Driving Growth with Mastermind Groups to Achieve Long-Term Success

WEBVTT

00:00:00.059 --> 00:00:01.582
Welcome to today's episode.

00:00:01.582 --> 00:00:09.603
Today we are talking about all things masterminds and we have a great guest to help us with this topic.

00:00:09.603 --> 00:00:12.288
Today, our guest is Liz Scully.

00:00:12.288 --> 00:00:15.593
Liz is an expert in masterminds.

00:00:15.593 --> 00:00:16.722
Welcome to the show.

00:00:16.722 --> 00:00:18.266
Thank you for having me.

00:00:18.266 --> 00:00:19.530
It's lovely to be here.

00:00:19.530 --> 00:00:22.143
So why don't we start off?

00:00:22.143 --> 00:00:28.894
Before we jump into Masterminds, tell us a little bit about your background, who you are and what you do?

00:00:29.719 --> 00:00:29.940
Sure.

00:00:30.321 --> 00:00:43.136
So I spent 20 years working on big Hollywood films in post-production very collegiate, very much working as a group together to produce amazing things, and it was wonderful.

00:00:43.316 --> 00:00:53.250
But it was very stressful and we worked with very driven people and just awful things happen all the time terrible calamities but we got through it as a group.

00:00:53.960 --> 00:01:20.153
And when I left the film industry because I'd heard of this thing called a weekend and I quite liked that idea and it's true they exist so once I started having those and I started my own business, I missed that collegiate feeling incredibly, and what we achieve in film is all based around what the group can do, and masterminds do exactly that and that is why I'm so wedded to them.

00:01:20.153 --> 00:01:44.605
So I work as a business strategist now and I work with all of my clients in mastermind groups and it brings all of that good stuff from the film industry where because, if you think about it, a film director who is very directed and very clear and has a massive vision but also has a huge number of things going on, is very like an entrepreneur that's pushed and time short and wants to do amazing things, has a million things to juggle.

00:01:44.605 --> 00:01:44.992
They're really very similar.

00:01:44.992 --> 00:01:45.933
So that's pushed and time short and wants to do amazing things, has a million things to juggle.

00:01:45.933 --> 00:01:49.596
They're really very similar, so that's what I did.

00:01:50.996 --> 00:01:52.778
And for everyone's benefit.

00:01:52.778 --> 00:01:58.472
Can you share a little bit about what is the definition of a mastermind and how do they work?

00:02:00.221 --> 00:02:00.521
Sure.

00:02:00.521 --> 00:02:07.359
So sadly there isn't an official mastermind definition, although one day it will happen, I swear.

00:02:07.359 --> 00:02:29.747
So masterminds are these kind of undefined things for many people, but for me they mean specifically that there are a small group of people that meet and we talk about plans, we discuss things, we have spotlights where you can ask a question and we make a plan this time that you will have achieved by next time.

00:02:29.747 --> 00:02:38.289
So it's got built-in accountability, it's got a place where you can ask questions and you have longevity in it.

00:02:38.349 --> 00:02:56.551
So, whether or not you're meeting for an intense in-person weekend and a month out you're going to discuss if you hit your goals, or most of the masterminds I run are online and we meet on every other week for a year and during that time you get this real support, you get accountability, you get a place to ask questions.

00:02:56.551 --> 00:03:01.741
Most importantly, you get a place to ideate, because you know yourself when you're running a business.

00:03:01.741 --> 00:03:16.216
There really aren't many places that you can think without having to have a facade about oh, everything's going, or your family, who adore you, I'm sure, but aren't necessarily the best arbitrators of information.

00:03:16.216 --> 00:03:21.789
It's a really lovely little space, but with goals and with support.

00:03:21.789 --> 00:03:27.382
As you can tell, I love it goals and with support.

00:03:27.401 --> 00:03:27.962
As you can tell, I love them.

00:03:27.962 --> 00:03:28.243
That's great.

00:03:28.243 --> 00:03:29.046
And so these are smaller groups.

00:03:29.046 --> 00:03:30.913
Let's call it around seven to 10 people, is that right?

00:03:31.534 --> 00:03:32.758
You can run them in person.

