Craig Rapihana

Innovator, Entrepreneur, and Brand Development Specialist

Innovator, Entrepreneur, and Brand Development Specialist
Originating from the picturesque landscapes of New Zealand, my journey as an entrepreneur commenced at a young age, of 7 years old.
My foray into entrepreneurship led me to an apprenticeship in cabinetry and joinery, eventually culminating in the construction of my first house, which I sold for 400K, at the tender age of 21, funded by the proceeds from a product I designed and marketed to retailers.

Seeking new horizons in innovation, I ventured to Colorado, USA, where I established a much-needed installation company, acquiring invaluable project management skills in the process. My unwavering passion for inventiveness spurred me forward, leading me to the world of live television through HSN - Home Shopping Network in Florida, where I carved out a niche as a product expert.

This journey quickly gave birth to "Lazy Bunz," a water float that emerged from a simple napkin sketch, achieving resounding success in major retail stores, online marketplaces, and on Amazon. Following the acquisition of this product, I became renowned as an expert and a role model, propelling me to dedicate the subsequent year to assisting with Amazon setups, retail strategies, and online ventures. Notably, I also lent my expertise to products that were featured on the hit TV show, Shark Tank.

My return to the entrepreneurial landscape saw the flourishing of my new venture, the "Flipfork 5-1 BBQ," which I build and sold, before construct a robust system for product data on Amazon.

I've always been blessed with great mentors and an exceptional support network, which has played a pivotal role in my journey, however I do think my early years as a commander in the Army, coupled with being raised in a Polynesian household with strong core values of truth, respect, and hard work, have been the bedrock of my success.

I am deeply committed to driving success for brands and entrepreneurs by combining 20 years of brand development after achieving seven figures in service-based businesses, having built two consecutive multi-million dollar personal brands, both subsequently acquired, and achieved an astounding $50 + million in sales on HSN. Most recently, I completed a remarkable 30 million product build-out.