AI Strategies to Create High Quality Content and Take Your Content Marketing to the Next Level

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Welcome to today's episode.

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Today, we are talking about content marketing and AI two of our favorite topics and we have a great guest today, nathan.

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He is the head of content marketing for Copyai.

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Welcome to the show, hey thank you so much for having me Really appreciate it.

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Glad to have you here.

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So why don't we start by you taking a minute or two just to share a little bit of context about who you are, what you've done and what you're doing?

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extra money for our 130 square foot apartment.

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So blogging was a natural thing.

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I was a writer, a master's in communications.

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I was really fascinated by persuasion and psychology and stuff.

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So it just took me down the rabbit hole of content marketing as I got in through that first taste of blogging.

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And then I got an in-house role in 2018 where I just took a deep dive into SEO, started seeing rankings, understood how that worked, went from a startup with no money to another startup that was doing better but wasn't funded.

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So they were like really mature and financially good, but they didn't have the pressures of VC.

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And then I went to an agency that was doing all B2B VC backed companies that were outsourcing their content.

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So I got the agency world behind me and that was very eye-opening how companies approach their budgets differently depending on where the funding is coming from.

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And then I, after a bit of freelancing, headed over to Copyai, where I am now head of content strategy and I think I'm having more fun professionally than I've ever had in my life.

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Fun is an important part of the compensation package.

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I always say I think so, and I don't think people treat that seriously enough.

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But I'm with you.

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So we're ready to be inspired.

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Why don't you tell us a story about some of the best marketing that you've done, that you're the most proud of?

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I am genuinely most proud of the marketing that I'm doing right now at Copyai, the reason being I'm taking a lot of pride in figuring out not just how to use AI to make content, but how to use AI responsibly to make genuine content, and that's been a huge challenge.

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I think we've cracked it in a few ways, which is why I'm really excited.

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So tell us, Copyai, how are you using AI to not have your content beige-ified or whitewashed?

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I full-fledged that.

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Beige-ified.

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I like that term.

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I want to steal it.

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That's great To avoid beige-ifying our content.

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We have different workflows, so we take a firm stance that co-pilots are not the best use of AI.

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Chatgpt, our chat tool they're very useful and they're helpful.

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A scaling one-off task so you can become a faster task rabbit with ChatGPT.

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That's awesome.

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You can make your LinkedIn posts a little faster and a little more generic.

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But it's not really doing what AI is supposed to do, which we believe is automating the processes that really don't need humans to do.

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Anyway, if that makes sense and I'll explain why, because that sounded gross the type of thing that I'm talking about is, let's say, we wanted to target a top of the funnel post content marketing 101.

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If I were to go look on Google right now, I could almost bet you that for that keyword, the top five articles are almost exactly the same If SEMrush, ahrefs, whoever is writing that article and the reason is top of the funnel, very broad.

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There's not a lot of insights to add from humans.

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It's just more informational junior level workers trying to understand the topic really well.

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But it still takes the same amount of time in terms of research.

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It takes the same cost in terms of writers and editors.

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So it doesn't move the needle a ton, but it's very expensive and time-consuming and that's frustrating.

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So what we've been able to do is take a workflow where we take the keyword and then the AI will go Google it, look at the top articles, extract the information, look for any information gaps that are there, look at our site map to find related links that should be added for internal links.

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That would make the most sense.

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Then research that would support that argument.

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So it's hey, we're not just making this stuff up, check out these recent stats with sources to that, and then a good first draft that we then have a human editor that we know and trust.

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They go through it, they check everything.

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It just takes them 30 minutes per thousand words rather than eight hours at the end of the day.

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So that's our top funnel content and that's pretty easy because, like I said, there's not human insights.

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I think where it gets finicky is when we're talking about, like thought leadership posts and stuff, and to what extent is AI good at capturing real human stuff that's valuable?

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So for us, the way I'd bucket our content creation is what is generic that we still need.

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We still want to help our entry-level freelancers who want to learn about content marketing.