00:03:32.758 --> 00:03:36.834
I would say people tend to run between 10 and 15 people, sometimes up to 20.

00:03:36.834 --> 00:03:44.092
The groups I run myself are between four and six, because they're very intimate, they're very long running and smaller.

00:03:44.092 --> 00:03:45.626
Those intimate groups work together.

00:03:45.626 --> 00:03:56.963
Sadly, this does bring up something that there are a lot of things called masterminds that are simply a networking event with the word mastermind slapped on the front, and I think that's the problem.

00:03:56.963 --> 00:04:00.292
There isn't a definite brand that is a mastermind.

00:04:00.292 --> 00:04:07.274
So if you've been to something which was effectively a mixer over a weekend, yeah, I would say not a mastermind.

00:04:09.479 --> 00:04:11.282
So we're ready to be inspired.

00:04:11.883 --> 00:04:37.370
Tell us a story or two about the benefits of masterminds, either participating them or running them, that you've seen participating them or running them that you've seen, apart from the fact I've seen it in my own business, I am absolutely certain the reason my own business has grown quickly is because I spend all my time in masterminds hearing people give amazing advice to each other.

00:04:37.779 --> 00:04:45.809
So, partially because you are in a position where you are thinking about someone else's business as well as your own, we can be a lot more open about it.

00:04:45.809 --> 00:04:51.184
The other way, you can look at someone else's love life and think, oh, those people, they should not be together.

00:04:51.184 --> 00:04:55.081
But on the inside of the relationship you can't see that at all.

00:04:55.081 --> 00:05:01.343
But it's the same with your own marketing, with your own strategy, with your funnel build all of those things.

00:05:01.343 --> 00:05:04.891
You can't see inside the jar what the label says.

00:05:04.891 --> 00:05:13.446
So that feeling it's really helpful to have someone else point it out and because they have longevity, there is that feeling of cyclical stuff.

00:05:13.446 --> 00:05:21.951
Coaching doesn't tend to last that long, really realistically, and many people are in my masterminds for years at a time.

00:05:21.951 --> 00:05:31.413
I think my longest client has been with me for over a decade because it works and that feeling of a group holding a vision for you is incredibly powerful.

00:05:33.440 --> 00:05:36.567
And so what are some of the benefits?

00:05:36.567 --> 00:05:41.918
If someone wants to join a mastermind Is part of the benefit tell me if I have this right is part of the benefit.

00:05:41.918 --> 00:06:04.011
Because, as an entrepreneur or a founder, the benefit tell me if I have this right as part of the benefit because, as an entrepreneur or a founder, you might tell yourself a story in your head of I think this, I'm building this product, this product will do this for these people, and if you don't have other people to bounce it off of, you could just tell yourself a story and then really believe it and then be off track.

00:06:04.011 --> 00:06:16.201
Whereas if you have this personal advisor group or a mastermind and you can run it by, whether it's five to 15 people, and say what do you guys think?

00:06:16.201 --> 00:06:17.045
This is what I'm doing?

00:06:17.045 --> 00:06:25.389
People can give you feedback and advice and say that's good, but have you thought about this or what about this, or have you thought about it this way?

00:06:25.389 --> 00:06:28.415
Is that one of the big benefits of it?

00:06:29.156 --> 00:06:29.677
Absolutely.

00:06:29.677 --> 00:06:35.932
And also there is presumably somebody running the mastermind, so you will no doubt get some form of coaching from them as well.

00:06:35.932 --> 00:06:53.809
So, yes, there's a sort of validation, but there's also the opposite side of that, which is, if you're feeling a bit down, if you've had a tough day with clients, if you go to your mastermind, they're likely to point out all of the good things, all of the things that you're positive at, so they can scoop you up on a bad day, they can redirect you in a positive way.

00:06:53.809 --> 00:06:58.096
And what I find with my clients is often that it's subtle.

00:06:58.096 --> 00:07:02.708
Over time we start and we put in place all of those lovely foundations.

00:07:02.708 --> 00:07:16.435
One of my clients said to me fairly recently I don't know, I know it's the mastermind, I don't know exactly what you did, but it's as though the internet has backed the money truck up to my business and it won't stop now.

