Samantha Carroll

CEO/Communications Advisor/Brand Growth Consultant

As CEO and Principal Consultant of Once Upon A Brand, Samantha drives high-profile communications projects, ideates strategies, and defines messaging development for mature and growth-stage clients in healthcare, advocacy, education, and edtech sectors. Samantha has advised organizations on ways to increase brand awareness and understanding and position themselves as industry leaders. Previous clients have included Mary’s Center, Walden University, IPS Learning (now Korn Ferry), Mylan Enterprises, Prevent Child Abuse America, and Historic Ships (in partnership with the Maryland Office of Tourism) on behalf of Maryland Fleet Week.

Samantha has been a Featured Expert on Catalant and a Series Writer for BusinessWeek’s MBA Journal Series. She created curriculum content as a Founding Case Author finalist for the prestigious program, The Hot Mommas Project, for The George Washington University Center for Entrepreneurial Excellence.

In 2023, she led Once Upon A Brand to win a PRSA (Public Relations Society of America) Pepperpot Award for excellence in Executive Communications. Samantha has been an invited Speaker at Georgetown University McDonough School of Business, where she also obtained her MBA, lending her experience to graduate students interested in entrepreneurship. Samantha is a Communications Advisor with Emory University Advancement and Alumni Engagement, providing executive communications to C-suite and senior leaders. She graduated cum laude with Honors in Economics from Emory University.