Ghost Writing Episodes

Over 3 million non-fiction books are published every year. How do authors come up with the right launch strategy and successfully market their book? In this episode of the podcast, Eric interviews Paul Edwards, the co-founder and CEO of Emissary Publishing, a boutique independent publisher focused on helping founders, executives, and entrepreneurs share their stories. Paul discusses the importance of integrating marketing strategies with literary talent to meet authors' expectations and identif...

Step inside the fascinating world of ghostwriting with Joshua Licek, a literary virtuoso who has written over 80 books, including some that have soared to the heights of bestseller lists and snagged prestigious awards. In our discussion, Joshua unveils the art of transforming behind-the-scenes experts into celebrated names, all through the alchemy of his ghostwriting prowess. It's not just about stringing eloquent words together; it's about sculpting a lasting legacy for the unsung heroes of kno...