Justin Oberman

Justin Oberman Profile Photo

I started an ad agency in 2020 during the pandemic.

Quietly grew it to 7 figures using nothing but organic LinkedIn posting and word of mouth.

Then, in 2023, I burned out.

So, I closed my agency.

But before I did that, I had a stark realization.

Besides the influx of business, my following on LinkedIn had grown to over 30k.

I also realized that most of the people and brands that hired me did so because they liked my Linkedin posts.

They liked the way I thought.

I did this without taking classes from the gurus, paying attention to my metrics, or writing for the algorithm.

I figured, if I could do it for me, I could probably do it for other people as well.

So, I started offering ghostwriting services to high-level ad executives and solopreneurs in early 2023.

And the results were pretty phenomenal.

In just 6 months, I grew from zero clients to over 15

And on November 1st, 2023, I closed my ad agency for good.

Since that day, I’ve taken my unconventional approach to branding and advertising and started using it to ghostwrite and manage the personal brands of several high-profile executives, founders, business owners, and solopreneurs (but I can’t tell you who).

To scale the business, I partnered with LinkedIn B2B ad whisperer Aaron Zakowski to form Genius Scouts.

(I still work on regular advertising, copywriting, and marketing consulting projects but have limited myself to working on only the ones that excite me)

My total results for July 2024 for 12 Clients

→ 2,250,160 total impressions
→ 10 stories in major publications
→ 37 press inquiries
→ 32,805 engagements
→ 15,412 Avg Impression/post
→ 240,639 profile visits
→ 320% increase in followers
→ $1.6M+ in business revenue

If you want to learn more about how you can work with me, you can check out the options below.

GENIUS SCOUTS THE COMMUNITY

Learn (or should I say that unlearn) how to create content and build a personal brand on LinkedIn just like I did..

→ JOIN THE WAITLIST: https://docs.google.com/forms/d/e/1FAIpQLSfePoj-VB4L5nMzpAxFfZEoXOpE0oF8kLcPjk4FdNeZJ5Xz4Q/viewform

GENIUS SCOUTS THE AGENCY

Same as the above, except we do it for you.

→ GO HERE: https://www.geniusscouts.com/?utm_source=linkedin&utm_medium=social&utm_campaign=JustinProfileLink

LAETRO

If you want to work with me in a traditional advertising capacity, you must speak with my rep at Laetro.

→ DM me

Dec. 27, 2024

Cultivating Fame and Attention: Personal Branding for Leaders Driving…

Today we discuss the value of personal branding with one of the top 30 influencers on LinkedIn - Justin Oberman, a marketing genius who made a remarkable transition from his family's insurance business to the dynamic world of...

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