Branding Episodes
Building an Unforgettable Personal Brand Worth Millions That Drives C…
Today we talk about personal branding and digital marketing with our remarkable guest, Neal Schaffer, a fractional Chief Marketing Officer, author of 6 books, keynote speaker, and educator. Neal is an influencer with an amaz...
Mastering Brand Storytelling to Influence Sales: From Mad Men to Mode…
Today we explore creating compelling brand stories with the visionary founder of Lore. Discover how Tim's journey from leading branding across products at the iconic Kohler company and establishing his own firm Lore has posi...
Does Outdoor Advertising on Billboards, Blimps and Cars Work?
Unlock the secrets of outdoor advertising with our latest episode featuring industry expert Charlie Riley. Discover how to harness the full spectrum of out-of-home (OOH) advertising, from classic billboards to avant-garde gu...
How to Create a Category-Leading Brand
Unlock the secrets to transforming a struggling business into a category-leading brand with our special guest, Jason Shafton, head of the growth consultancy Winston-Francois. Jason takes us through his impressive journey of r...
It's the Golden Era of Brand Storytelling in Marketing from Super Bow…
Send us a Text Message. It's the Golden Era of Storytelling in Marketing from Super Bowl Ads to Social Media How can marketers take advantage of the unique time we are living in where great storytelling in marketing can be …
How Business Leaders Win by Approaching Marketing as an Investment
Send us a Text Message. How do business owners and marketers avoid wasting money on marketing? In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results. Eri...
What Does it Take to Create a Visionary Brand?
In this episode, Eric interviews Bryan Smeltzer, a brand strategist, author, and podcaster, and the current president of LiquidMind, a global brand strategy firm. Bryan shares his journey from working in executive roles with ...
Stories That Prove Podcasting and YouTube are Emerging as the Best Ch…
In today's episode we discuss how marketers are winning by scaling podcasting and YouTube as two of the hottest channels in marketing. In this episode, Anika, a brand strategist, professor, podcaster, and former PR agency pro...
How to Create Emotional Branding Campaigns that Win Millions of New C…
How do you create successful brand campaigns that win millions of customer In this episode, marketing expert Reid shares his journey from an advertising copywriter to an executive creative director, working with renowned bran...
How Do You Take a Swing at Fun and Creative Things in Marketing? The…
In this episode, the guest, Mike Brevik, Chief Barketing Officer at Cyberdogz, shares the unique story behind the branding of Cyberdogz, a company that started over beer and pizza, driven by a desire to stand out in the marke...
How to Find Your Audience and Get Booked 600 Times as a Speaker
This episode discusses strategies for getting professional speaking gigs, emphasizing creative ways to get booked as a speaker. Leisa Reid shares how she booked 600+ speaking gigs and how she helps entrepreneurs become speak...
Clever Ways to Craft Unforgettable Brand Names
Unlock the secrets behind creating memorable brand names as we sit down with the Alexandra, a top expert in the world of branding and naming. From the hearty appeal of Wendy's Baconator to the audacious Handjob nail salon, A...
The Entrepreneurial 100 Mile Race: A Story about B2B Marketing Succes…
How to Win at Scaling Businesses and Personal Growth In this episode, Maria, a 4X founder and Chief Marketing Officer, joins from the jungle in Costa Rica to share her remarkable journey of professional and personal growth. F...
How Marketers and Entrepreneurs Can Love What They Do, Be Passionate,…
In this episode, Beverly Cornell, an author, podcaster, and marketing expert, discusses her journey from being a marketing VP to becoming an accidental entrepreneur running her own agency. She shares insights into her approac...
How do you to Get Millions More From Existing Customers? And Secret…
In this episode, Kendra Corman shares her extensive experience in marketing, podcasting, and AI. She recounts her journey from corporate roles at Jeep and Chrysler to founding her own full-service agency, H2H Consulting, and ...