Doug Reifschneider

Chief Marketing Officer

A dynamic vice president of marketing and chief marketing officer with a demonstrated history of driving growth for franchised businesses through the creation and delivery of unique, creative brand strategies enhancing customer affinity and market position. Team building and collaboration is also a strength.

Strengthened brand equity via successful marketing initiatives that drove nationwide growth. Achieved a 4X increase in locations, to 1,030 restaurants generating $684M in revenues and 19.4% average annual sales growth over ten years for Firehouse of America, the franchisor for Firehouse Subs.

During a distinguished career building and executing marketing strategies for industry leaders such as Firehouse Subs, Hardee's, Fazoli's, and Wendy's, consistently strengthened brand equity, grew the customer base, and boosted revenues through the development of innovative marketing campaigns and developed my staff. My strategic initiatives generated substantial shareholder and franchisee value, and opened new revenue opportunities.

My value proposition:
It used to be explained by my nick name - Rifleman, aka Reif-L-Man. My new politically correct value proposition is “The tell it like it is marketing guy."