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They might want to learn how to use AI and that stuff, but they're not going to be our pro users soon and they're not going to lead to enterprise contracts.

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Our thought leadership pieces, though, need a lot of human insight, so what we do is schedule interviews with our executives and we make sure that we get really powerful questions and insights from them that we can then take the transcript.

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And now me as the ghostwriter.

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Look in the past.

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I will be totally honest.

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I would do this process, and I would do my best to try to sound like the person I was writing for.

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As the ghostwriter, I would try to capture their voice, make them sound smart, capture their insights, but then a part of me would always bleed through a little.

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What we're trying to do now is get rid of my biases, going into our thought leadership content and have the transcript be the guardrails so we're not worried about hallucinations Extract quotes and insights and everything that they were thinking, and then also capture the voice that they were speaking in the content, so you get a glimpse of their personality through the reading too.

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We found that if we need something that's insightful, like not content marketing 101, top of the funnel, but maybe how is AI changing content marketing?

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You want a human expert talking about that.

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You don't want AI just making that up out of its ass.

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That's where we take the transcript and we get the human insights and then we repurposed it and now I can go edit that in about an hour, make sure the quotes are right, see if there's anything that was missed.

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The conversation is still fresh in my head because I didn't have it two days ago and then caught up on a bunch of things.

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Just makes everything a lot easier when used responsibly, and that really is in determining.

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Does this content need human, real insight?

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If so, you got to interview an expert and get a transcript or does it just need really basic information that needs to be fact-checked for accuracy and be sure that it's correct?

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So that's how we're thinking about content right now.

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Let's break down those two buckets because I think this is really interesting.

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So the first bucket the process you talked about for top of the funnel.

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I think that's great of take a keyword, get the search results yes, analyze those, look at your website sitemap, see where the gaps are, come up with some interesting content from that and give you a draft.

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I can see how that could take the process from many hours down to 30 minutes.

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I think that's like a totally awesome process for AI to be a good co-pilot for top of the funnel content.

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The one thing I'll add to it that I've seen other people doing is you can have AI analyze all of the content content library on your website, like, let's say, in the resources section, and ask it, tell us where the gaps are and do some advanced prompting around that, and it can help you identify.

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Oh, you need to build out topics for this industry, vertical or this persona more Like.

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I've seen some people doing some really interesting things to build out their content roadmaps with AI co-piloting in that way.

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Have you seen that?

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I have and not just analyze the stuff.

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But one thing that I'm excited about AI unlocking is and I don't know if this has been your experience, feel free to push back on me on this the idea of a brand voice is really appealing to companies.

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It's very sexy to have this idea of we're going to have a unique brand voice and people are going to read this and they're going to know it's us because it's so unique.

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And I keep hearing companies talking about the importance of brand voice.

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But when I go to websites, I don't see often brands where I'm like oh, that is super unique, that is you across channels.

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I might find a blog post that has a lot of personality, I might find a LinkedIn post with a lot of personality, but across the board, it's really hard because you have people coming in and out of companies, you have new freelancers, you have churn in the marketing departments, and so you have different styles coming in and out.

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What I'm excited about with AI is you can analyze all the content on your website and you can say how can we make a more consistent brand voice?

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And you can have things written now moving forward that are consistently your voice, regardless of who is editing and the back end and making sure that it's right.

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So not only analyzing what you've already done, but like analyzing everything you've already done and then how to standardize it and make it all make sense and be more cohesive, because marketing can get pretty disjointed the bigger your team gets.

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You have some people running off on this channel, some people sending some emails that they're not telling anyone about, people writing blog posts and publishing.

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I think AI can really make messaging come together across all the channels, but again and I can't say this enough when used responsibly, I think it's a hard pill for people to swallow, because there's so many bad examples of AI right now and I totally get it.

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I totally get it.

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It's easy to use as a shortcut.

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I was guilty of that, probably last year at this time too, if I'm being honest.

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But you can take ChatGBT 4.0, for example, and train it on your messaging oh yeah, messaging and your tone and your style guide, and it may not be perfect, but it would be a lot better than if you have 20 different freelancers who all have their own style.

