PR Episodes
Driving Growth and Saving Lives with Press Releases - The Power of PR…
Discover the fascinating journey of Mickie Kennedy, the visionary behind eReleases, as we explore the evolution of PR and media relations over the past 25 years. Mickie shares his experience in creating an affordable national...
Every Business Leader Believes They have Credibility but 98% of Leade…
Send us a Text Message. If executives don't have credibility then no one believes anything they say. In today's episode we tackle the topic of mastering credibility. Credibility is a critical part of a professional brand. ...
What's the Best Strategy to Launch a Best Selling Book? Mastering Bo…
Over 3 million non-fiction books are published every year. How do authors come up with the right launch strategy and successfully market their book? In this episode of the podcast, Eric interviews Paul Edwards, the co-founde...
How do You Get Hundreds of PR Placements? Is PR the Right Way to Sca…
How can you get 300 PR placements including spots in national media? In this episode, Heather, founder of Publicity for Good and a seasoned publicist with over 12 years of experience, shares her journey and passion for public...
The Rolling Thunder PR Strategy That Got a Company the Feature Story …
In this episode, Lauren Cockerell, president and founder of a PR and marketing agency in Texas, shares her journey in the industry for over two decades. She discusses the inception of her agency in 2017, her podcast 'The Impa...
Modern PR - Combining PR, Influencers, Event Marketing, Podcasting an…
In this episode, our guest Jordanne, who has over 15 years of experience in PR and runs her own agency, Julep Publicity, shares her journey in the field. She details her work with brands that aim to make an impact, …
How to Become a Best Selling Author and Have Positive Impact on an Un…
In this episode, bestselling author Mike Capuzzi, who has penned over 20 books, shares his journey from an engineer to a marketing expert and eventually to an author. Mike discusses his transition from technical roles to embr...
Creative Marketing in Government Contracting
In this episode, Alex Love, VP of Marketing at RIVA Solutions, shares an inspiring marketing story. After winning a major government contract (BOSS), and facing an 18-month delay due to litigation, Love's team had to quickly ...
The Power of Brand Storytelling in Driving Awareness and Taking Large…
In this episode, Samantha Carroll, CEO of Once Upon a Brand, shares insights on strategic communications with healthcare, education, and tech industries. She discusses a notable project with a $100M nonprofit hospital, highli...
Marketing Magic: The Intersection of SEO, Content Marketing, and PR
Find out how to get to new customers when they are in "buying mode" by using the combination of content marketing, SEO and PR.