00:07:16.435 --> 00:07:19.161
And that's what a mastermind will do.

00:07:19.161 --> 00:07:24.867
It will allow you to course correct till you get really focused and you get the results you want.

00:07:26.651 --> 00:07:44.408
So I'm interested in that Is that because sometimes in the mastermind you can get direct feedback that might be a little bit more direct or harsh than just a friend would give you advice.

00:07:44.408 --> 00:07:50.567
And it might be from people who have a lot of experience in the areas and they're coaching you based on their experience in the mastermind.

00:07:50.567 --> 00:07:53.603
And it may also be because they're holding you accountable.

00:07:53.603 --> 00:07:58.742
You said you were going to do this two weeks ago and did you do it Right?

00:07:58.742 --> 00:08:02.331
Are those some of the dynamics of why it drives that sort of impact?

00:08:03.199 --> 00:08:03.665
Absolutely.

00:08:03.665 --> 00:08:14.387
And the other thing that is very helpful for us entrepreneurs is they will help tear you away from the giant shiny thing that halfway through the year distracts you from your original strategy.

00:08:14.387 --> 00:08:15.584
So they'll keep you on track.

00:08:15.584 --> 00:08:22.365
They'll give you feedback gently, but maybe is going to be quite harsh if it came from someone else.

00:08:22.365 --> 00:08:25.288
And, as you said, these people initially are not your friends.

00:08:25.288 --> 00:08:40.941
They are other business owners who, if it's a good group that has been carefully curated, they're at the same level as you, but they have different experiences, and that 360 vision about everything you're doing is incredibly helpful and it really is very hard to find that elsewhere.

00:08:40.941 --> 00:08:48.145
If you've got an accountability buddy or the guys down the chamber of commerce, you have to have a facade with those people.

00:08:48.145 --> 00:08:58.200
Maybe not so much with an accountability buddy that's only one person but this is a place where you could be truly yourself and it is so rare in business.

00:08:59.701 --> 00:09:29.587
So it seems to me that a lot of people would gather a personal advisory board very informally that they text or talk to on a regular basis and say, hey, you're my friend, you're a mentor, perhaps a coach, perhaps a colleague, perhaps someone they work with before they would have this informal group of people that they would get feedback when they're making decisions on things and they would want to run it by some people just to see if they're thinking about it the right way.

00:09:29.587 --> 00:09:44.806
But when you do it informally, there's some challenges to that because you're not really keeping track over a longer period of time of the advice you've gotten and you're not necessarily being held accountable and you're not necessarily being on track.

00:09:44.806 --> 00:09:48.721
Is that one of the main sort of pitfalls of just doing it informally, or are there other pitfalls?

00:09:50.254 --> 00:09:51.298
That is definitely one of them.

00:09:51.298 --> 00:09:56.986
The other one is that our friends tend to think like us or be very similar to us.

00:09:56.986 --> 00:10:17.283
Hopefully, in a well curated mastermind there will be people who are kind and generous and willing to give you advice, but their mindset and their experience is completely different from yours, and that feeling of having somebody point out the holes that have you weren't even aware there was an area, that was a blind spot, is so helpful.

00:10:17.283 --> 00:10:19.457
It's that getting that 360 feeling.

00:10:21.029 --> 00:10:29.024
Yeah, I think the tendency of people who are friends would be to just endorse your ideas, not poke holes in them.

00:10:29.024 --> 00:10:32.259
That might be the more typical sort of thing.

00:10:32.259 --> 00:10:34.554
You want to be supportive right, that's a natural feeling.

00:10:34.554 --> 00:10:35.846
I want to be supportive right, that's a natural feeling.

00:10:35.846 --> 00:10:39.503
I want to be supportive of my friends and some of them that I'm really close to.

00:10:39.503 --> 00:10:49.471
I might challenge them a little bit, but I more likely would want to be supportive and try to help them endorse their ideas and encourage them.

00:10:49.471 --> 00:10:58.019
Like you're saying, I think encouragement is important, but I think there's some benefits to having it in a more formal group with people like you said.

