How do you to Get Millions More From Existing Customers? And Secrets to Winning with Direct Mail, Email Marketing, AI and Podcasts in 2024
In this episode, Kendra Corman shares her extensive experience in marketing, podcasting, and AI. She recounts her journey from corporate roles at Jeep and Chrysler to founding her own full-service agency, H2H Consulting, and launching KendraCorman.com for small business marketing training. Kendra discusses a memorable campaign in the B2B insurance sector that achieved over a million dollars in incremental income from existing customers through a direct mail strategy, emphasizing the importance of aligning marketing tactics with business goals. She also addresses the effectiveness of email marketing in today's environment, advocating for permission-based strategies and the significance of trust and value in building subscriber relationships. The discussion then shifts to podcasting, where Kendra highlights the benefits of consistency and providing value to audiences. AI's role in enhancing productivity and creativity in marketing is examined, with examples of how it can streamline processes and generate engaging content. Kendra's insights underscore the evolving landscape of marketing and the power of innovative strategies to achieve business success.
Kendra runs the Imperfect Marketing Podcast
00:21 Kendra's Marketing Journey: From Corporate to Entrepreneurship
01:32 A Marketing Success Story: Maximizing Existing Customer Relationships
05:57 The Power and Challenges of Email Marketing
13:56 Podcasting: A Tool for Trust and Value
17:10 Leveraging AI for Marketing Efficiency
20:13 Closing Thoughts and Encouragement to Explore AI and Podcasting
00:00 - Kendra Discusses Email, Podcasting, & AI
09:09 - Evolution of Email Marketing Strategies
15:58 - Marketing Lessons and AI Strategies
Kendra Corman
Strategist & Consultant
Kendra has more than 15 years of marketing experience working with one of the top brands in the world all the way down to solopreneurs just starting out.
Her passion is making sure that marketing expertise is affordable and accessible to all businesses. She loves teaching people how to grow their email list and add value to their audiences.
She is addicted to learning and sharing her knowledge. She has an MBA from Michigan State and a masters of Accounting from Oakland University.
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