Viral Marketing Episodes

How can you make a B2B brand go viral on social media? In today's episode we discuss how Mallory transformed her company's social media presence using humor and relatability, driving engagement from millions of people and growth. Ever wondered how to foster a culture of innovation within your team? Mallory offers invaluable insights on the importance of having structured, documented processes for content creation, particularly in podcast production. Learn about the tools she uses, like Asana an...

Send us a Text Message. This episode will change the way you think about brand reputation in modern marketing. Estimates are that 90% of buyer activity is happening before buyers even talk to a sales person. What do marketers need to do to win in the modern buyer journey? In this episode, Eric interviews Larisa Summers, a seasoned Chief Marketing Officer with over 20 years of experience in various industries, mainly focusing on technology and SaaS businesses. Larissa shares insights into her j...

In today's episode we discuss how marketers are winning by scaling podcasting and YouTube as two of the hottest channels in marketing. In this episode, Anika, a brand strategist, professor, podcaster, and former PR agency professional, shares her multifaceted career journey, highlighting her pivot to podcasting and teaching at USC Annenberg. She recounts a successful viral YouTube marketing campaign for a young singer-songwriter, showcasing the impact of grassroots PR efforts and the power of au...