Barry LaBov

I founded LABOV Marketing Communications and Training in 1981. LABOV’s specialized niche is working with companies that go to market through a dealer or distributor network. We believe that no matter how strong your brand, product or service, if those who represent it don’t truly believe, you’re losing ground. That’s why we work closely with our clients’ sales networks to train and inspire them. We’ve been honored to work with some of the world’s leading automotive, premium luxury and B2B manufacturers, helping elevate their brands, products and people.

For over three decades, we have helped launch brands and products, engaged dealer networks and customers, advised company leaders, created sales channel strategies and more. I have also written or co-authored more than a dozen business books, including The Umbrella Stories business parables and the critically acclaimed books How to Sell and Be Yourself and Beyond Comparison. I am a regular columnist in Jetset Magazine and Fort Wayne Business Weekly and a two-time Ernst & Young Entrepreneur of the Year recipient.