an overnight success at all. Look at every overnight success. Those people have been toiling in the background for years to finally surface right. No such thing, but no, that's just interesting.

Jeanne Omlor: 17:36

You say that's true, that it's like what you don't have to work Really, but it doesn't have to be painful. I'm not saying you have to suffer, I'm just saying you have to work. But why is work so hard? I don't associate suffering with work myself. I like working. I find ways to make it fun, and do you know what I mean? Certain things we don't like doing. I try to get help. Look, this is the deal. Choose your heart. Okay, it's very hard to live a life very overweight. That's hard. That is not a good life. It's hard. You can't walk upstairs. You don't like the way you look, there's health problems, you're tired. Usually, people don't sleep well when they're usually overweight and they might have diabetes or other sicknesses. Right, that's hard. It's also hard to say you know what? I'm going to change my life and go on a diet. Choose your heart. That's all life is about is choosing which hard path you're going to take, because an easy path won't get you the results you want.

Eric Eden: 18:36

Absolutely Great advice. Is there any final thoughts before we wrap up, that you wanted to share? Anything, I didn't ask.

Jeanne Omlor: 18:44

Yeah, I just want to like again be an iconoclast. There's no gatekeeper. We all think there's this imaginary gatekeeper. There's no gatekeeper. You're your own gatekeeper. You can choose yourself. So, when people understand, I chose myself. What were the odds of a 54-year-old tech challenged? I didn't even know how to use zoom when I got online. I'm I was tech challenged. Tech challenge 54 year old, broke solo parent in deep debt, getting online, figuring out organic marketing and becoming a millionaire in 17 months. What are the odds? They're huge odds. That's rare that ever happens. Okay, why did that happen? Was I lucky? No, I was no luck was involved at all? None, I had no luck. In fact, things went wrong. Okay, I had to fight a lot. So the point is I chose myself, but you must choose yourself. Nobody's going to sit around casting you in a role. Nobody's. That's. That doesn't happen anymore. Nobody's going to say, hey, I'm just going to make this so easy, I'm going to discover you, I'm going to move you forward. We must choose ourselves and understand. There is no gatekeeper.

Eric Eden: 19:56

I love it. Great advice. Thank you very much for being with us today. I'm going to link to your podcast and your website so people can continue to hear your great thoughts and follow you and connect with you if they want to learn more. We really appreciate you being on the show today.

Jeanne Omlor: 20:16

Awesome. Thank you so much.