00:10:58.019 --> 00:11:01.264
The right, curated people can give you more direct feedback.

00:11:01.264 --> 00:11:04.860
They may have experiences more relevant, right.

00:11:06.049 --> 00:11:13.360
Absolutely and, to be clear, a mastermind is super supportive but they're there to exactly do the thing.

00:11:13.380 --> 00:11:21.861
That is hard to do for ourselves to really hold the mirror up and, as you say, with our friends, there is often that feeling of you have to keep parity.

00:11:21.861 --> 00:11:28.332
There is a feeling that maybe you've asked too many questions, maybe it's not an equal exchange In a mastermind.

00:11:28.332 --> 00:11:43.490
You're there because you're specifically there to give feedback and that formal setup it really does open the door to be okay, I'm in the spotlight, this is what I need and you can get feedback that is maybe stronger than you would normally get.

00:11:43.490 --> 00:11:48.471
Certainly, when I'm coaching masterminds, there is always a session in maybe a year-long program.

00:11:48.471 --> 00:11:52.721
There's a session where, very gently, I have to push people a lot harder.

00:11:52.721 --> 00:12:01.662
It's never the popular session, it's never one people particularly want, but that's what people are paying a coach or paying a mastermind leader for.

00:12:01.662 --> 00:12:09.633
You want that moment where, unlike your friends, they're going to very nicely slap you about a bit and say what are you doing?

00:12:09.633 --> 00:12:11.820
In a way that maybe your friends never will.

00:12:13.549 --> 00:12:20.195
So are masterminds for everybody, or are there certain roles and people and industries that they're better for?

00:12:21.138 --> 00:12:24.913
Well, there are a couple of industries who they can't share client information.

00:12:24.913 --> 00:12:27.785
Some medical patients can't really be in the same group.

00:12:27.785 --> 00:12:32.038
That's why we have support groups, and it's true for some legal situations.

00:12:32.038 --> 00:12:36.254
But if you are in that position and you're a lawyer, you can run them for other lawyers.

00:12:36.254 --> 00:12:38.259
You just can't run them for your clients.

00:12:38.259 --> 00:12:41.067
Apart from that, you need to like humans.

00:12:41.067 --> 00:12:58.163
I never used to require this as something, but if you don't like other humans, if you're not at least extrovert enough to be okay with five or six people in a group yeah, not for you, but assuming that you like other people and you're happy to share information, then yes, they suit most people.

00:12:58.163 --> 00:13:08.424
And if you help people, help decisions in your job, which most of us do, if that's part of what you do, then a mastermind is going to be a very natural extension of that.

00:13:09.772 --> 00:13:13.160
Is it helpful for people at different levels of their career?

00:13:13.160 --> 00:13:21.903
People at different levels of their career I think a lot of founders would be part of masterminds and CEOs, but is it also helpful for people who are junior, mid, senior level?

00:13:21.903 --> 00:13:24.456
Is there some level that it's most helpful for?

00:13:25.337 --> 00:13:26.480
It works for anyone.

00:13:26.480 --> 00:13:34.514
Obviously, you wouldn't want to be in a position where you've got a whole bunch of really senior founders with a brand new person, because both of them are going to be irked by that.

00:13:34.514 --> 00:13:41.634
The newbie is going to feel overly intimidated and the senior people are going to be peeved that they have to answer very simple questions.

00:13:41.634 --> 00:13:54.937
So as long as it's stratified so that you're with a group of your peers, they work for almost everyone, and I've worked within corporations helping them set up their masterminds as well at all levels so what's better?

00:13:55.597 --> 00:14:01.951
Is the in-person or the online mastermind groups better, or are they different?

00:14:01.951 --> 00:14:05.639
I'm curious what, since you said you've done both extensively?

00:14:06.301 --> 00:14:07.102
They're different.

00:14:07.102 --> 00:14:14.634
So the higher up you go with masterminds and there are masterminds that charge well into 200 grand a year, that kind of stuff.

00:14:14.634 --> 00:14:15.278
Obviously.

00:14:15.278 --> 00:14:24.264
For those people it's actually easier to get them in person once or twice a year than to try and get them on Zoom every two weeks.

