Content Marketing Episodes
Is B2B Sales & Marketing Broken? Reimagining B2B Success with Modern…
Today we discuss how the traditional B2B sales and marketing approach is becoming obsolete as we chat with author Ray Hartjen. This episode guarantees a wealth of insights into the ever-evolving world of B2B sales and marketi...
Marketing Changes in the Creator Economy and AI Innovations in Produc…
Exploring the Creator Economy Shift and the Rise of Descript with Andrew Mason In this episode, we delve into the significant shift towards the creator economy, discussing how over 200 million creators are reshaping marketing...
Inside the Process of Going Viral in B2B - Balancing Creativity, Expe…
How can you make a B2B brand go viral on social media? In today's episode we discuss how Mallory transformed her company's social media presence using humor and relatability, driving engagement from millions of people and gr...
How Influencers Drive Success with Live Streaming on Amazon, YouTube,…
How does being in the military prepare you to be a great marketer? In today's episode we discuss using military precision to drive digital marketing success. Our guest is Jim Fuhs, a retired Marine Corps Lieutenant Colonel...
AI Strategies to Create High Quality Content and Take Your Content Ma…
What if you could revolutionize your content marketing strategy using the power of AI? Our latest episode features a captivating discussion with Nathan, the head of content marketing at Copy.ai, who brings a wealth of experie...
When AI Meets the Content Beast, Developing a Blueprint for Integrati…
Join us as content marketing expert Geoffrey Klein shares his fascinating journey, from collaborating with the legendary Seth Godin to giving a Tedx talk on storytelling and getting certified in AI at MIT. Geoffrey unveils ...
What's the Best Strategy to Launch a Best Selling Book? Mastering Bo…
Over 3 million non-fiction books are published every year. How do authors come up with the right launch strategy and successfully market their book? In this episode of the podcast, Eric interviews Paul Edwards, the co-founde...
How Do You Scale Content Campaigns to $1 Million a Month? What's You…
In this episode, Hemant Varshney, the CEO of Digicom, shares his journey from building a website for his father to becoming a prominent figure in digital marketing. With over 16 years of experience, including roles at America...
A "Set it and Forget it" Social Content Strategy That Works and a Gro…
In this episode, we interview Ruthie, the founder of a marketing agency called The Consistency Corner. Ruthie shares her journey from helping a retail brand skyrocket from $20 million to over $100 million dollars in revenue,...
How Adapting to the Realities of the Evolving B2B Buyer's Journey Dro…
In this episode, Chuck Moxley, a seasoned Chief Marketing Officer with over 25 years of experience, discusses his journey from agency side to B2B SaaS companies. He shares insights on shifting marketing dynamics (and the evol...
Crafting Content that Converts: Unveiling the Secrets to a Winning Co…
In this episode, the CEO and founder of entail.ai joins the conversation to share his insights on the evolution of content marketing, the significance of organic channels over paid advertising, and how he drives substantial g...
Standing Out in a Sea of Content: The Power of Framework Thinking
This episode discusses strategies for making content stand out amid the massive amount of B2B content being generated. It emphasizes avoiding boring content, getting rid of buzzwords, and being direct. The conversation introd...
How to Overcome Obstacles and Achieve Massive Content Marketing Succe…
This episode features an inspiring conversation with Stacey, a bestselling author with over 20 books, speaker, and podcaster who was named one of the top 10 entrepreneurs in 2023 by Apple News. Stacey shares her remarkable jo...
A Content Capitalist Shares a Story that Will Make You Rethink Your A…
In this episode, Eric interviews Michael Becker, a seasoned marketer with over a decade of experience, who shares insights from his new book, 'The Content Capitalist.' Becker talks about his time at Emarsys, detailing how he ...
Standing Out in a World of Generative AI
The Power of Human Voice in a World of AI: Interview with Bethany Schaefer In this episode, Eric interviews Bethany Shaffer, a content marketer from one of the leading agencies in the world, verbatim. Bethany shares her uniqu...