Business Episodes
Building an Unforgettable Personal Brand Worth Millions That Drives C…
Today we talk about personal branding and digital marketing with our remarkable guest, Neal Schaffer, a fractional Chief Marketing Officer, author of 6 books, keynote speaker, and educator. Neal is an influencer with an amaz...
Is B2B Sales & Marketing Broken? Reimagining B2B Success with Modern…
Today we discuss how the traditional B2B sales and marketing approach is becoming obsolete as we chat with author Ray Hartjen. This episode guarantees a wealth of insights into the ever-evolving world of B2B sales and marketi...
LinkedIn Advertising Secrets: How to Achieve 5X the Success at Half t…
Today we talk with AJ Wilcox who has been the largest advertiser on LinkedIn over the years and has expertly managed over $150 million in LinkedIn advertising campaigns. We discuss what to do to be successful advertising on ...
From Zero to Growth: Go-to-Market Strategies that Help Startups Scale
Today we discuss GTM strategies to scale with Garrett Jestice, a fractional CMO for early-stage companies. We discuss what works for early stage companies in terms of channels, messaging, and positioning. We cover some great ...
How Brands are Winning with Influencer Marketing and Creator Collabor…
Today we discuss if it makes sense for brands to invest in influencer marketing and creator collaborations with Gabe Gordon, co-founder of Reach Agency. Gabe shares how his journey from the prestigious William Morris Agency ...
Taking Customer Relationships to the Next Level with AI and the Perce…
Today we discuss how to supercharge your performance with Shira Abel, whose 20-plus years of experience in sales, marketing and behavioral science. Shira shares her marketing success stories advising startups and introduces ...
Using Creative Restriction to Drive Success in Storytelling
Unlock the secret to storytelling success in marketing with insights from Heather Parady, a creative entrepreneur and seasoned content strategist. Heather opens up about her own struggles with content traction and reveals how...
The Art of Social Media for Business and a Blueprint for Social Succe…
Peg Fitzpatrick is today's guest and she discusses what she has learned being a social media guru and influencer for 10+ years. Peg has written a new book on Social Media Marketing for Small Businesses . Peg shares some grea...
Unlocking Email Marketing Success in 2024
In this episode, we explore email marketing strategies for 2024 with digital marketing expert Cat Valverde, founder of Profesh. Discover how to generate significant revenue through email marketing without additional advertisi...
How to Influence Buyer Behavior Without Feeling Gross and Get 300% Be…
Discover the power of empathy in marketing with our guest Chris Gray, a behavioral psychologist specializing in marketing known as the Buycologist. With over 30 years of experience in sales and marketing, Chris shares persona...
Victory Vibes: Winning Strategies for Sweepstakes
Learn the secrets to running and winning sweepstakes! Business leaders can transform sweepstakes into a powerful marketing tool with our special guest, Carolyn Wilman, a marketer and sweepstakes expert. Carolyn shares her f...
Why Does Your Marketing Suck? And Why Are You Wasting so Much Money o…
Why Your Marketing Strategy Is Failing and Costing You Money This episode explores common reasons behind ineffective marketing strategies and highlights why businesses often waste money on marketing efforts. The discussion ai...
Inside the Process of Going Viral in B2B - Balancing Creativity, Expe…
How can you make a B2B brand go viral on social media? In today's episode we discuss how Mallory transformed her company's social media presence using humor and relatability, driving engagement from millions of people and gr...
How Founders Can Leverage Personal Branding to Scale Their Company to…
Discover how Brian Smith, the visionary founder of Strategy Ladders, turned the adversity of losing all his clients during the COVID-19 pandemic into a golden opportunity. By harnessing the power of his personal brand, Brian ...
How Great Leaders Consistently Captivate, Entertain and Inspire Audie…
Today we discuss how leaders become a captivating speaker that can entertain and inspire audiences. Our guest Peter George is an author of a book on this subject and a public speaking coach. Ever wondered how a speaker can ...