Chris Gray

Founder & CEO

Dr. Chris once took 700 sales and marketing executives shopping in a single day. His aim? To powerfully demonstrate how thinking like a customer can increase sales and drive business success by fueling meaningful innovation, breakthrough customer engagement, and compelling sales communications.

Chris is a renowned consumer psychologist and the founder of The Buycologist, a consultancy that integrates psychology with marketing to decode consumer behavior. With a profound understanding of the psychological drivers behind purchasing decisions, he empowers businesses to create strategies that resonate deeply with their customers. His approach is both scientific and practical, providing businesses with the tools to foster meaningful consumer engagement and drive growth.

Chris’s formal training, retail background, and extensive real-world experience render him uniquely able to translate complex psychological concepts into actionable insights and business-building strategies. He has worked with many of the world’s most admired brands to grow their sales by understanding the minds of their customers, including The North Face, Adidas, Coca-Cola, Nestle, Novartis, P&G, PepsiCo, Southwest Airlines, Walmart, Wendy’s, and many others.