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It's going to be better than that.

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And then you can, even when you get stuff turned in, analyze, have things, get analyzed against your brand voice, like you were saying.

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So I think that these co-pilot things use the right way with really advanced prompts can be huge productivity boosts, because I know how long it takes to have a content machine generating really good stuff If you use it in co-pilot in these ways with advanced prompts.

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A couple of the other ideas that I've seen people using is they will give really good direction in the prompts, not only on the brand voice and the messaging style, but they will like, have it written for a certain persona that they've taught to chat GPT.

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And then you can also do very advanced things like, say, eliminate any really basic best practices and give me some really good insights, and it actually does that and it's oh, but you have to tell it to do that, otherwise it just goes to the lowest common denominator.

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That's exactly it.

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You have to tell it what.

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To just like human, you would have to tell.

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Like people get mad at the hallucinations.

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I have had a lot of junior marketers send me stuff that was very confidently wrong and like very a fact-based thing, and I was like, no, this is not correct and it yeah.

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But on the idea of co-pilots and this is what's really interesting a lot of people and I totally understand we started as a co-pilot, basically a chat.

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Gpt wrapper was essentially what copy AI was.

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It was last year, though, that we switched to workflows, and workflows are different because it's I like to think of it as a multitasking chat.

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So the process I was describing for the blog post.

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What I really like about it is that each step, I can customize what that step is doing, and then I can go back if anything weaken that chain, and I can fine tune that.

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So then the rest of the output gets better and better.

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So, rather than just hey, do this in one voice, I might have eight or 10 steps doing things, and what I love about that is now the last steps give me the final output, and so I have a 1500 word blog post.

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It's got external research, internal links.

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It's got everything I need.

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It's awesome.

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I'm going to send that over to my writer.

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They're going to pick it up.

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My writer also gets a list of other internal links that maybe would be better, that a human should probably know about, and they can look at.

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Then they get a list of statistics and research around the content that they can go plug and play with If they're like this stat was good that it pulled, but I actually think this one's a lot better they can pull.

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What did we add as a test?

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I added something where you scrape the top Reddit conversations around this.

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Just at the end.

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If you want to know what people are talking about on Reddit, you don't want to go Google that Content marketing.

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This is what people are talking about on Reddit.

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This is what been on podcasts talking about this lately, and that's just the last section of a blog post.

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It's just right there.

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Check the links, make sure they're good and help the reader find what the information they need a little bit better.

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There's so many different ways we could be using this stuff.

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It's really neat.

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I was going to say after this.

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I built a workflow this morning, not specifically for this, but it came up to my mind.

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Our CMO told me to start listening to a few podcasts and it's great.

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There's a lot of content out there and I have a bad memory and so after I listen to a podcast, sometimes I want a cheat sheet like a swipe file that you'd keep.

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So I created a workflow that I now take the transcript of any podcast that I just listened to.

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That's what's most important.

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I have to listen to it before I run it, otherwise it's cheating.

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It is cheating.

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Once I listen to it, it's fresh in my head, I can run it.

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It extracts the key points, gives me actionable advice that I could implement as a founder or whatever goal I have, sends me quotes from the podcast to make sure that it's not just making stuff up, and then just sends me some related research and resources on the topic they were talking about.

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And now I can have a swipe file.

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I send that to Google Docs and after I listen to a podcast, I just throw in the transcript and in two weeks, if I'm vague on something, I hop back into that and I say, okay, what were they talking about?

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She's awesome, awesome stuff.

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These are great hacks.

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I love these.

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I love the summarize where people are talking about on this topic from reddit at the end of the vlog post.

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That's awesome.

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I haven't heard anybody with that tack before.

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That's a great one.

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The one thing on the the interview for the thought leadership content yeah, here's something that I've seen some other people doing that I was like, oh, this is really great.

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Is there's a company that I've worked with called thought exchange?

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Great company.

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People should check them out.

