Category Leading Brand Episodes
Dec. 18, 2024
Building an Unforgettable Personal Brand Worth Millions That Drives C…
Today we talk about personal branding and digital marketing with our remarkable guest, Neal Schaffer, a fractional Chief Marketing Officer, author of 6 books, keynote speaker, and educator. Neal is an influencer with an amaz...
Dec. 11, 2024
Mastering Brand Storytelling to Influence Sales: From Mad Men to Mode…
Today we explore creating compelling brand stories with the visionary founder of Lore. Discover how Tim's journey from leading branding across products at the iconic Kohler company and establishing his own firm Lore has posi...
Aug. 15, 2024
How to Create a Category-Leading Brand
Unlock the secrets to transforming a struggling business into a category-leading brand with our special guest, Jason Shafton, head of the growth consultancy Winston-Francois. Jason takes us through his impressive journey of r...