How B2B Marketers Can Avoid Being Boring and Drive Growth
In this episode, the guest Mirna, a CMO who has managed over $10 Billion for fortune 500 companies shares her vast experience in tech and marketing, particularly focusing on a successful B2B marketing campaign she led for a large cable company's security services. The campaign, known for its unconventional approach, featured creative and playful elements to engage the audience in a typically serious B2B space and resulted in over $20 Million in sales. Mirna highlights the importance of not being boring in marketing and balancing branded content with direct response. She also discusses her new book, which encourages readers to embrace change as a catalyst for growth, sharing strategies and insights from her career and other executives to inspire entrepreneurs and leaders. The discussion includes thoughts on the impact of the creative campaigns, generating significant awareness, sales, and revenue, and how embracing unconventional methods and change can lead to success.
00:00 - B2B Marketing Campaign Success
10:16 - Embrace Change for Growth
Mirna Eusebio Lithgow HOME
CMO
Mirna has built and executed successful growth and GTM strategies in Marketing and Products for global and national brands such as Verizon, Orange/France Telecom, and Optimum. She specializes in business and digital transformation, customer experience, and change management.
A multi-year award executive from Cablefax USA as Cable Industry Diversity Top Leader and as top most Powerful Women in Cable, Quantum Leap Award by She Runs It, and was named Forbes Top 50 in DR.
Mirna holds a master’s degree in Marketing from BARNA-EADA Business School (SD/Barcelona), and graduated “Magna Cum Laude” in Marketing and Corporate Finance from “Pontificia Universidad Católica Madre y Maestra” of Santo Domingo, where she also received an Award for “Marketing Professional Career Lifetime Achievement.” She has additional leadership, strategic management, and Marketing studies at Illinois State University, WICT Betsy Magness Leadership Institute, and Stanford University Graduate Business School.
Mirna is on a mission to demystify the negatives around the word CHANGE, challenging us to be the architects of our journey toward success, sharing her framework to embrace change as a catalyst for growth as the author of “Leap Out of Your Lane."
This book will help you discover how embracing change, challenging the status quo, and adapting to new environments can accelerate your journey toward tremendous success.
Leap out of Your Lane is a nonfiction book that speaks to college students, professionals seeking career growth, or entrepreneurs chasing thei… Read More
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