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They have this process or workflow they've is really great.

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Is there's this company that I've worked with called Thought Exchange?

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Great company.

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People should check them out.

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They have this process or workflow they've developed and what they do is they have AI interviews.

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So you basically set up the chatbot to do interviews with executives and you give it the guidance of how to do those interviews, like the questions you want to ask.

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But it's people are doing the interview with the chat bot in a conversational way and then what it does is it does X number of interviews 20, 30, 40, whatever it is interviews.

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It summarizes all of the interviews and then writes a summary of all the interviews.

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That's cool.

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And so I just use that because I think it's a great example of even taking, like the manual part of having to manually interview people and then transcribe all of that and then summarize all of that.

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It can make that process a lot more easy, efficient.

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I think it'll get to the point where people can even do an audio interview, like what we're doing right now, and it will capture and transcribe all of the interview and then, just like you were saying for the podcast hack you mentioned, it'll summarize and give the key points and then, if there's multiple interviews, the summary of the key points across those interviews like that gets to some really interesting thought leadership content that is not hallucinating and is not off track.

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Right, it's the transcripts.

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The quality of the transcripts determines the quality of the output, in my experience.

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So, to go off this, more sorry, you got me super excited as you were talking about the transcripts and doing stuff and they get automatically recorded and sent.

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More Sorry, you got me super excited as you were talking about the transcripts and doing stuff and they get automatically recorded and sent.

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So we this was in October, november the sales team built a workflow so that when a prospect comes with a call or a question and a problem and then they talk them through, this is how you would solve this problem with copy.

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It's basically a bottom of the funnel how to tutorial?

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How do you solve X with Y?

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And those were so annoying to write.

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I used to have to write one of those a day at an old job and there was no insight.

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It was just step one, do this, step two, and it was always repeatable.

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But it was a slightly different problem and 10 people searched for it a month so I had to go write it.

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It was very frustrating.

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Now those transcripts from those calls, as the sales rep walks them through, gets turned into a how-to tutorial.

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We now have 8,500 of living in Notion when I need to write a piece of content.

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That's really bottom of the funnel instructional.

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How are we going to solve this problem with copy ad?

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I go in there to that draft and I can take the step-by-step instructions and use that as the starting point to make sure that it's going to write something accurate but will be more friendly for Google to understand.

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That's really incredible.

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Again, it's not to try and be lazy or cheat, it's just being as efficient as you can and I'm able to do so much more cool stuff now, like the people I'm able to talk to, because I'm not sitting behind a computer trying to change a sentence to not have a preposition at the end, I can just pull that stuff out and I can focus on what matters, which is the narrative and really the audience's experience with the content they're getting.

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So I think this is really interesting.

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I love the workflows concept for content marketing with AI because it's stepping through the process and allowing you to make things better in a much more efficient way.

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I love it.

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So let me ask you where do you think we're headed in terms of content marketing and AI?

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Like, what is the next six to 12 months hold?

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What are some of the things that you're excited that you think will materialize?

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You're excited that you think will materialize.

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I will be so totally honest that it hurts me to say really I would love to sugarcoat stuff.

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I genuinely think the next six to 12 months will be increasingly difficult for writers, freelancers and content marketers who are stubbornly resistant to the technology on the grounds that they just feel icky about it.

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I've heard some really good arguments about AI and quality and concerns.

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I've heard some really well thought out concerns.

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I've heard a lot more.

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I just don't like it.

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I don't think it's great and I think that attitude is going to, in the long run, be a losing attitude.

00:18:43.865 --> 00:18:59.307
I think the real people who are going to benefit are people who get excited and learn how to use it without shortcutting the quality, like you can do it and you can do it really efficiently and really well.

00:18:59.307 --> 00:19:05.546
It is tempting to want to shortcut, to just want to say okay, copy paste to LinkedIn and hit the post and it's done.

00:19:05.546 --> 00:19:14.907
If you are a responsible human in the loop which is another point I want to bring up, if you've ever seen a shitty piece of AI, it did not publish itself.

