Alexandra Watkins

Founder & Chief Innovation Officer

As the leading expert on brand names with buzz, I am a seasoned and reliable podcast guest (see first link below) who speaks to entrepreneurs, startups, small businesses, and marketers about the power of memorable brand names. Listeners love hearing stories of the good, the bad, and the so bad I gave them an award. I will walk your audience through the 5 qualities that make a name great and the 7 deadly dealbreakers that make a name suck.

I am founder of Eat My Words, the only branding firm on the planet that specializes in creating brand names that make people smile instead of scratch their heads. Clients including Amazon, Google, Twitter, Disney, Coca-Cola, and Colgate have tapped me to come up with creative and engaging names that move people and move products. My personal name hall of fame includes the Wendy’s Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me.

My breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine and was one of only three books shortlisted for the 2019 Outstanding Works of Literature OWL Award in the crowded Sales & Marketing category. I am a former NASDAQ Entrepreneurial Center Author in Residence.