Gabe Gordon

CEO

15 years of global experience in content marketing building creative, integrated solutions for world-class brands such as General Motors, The NFL, Nestle, Walmart and PepsiCo.

Prior to forming Reach, Gabe worked with PepsiCo as lead strategist on their partnership of The X Factor on Fox.

Prior to joining Pepsico in 2010, Gabe spent 10 years at the William Morris Agency and William Morris Endeavor Entertainment.

Gabe contributed to GM’s overall entertainment strategy and operations between 2004 and 2009 working on franchise partnerships with films such as Paramount Picture’s blockbuster, Transformers.

From 2008-2011 Gabe managed all entertainment operations for the NFL. For Super Bowl XLV, Gabe was responsible for executing one of the industry’s largest content licensing deals for The NFL’s American Family commercial spot, which was consistently ranked in the top 5 in industry and fan Super Bowl XLV ad polls alike.

Before joining William Morris in 2002, Gabe held various marketing positions in the music industry including Interscope, Geffen, A&M and Sony Music.