Sales & Marketing Alignment Episodes

Send us a Text Message. Today's episode discusses strategies for sales and marketing teamwork to drive better ROI for events, account based marketing programs. In this episode, Leslie Venetz, founder of a sales-led go-to-mar...

In this episode our guest shares a story about how she helped a large tech company exceed their growth goals by getting the sales and marketing teams aligned on the story they were telling prospects. Stacey Danheiser, a forme...

In this episode, the VP of Sales for a publicly traded company that has been in business for over 100 years years discusses the execution of their epic customer appreciation events. Curt shares how DXP's Houston event evolved...