00:14:24.264 --> 00:14:28.479
They do not have that kind of flexibility where they can carve out a weekend.

00:14:28.479 --> 00:14:29.902
In person.

00:14:29.902 --> 00:14:31.010
It's much more intense.

00:14:31.010 --> 00:14:32.674
There'll be slightly more people.

00:14:32.674 --> 00:14:35.841
There is more networking um online.

00:14:35.841 --> 00:14:37.604
I that's what I prefer.

00:14:37.604 --> 00:14:42.820
I was nomadic for all for a decade before the pandemic.

00:14:42.820 --> 00:14:49.179
In the before times I used to move around a lot and there my clients didn't care as long as I was in the little rectangle.

00:14:49.179 --> 00:14:50.731
So from my point of view it was great.

00:14:50.731 --> 00:14:56.711
From my client's point of view, they were getting feedback from all over the world without having to put shoes on.

00:14:56.711 --> 00:15:00.557
So for me I think it depends what you're aiming for.

00:15:02.442 --> 00:15:03.583
Does some people do a blend?

00:15:03.583 --> 00:15:04.511
Do some people do both?

00:15:05.975 --> 00:15:06.395
Absolutely.

00:15:06.395 --> 00:15:08.802
Some of the really big programs that I've run masterminds.

00:15:08.802 --> 00:15:17.538
As part of their program, they will have an in-person retreat and they will have a course, they'll have some one-to-one coaching and they'll have an ongoing mastermind together.

00:15:17.538 --> 00:15:25.504
So if you're building a big, fat, lovely course that has all sorts of bells and whistles, mastermind is an excellent add-on to that.

00:15:26.691 --> 00:15:29.919
So how do people find the right mastermind for them?

00:15:29.919 --> 00:15:37.551
Is there a directory or is there a certain place you go to find the right curated group that you were mentioning?

00:15:37.551 --> 00:15:38.253
How do people do that?

00:15:38.253 --> 00:15:38.875
I'm just curious.

00:15:39.517 --> 00:15:40.559
Sadly it's not that easy.

00:15:40.559 --> 00:15:43.995
I wish there was the big fat mastermindcom type place.

00:15:43.995 --> 00:16:06.577
But the big thing is to ask your friends, ask around, ask within your own circle and follow people that run masterminds there aren't many of us, but there are some and make sure that you have personal recommendations for some of their work and make sure they have some kind of training, because the reason that I train people in how to run masterminds is for a good few years.

00:16:06.577 --> 00:16:25.956
Before I offered the course in January and February, a lot of my friends and colleagues vague acquaintances would contact me and say I'm starting a mastermind, I've got people sold on it, I have no idea what I'm doing and nobody wants to be the person who's paid for someone to run something.

00:16:25.956 --> 00:16:30.552
And they are frantically calling their friends saying I don't know what I'm doing.

00:16:30.552 --> 00:16:31.293
Can you help me?

00:16:31.293 --> 00:16:39.437
So make sure they've got some kind of experience, some kind of training, and that somebody has vouched for them in some manner.

00:16:39.437 --> 00:16:40.441
Super important.

00:16:42.711 --> 00:16:54.349
And when people are looking to join a mastermind, what are the questions that they should be thinking through to know is this mastermind the right one for me?

00:16:54.349 --> 00:16:57.677
If there was two or three questions that they should be thinking about, what would those be?

00:16:58.259 --> 00:17:02.898
The first one is have you run masterminds before Like that is my number one question.

00:17:02.898 --> 00:17:04.336
Is this the very first time you've done this?

00:17:04.336 --> 00:17:09.778
And if it is, I would need a lot more information about it, because it's a different skill.

00:17:09.778 --> 00:17:10.981
Have you done this before?

00:17:10.981 --> 00:17:13.673
Can I speak to some people that have done it before?

00:17:13.673 --> 00:17:19.396
How many, what percentage of people continue from one section to the next?

00:17:19.396 --> 00:17:23.012
So if it's a year long mastermind, how many people roll through to the next year?

