CEO, Revenue Catalyst, GTM Executive Coach, Author, Mom, Rock Star
Joelle Kaufman is a master of turning adversity into opportunity. Shaped by a 40-year generational cancer journey, including her diagnosis in 2023, Joelle developed a groundbreaking approach to navigating life's unexpected challenges. Her "curveball philosophy" has guided her resilience, creativity, and investment in people. Her approach fueled a 25-year career in Silicon Valley, where she built new companies and categories, creating over $4 billion of value. Today, over 150,000 professionals apply her innovative leadership strategies to build more agile and successful teams. A University of Michigan and Harvard Business School alumna, Joelle balances her roles as an executive leadership advisor, mother of three, rock and roll singer, and athlete. Her unique blend of personal experience and professional expertise offers a powerful narrative on resilience, adaptability, and the art of thriving amidst uncertainty.
Today we discuss how marketers can drive billions in value with Joelle Kaufman, a CMO and CRO from Silicon Valley with 25 years experience. Joelle shares her expertise on how smaller companies can punch above their weight in ...