Nathan Thompson

Head of Content Strategy

Currently, I'm a workflow-aholic. On most evenings, you can find me in some Calgary back alley in building out automated workflows that save B2B go-to-market teams thousands of hours throughout the year.

It's a semi-addiction that has my wife and neighbors more than semi-concerned.

On a more serious note, I'm currently the Head of Content Strategy at Copy.ai, and very grateful for the opportunity. It feels like our small but mighty team is building the workflows that are rebuilding Go-to-Market strategies for B2B SaaS companies.

Somehow, I stumbled into the dumb luck of getting a broad experience with Content Marketing. I started blogging while my wife and I were living abroad back in 2014. When we came back to North America, I got my first in-house role with a bootstrapped company, Snipcart. Organic was the basis of their inbound strategy, so I had three tasks: soak up literally everything I could about SE, go off and write, then go off and write some more.

Later, I transitioned to OptinMonster, another bootstrapped B2C SaaS company, but one that was more financially mature. I learned from some of the best SEOs on the planet, and learned how organic traffic can be repurposed through the use of targeted popups. Smirk all you want -- but learning how to use popups and banners in a non-spammy way has been one of the best skills I could have learned. Now, it's led to massive amounts of webinar and event registrations, as well as 5,000+ downloads for our recently released podcast, Future Proofed.

After OptinMonster, I went to Animalz and joined the agency world. I wrote long and short-form copy for SaaS companies of all shapes and sizes and used my previous knowledge to help with post-event nurtures. These were the kinds of projects I loved, because I could more easily demonstrate the value of our work than with long-form content (demo sign-ups are just more clear cut that brand awareness, though both are needed).

From there, I went to a VC-backed B2B company but ultimately moved to Copy.ai where I get to make cool stuff every day. Do I knock it out of the park on every post? No, that'd be crazy. But I'll keep swinging until my arms fall off.