00:17:23.012 --> 00:17:29.594
Because if it's like 1%, that would imply that they're not getting enough value to do it again.

00:17:29.594 --> 00:17:34.512
So you want a certain retention of clients like a high retention of clients, ideally.

00:17:34.512 --> 00:17:50.354
And then, as with all coaches, I think you want to listen to a lot of their social media, listen to their podcasts and their lives and see if you actually like them, because if they annoy you in a four minute video, they are really going to annoy you in a two hour mastermind.

00:17:51.255 --> 00:17:58.258
So some masterminds are free but others, like, have costs, and you said some of them go up to $200,000.

00:17:58.258 --> 00:18:00.914
How do people think about what they should pay to be a part of a mastermind?

00:18:01.535 --> 00:18:05.657
To be fair, I actually don't know many people who are paying the high end stuff.

00:18:05.657 --> 00:18:15.503
Most masterminds that I think are good because if free masterminds you can run your own and they can be fantastic, but they tend to fizzle out, as you were talking about with your friends that.

00:18:15.503 --> 00:18:22.086
I've noticed that within my clients and colleagues that will just run a free one often only last three or four months.

00:18:22.086 --> 00:18:34.840
So by paying you've got longevity, you've got coaching, you've got support around it and those programs seem to run for a year long program and a more senior level is somewhere between 10 grand and 15, 20.

00:18:34.840 --> 00:18:43.686
Obviously, your mileage will vary and what you want is something that isn't an outrageous stretch for your business and whatever the results are.

00:18:43.686 --> 00:18:54.707
We're talking about business masterminds but you can have masterminds for anything whatever that you want to pool that information that as long as the net gain from the mastermind.

00:18:54.827 --> 00:19:01.227
So in mine I'm assuming that people will grow their business by at least 60 to 80 grand, say, minimum.

00:19:01.227 --> 00:19:07.237
So a 10 grand investment or a 20 grand investment for that is a perfectly reasonable thing to put your money down.

00:19:07.237 --> 00:19:10.138
They're the sort of calculations you want to be looking at.

00:19:10.138 --> 00:19:16.923
Is this the amount I'm paying for the mastermind Is the outcome that I am fairly likely to get.

00:19:16.923 --> 00:19:19.226
Is that proportional?

00:19:21.186 --> 00:19:33.977
I think that's a great formula if you think about how much you would invest in being part of it and can you get somewhere between five to 10x that value back, like that would be great.

00:19:33.977 --> 00:19:35.058
I think, investment for a lot of businesses.

00:19:35.058 --> 00:19:40.048
So what sort of impact have you seen when people take the plunge and they do this and they invest the time?

00:19:40.048 --> 00:19:45.876
Have you seen?

00:19:45.897 --> 00:19:47.249
the people get that sort of success as a result of the masterminds.

00:19:47.249 --> 00:20:00.902
Absolutely I'm not going to be one of those people that says, oh yeah, people have 10x their business during the time, but I've certainly seen people double or triple what they charge, and some of my people that have been with me for years they're there because they get results.

00:20:00.902 --> 00:20:04.478
They are launching new programs, they are getting new clients.

00:20:04.478 --> 00:20:07.306
They are doubling at least doubling their income.

00:20:07.306 --> 00:20:08.862
Actually, a lot of people double their income.

00:20:08.862 --> 00:20:10.582
It's not in the first year, though.

00:20:10.582 --> 00:20:13.683
In the first year we put all of the foundations in place.

00:20:13.683 --> 00:20:22.086
Results the results come the year after when you build on those foundations, and I think that's the concern for me when people are looking at masterminds.

00:20:22.086 --> 00:20:25.826
If they're promising you the earth tomorrow, they're lying.

00:20:25.826 --> 00:20:27.817
It's not going to happen.

00:20:27.817 --> 00:20:28.258
These things.

00:20:28.258 --> 00:20:29.981
Take a while yourself in your own business.

00:20:29.981 --> 00:20:32.048
We build up to this stuff.

00:20:32.815 --> 00:20:33.316
Absolutely.

