Ron Carson

Founder & CMO

As a growth-oriented, accomplished chief marketing officer, I have deep experience driving financial and organizational success through integrated marketing campaigns, targeted branding initiatives, and creative execution. I have a record of achievement in scaling operations, developing and launching new products, aligning products with market needs, generating awareness and demand, and working closely with customers for mutual benefit. I am known for fostering innovation to drive continuous growth and improvement, integrating actionable insights with transformation goals, and delivering and sustaining value across the organization. My core areas of expertise include:

Customer Acquisition: Reach new audiences, grow customer base, improve market share, and scale revenue and profitability. Doubled Terra Dotta’s revenue from $7M to $17M over 3 years.

Market Insights: Innovative market research approaches to align company brand and offerings to underlying needs and aspirations of target audiences.

Operational Excellence: Emphasize continuous improvement across all business processes by creating a culture where management and employees are invested in business outcomes and empowered to implement change. Optimized operations for SciQuest, improving productivity, reducing redundancies, and scaling efficiency.

Demand Generation: Conceptualize long-term, education-focused marketing strategy prioritizing engagement of out-of-market buyers. Executed campaigns that realized a 44% increase in new logo business at Terra Dotta.

Brand Building: Create distinctive images, experiences, and narratives for companies and products. Transformed Terra Dotta’s brand by introducing customer-focused content with eBooks, case studies, and webinars featuring customer-centric narratives and leadership anecdotes.

Innovation: Foster innovation ecosystems to sustain continuous growth and improvement. Anticipate and respond to shifting market demands by integrating processes and aligning them with transformation goals. Drove innovation for Terra Dotta by developing a new market for global engagement.