I became fascinated with marketing and sales almost two decades ago. Today I am the co-creator of the X Factor Effect methodology where my team and I have helped over 20,000 students and clients grow their businesses. We teach that “Different is the new Better” and our framework includes nine pillars for differentiating your business so that you can become a market leader or category king. For several years, I traveled the world full time my wife and four children. We continue to travel often and now live in Florida. I'm proud to be the author of the new book "Ideas That Influence" that was built to help business owners discover their own WILDLY SUCCESSFUL MARKETING IDEAS!