00:20:33.316 --> 00:20:46.309
So I'm going to link to your website in the show notes because I think you have a lot of great resources there that I've checked out about masterminds from being a part of masterminds to actually how to run a mastermind.

00:20:46.309 --> 00:20:50.622
So I think people should go check out all of those resources.

00:20:50.622 --> 00:21:05.203
But before I let you off the hook, if you met somebody like me and they asked you, can you just front me one of your favorite secrets about the magic of masterminds, what would you say?

00:21:07.644 --> 00:21:09.392
your favorite secrets about the magic of masterminds.

00:21:09.392 --> 00:21:10.094
What would you say?

00:21:10.094 --> 00:21:12.858
Almost everyone can benefit from running a mastermind.

00:21:12.858 --> 00:21:15.308
You need a little bit of training and, just like running a webinar, you just need to know what to do.

00:21:15.308 --> 00:21:15.871
But they are.

00:21:15.871 --> 00:21:21.484
If you add them to your business, they're great to join, but to run one, they're amazing.

00:21:21.484 --> 00:21:31.243
There's no homework, your clients love them and they are let's whisper it lucrative, very lucrative, and they are super fun.

00:21:31.243 --> 00:21:37.971
And that is the secret that, because so many are badly run, it's hidden how great they are.

00:21:38.575 --> 00:21:39.196
Why is that?

00:21:39.196 --> 00:21:41.664
Why are they so lucrative and so fun?

00:21:47.315 --> 00:21:47.615
so fun to write.

00:21:47.615 --> 00:21:49.403
As said, my masterminds are two hours as long as I am dressed and facing the camera.

00:21:49.403 --> 00:21:49.605
That's it.

00:21:49.605 --> 00:21:49.925
That's my prep.

00:21:49.925 --> 00:21:53.420
I don't know the questions that people are going to be asking me, so I can't prep.

00:21:53.420 --> 00:21:56.630
I have an amazing group that I have carefully curated.

00:21:56.630 --> 00:22:10.222
They give excellent advice so even if, for some freakish reason, I couldn't answer the question that was asked, the other people are going to give great answers and I know that because I have carefully curated them.

00:22:10.222 --> 00:22:11.066
So that is good.

00:22:11.066 --> 00:22:14.184
At the end of the call, they all get on with their goals.

00:22:14.595 --> 00:22:23.968
I go about my day filled full of their good thoughts and basically my job is to hang out with brilliant people discussing how to grow their business.

00:22:23.968 --> 00:22:29.545
It's just the best thing, because I'm never short of ideas and things to test and things to try.

00:22:29.545 --> 00:22:30.789
So that's lovely.

00:22:30.789 --> 00:22:47.204
And each mastermind is like a little Petri dish that if I want to ask a quick question or test a line of copy or would you mind answering this survey, they're there and they're keen and they're paying attention and they grow together like this lovely community.

00:22:47.204 --> 00:22:49.682
It's just as you can tell I love them.

00:22:51.675 --> 00:22:54.726
I can see why that sounds like a lot of fun for sure.

00:22:54.726 --> 00:22:56.819
Any final thoughts before we wrap up.

00:22:56.819 --> 00:22:58.726
Anything, I didn't ask that you wanted to share.

00:22:59.736 --> 00:23:06.328
Just, masterminds are great, and the problem is for me in my industry is that most people have never heard of masterminds.

00:23:06.328 --> 00:23:12.847
The few people who've heard of masterminds have either been in a terrible one or had a friend who was in a terrible one.

00:23:12.847 --> 00:23:16.826
I'm here to tell you that there are great masterminds out there.

00:23:16.826 --> 00:23:20.201
You've just got to look for them and they are so worth it.

00:23:21.494 --> 00:23:22.718
And you can live the dream.

00:23:22.718 --> 00:23:23.421
I love it.

00:23:23.421 --> 00:23:25.425
All right.

00:23:25.425 --> 00:23:27.261
Thank you so much for being with us.

00:23:27.261 --> 00:23:38.289
Liz, I'm going to link to Rethink Central in the show notes so people can get there easily, connect with you and learn more about the wonderful world of masterminds.

00:23:38.289 --> 00:23:39.971
Thanks so much for being with us today.