May 4, 2024

Celebrating the First 100 Episodes - and the Next 1,000 Episodes!

Celebrating the First 100 Episodes - and the Next 1,000 Episodes!
Apple Podcasts podcast player icon Spotify podcast player icon Castro podcast player icon RSS Feed podcast player icon
Apple Podcasts podcast player icon Spotify podcast player icon Castro podcast player icon RSS Feed podcast player icon
Season 1

Episode 100!
In the 100th episode of the Remarkable Marketing Podcast, Eric reflects on the challenges marketers face, being expected to excel in all areas of marketing. The host reveals plans for the next three years, aiming to interview 1,000 marketing experts and leaders to share their best marketing experiences and learnings. With a focus on celebrating top marketing achievements and providing inspiration across all marketing topics, the host intends to raise the podcast's quality. Future episodes will feature a mix of guest insights and the host's own experiences, including quick shot episodes and an expanded YouTube channel. The goal is to continue supporting marketers in their quest to achieve remarkable success.

Visit the Remarkable Marketing Podcast website to see all our episodes.

Visit the Remarkable Marketing Podcast on YouTube


00:00 Celebrating 100 Episodes and Looking Forward

00:20 The Challenges of Marketing

00:57 The Vision for the Next 1000 Episodes

01:36 Celebrating Remarkable Marketing

02:45 The Life of a Marketer: Expectations vs. Reality

03:41 Inspiring Future Marketers

04:33 Improvements and Innovations for the Podcast

05:37 Join the Remarkable Marketing Journey


Transcript
WEBVTT

00:00:00.059 --> 00:00:01.207
All right, all right, all right.

00:00:01.207 --> 00:00:07.854
We have reached episode 100 of the Remarkable Marketing Podcast.

00:00:07.854 --> 00:00:19.053
Let's celebrate remarkable marketing success together and discuss in today's episode the next 1,000 episodes.

00:00:19.053 --> 00:00:27.614
First, let's talk about why marketing is absolutely the hardest job of all jobs.

00:00:27.614 --> 00:00:45.091
It's because business leaders expect marketers to know absolutely everything about marketing and to be an all-star in every area of marketing, and if you don't know it all, then you're not considered to be good at your job.

00:00:45.091 --> 00:01:04.492
This is a true story and the fact of the matter is it is one of the reasons I created this podcast, because the bar is so high for marketers, and in today's brief episode, I wanted to lay out my plan for the next thousand episodes of the podcast.

00:01:04.492 --> 00:01:24.834
I plan to interview 1,000 more marketing experts and leaders over the next three years and ask them about the best marketing they've ever done and what they learned from it.

00:01:24.834 --> 00:01:35.561
I'm going to share with you why we need a thousand more episodes and how we intend to raise the bar and produce every episode with a quality that is helpful to marketers who aspire to be remarkable.

00:01:36.942 --> 00:01:49.216
First, we should continue to celebrate the best marketing that marketers do, because 99% of the marketing out there is just really bad, truly awful.

00:01:49.216 --> 00:02:00.094
So let's celebrate the truly remarkable, unforgettable, memorable marketing that people do execute on.

00:02:00.094 --> 00:02:06.612
There are over 1 million marketing professionals in the United States alone.

00:02:06.612 --> 00:02:26.592
I am not interested in interviewing all 1 million marketers, but rather just a fraction of the top 1% that have done truly remarkable and epic things, and the top 1% of marketers have some really awesome stories to tell.

00:02:26.592 --> 00:02:38.353
I want us all to hear about what they've learned in doing this remarkable marketing and their advice to other marketers who aspire to be remarkable.

00:02:38.353 --> 00:02:40.963
I am not in this for the volume.

00:02:40.963 --> 00:02:44.733
I'm in it to celebrate the top performers in marketing.

00:02:44.733 --> 00:02:47.281
This for the volume.

00:02:47.281 --> 00:02:48.623
I'm in it to celebrate the top performers in marketing.

00:02:48.623 --> 00:02:55.381
Having been a marketer for over 25 years, I have lived what it's like when people expect you to be a master of everything in marketing.

00:02:56.342 --> 00:03:02.890
The CEO comes down the hall and asks when am I going to be featured on the cover of Forbes magazine?

00:03:02.890 --> 00:03:04.733
Are you on top of the PR?

00:03:04.733 --> 00:03:11.889
Then the VP of sales pops in to ask when more and better leads will arrive.

00:03:11.889 --> 00:03:26.276
Just a few minutes later, the CFO sends an email reminder that he needs a complete audit of all of the marketing spend, and then someone comes by to let me know.

00:03:26.276 --> 00:03:35.192
They searched on a phrase in Google and our company did not show up as the number one result, and they want to know what can I do about it?

00:03:35.192 --> 00:03:39.780
And this goes on and on all day, every day.

00:03:41.122 --> 00:03:52.532
My idea on how to help is to share inspiration across all topics in marketing so that curious marketers can continuously learn all the tricks of the trade.

00:03:52.532 --> 00:03:58.715
There will also be volume in the number of episodes, because marketing is a very broad practice.

00:03:58.715 --> 00:04:19.880
With more than 200 topics that I've outlined, it's really hard to do just one definitive episode on each of those 200 topics, because people think about each of these marketing topics in very different and creative ways that will surprise and sometimes amaze you.

00:04:19.880 --> 00:04:31.552
If you know someone who should tell their story on the podcast, reach out to me on LinkedIn or let me know on the remarkablemarketingio website.

00:04:31.552 --> 00:04:41.321
And, reflecting on the last 100 episodes, I've come up with just a few ways to improve the podcast based on some of the feedback I've gotten.

00:04:42.810 --> 00:04:47.057
First, I'm going to add some quick shot episodes.

00:04:47.057 --> 00:04:58.173
These five to seven minute long episodes won't have a guest, but I will share some of my own insights based on my own experiences and research.

00:04:58.173 --> 00:05:11.805
Second, we're building out the YouTube channel for the podcast, because over a hundred million people watch video versions of podcasts on YouTube every month.

00:05:11.805 --> 00:05:16.442
It is the number one way that podcasts are consumed.

00:05:16.442 --> 00:05:25.404
So we are going to continue the audio version of the podcast, but there will also be video episodes on YouTube.

00:05:25.404 --> 00:05:31.831
Episodes on YouTube.

00:05:31.831 --> 00:05:36.721
Third, we're going to work even harder to get the best stories of truly remarkable and inspiring marketing.

00:05:36.721 --> 00:05:42.456
So I'm going on this journey to interview a thousand of the best marketers out there.

00:05:42.456 --> 00:05:44.942
I encourage you to come on this journey with me.

00:05:44.942 --> 00:05:50.002
Be curious, let's celebrate success and marketing together.

00:05:50.002 --> 00:05:58.509
I'm going to end episodes by saying this Marketing is almost never easy, but it should always be fun.