Product Management Episodes
How to Achieve Customer-Led Growth, Forget the Funnel and do Better P…
How do you turn product marketing into a powerhouse for growth and efficiency? Join us as Georgiana Laudi, co-founder of a boutique consultancy specializing in B2B SaaS growth, unveils her secrets to crafting compelling produ...
Simply Put: Why Clear Messages Win – and How to Design Them
Send us a Text Message. Today's episode will make you think differently about the power of simplicity in messaging and how to achieve it. In this episode, Eric interviews Ben Guttmann, an accomplished author, marketer, messag...
Why do the Majority of New Products Fail? How to Avoid a Product Lau…
Send us a Text Message. How can product marketers make sure that they are successful in launching a new product? In this episode, our guest Narek, CEO and co-founder of Prelaunch.com, shares insights into how his company assi...
Clever Ways to Craft Unforgettable Brand Names
Unlock the secrets behind creating memorable brand names as we sit down with the Alexandra, a top expert in the world of branding and naming. From the hearty appeal of Wendy's Baconator to the audacious Handjob nail salon, A...
Winning Product Marketing Strategies for Amazon, HSN, TikTok, and Sho…
Learn product marketing secrets of how Craig created over 400 products and did $50 Million in sales.
A Product Marketing Executive at Apple Drives $600 Million More in Sa…
Prepare for a thrilling expedition into the heart of product marketing with David Fradin, a product marketer behind some of the tech industry's most iconic product launches. With a legacy that includes shaping the future at b...