00:19:14.907 --> 00:19:15.609
It can't.

00:19:15.609 --> 00:19:19.546
A human made that decision to say this is my bar of quality, that's fine.

00:19:19.546 --> 00:19:19.946
Publish.

00:19:19.946 --> 00:19:26.506
When you attach the right, disciplined content marketers who are excited about what they are marketing.

00:19:26.506 --> 00:19:42.534
With this kind of technology, you just get so much more better stuff for your audience because you automate the stuff that's not that impactful and was bogging your whole team down, and then you have that time back to free up on more fun campaign.

00:19:42.734 --> 00:19:42.914
Like.

00:19:42.914 --> 00:19:47.066
I would not have had time to talk to you if I was still writing a daily how-to tutorial.

00:19:47.066 --> 00:19:47.707
I just couldn't.

00:19:47.707 --> 00:19:51.660
I just couldn't keep up with everything and have fun conversations like this.

00:19:51.660 --> 00:19:56.801
I couldn't respond to messages on LinkedIn that I'm getting from people asking about hey, what is a freelancer?

00:19:56.801 --> 00:19:57.564
I wouldn't have time.

00:19:57.564 --> 00:20:01.732
So now I get to be a human with real human bandwidth.

00:20:01.732 --> 00:20:06.728
And at three o'clock I get to go pick up my kids at the bus stop and nobody bugged me afterwards.

00:20:06.728 --> 00:20:10.213
And and at three o'clock I get to go pick up my kids at the bus stop and nobody bugged me afterwards.

00:20:10.213 --> 00:20:11.295
And I published three posts that day.

00:20:11.295 --> 00:20:12.237
So just don't see any downsides.

00:20:12.237 --> 00:20:15.810
Next six to 12 months, I think we're gonna see more people coming to terms with.

00:20:15.810 --> 00:20:16.193
Ai is here to stay.

00:20:16.193 --> 00:20:16.779
It's not a trend.

00:20:16.779 --> 00:20:23.884
I think we'll see more people learning how to use it responsibly and I think 12 months onward, we're gonna see some of the coolest content that's ever been made.

00:20:23.884 --> 00:20:26.227
I think the internet's about to be a lot less boring.

00:20:27.008 --> 00:20:28.931
I love that and I don't think it's a fad.

00:20:28.931 --> 00:20:38.472
I think that AI is not going to take people's jobs, but people who embrace AI may take your job If you don't embrace.

00:20:38.472 --> 00:20:42.203
It is the sentiment that I think is accurate.

00:20:42.203 --> 00:20:48.632
How do you think that content marketing and ai is changing?

00:20:48.632 --> 00:20:58.662
Seo, like the, the things that are getting ranked and google the way those are getting ranked is changing now, with ai summaries and videos being at the top?

00:20:58.662 --> 00:21:10.076
Do you think that seo has changed and that, like part of the game now for SEO is to get your company known in the AI summaries?

00:21:10.076 --> 00:21:11.866
Is that sort of evolution happening?

00:21:11.866 --> 00:21:13.323
I would assume so.

00:21:13.625 --> 00:21:16.689
Yes, let me rephrase it as honestly as I can.

00:21:16.689 --> 00:21:20.744
I'm not smart enough to have the definitive answer, but I would assume so.

00:21:20.744 --> 00:21:27.428
Yes, my thought is the way that I see that, evolving, especially with Google's summaries and their overviews and all that.

00:21:27.428 --> 00:21:33.145
It is why I am not indexing a ton of our resources right now on top of funnel content.

00:21:33.145 --> 00:21:36.269
I think Google will just start answering those for you.

00:21:36.269 --> 00:21:44.627
So if I type in content marketing to Google and it gives me a huge summary, sure they might cite copy, ai and a few people might click through and that's fine.

00:21:46.761 --> 00:21:56.071
But across the board, I just think we're going to get less organic traffic from top of the funnel people, because information will just be way more accessible without having to click through to the source.

00:21:56.071 --> 00:22:17.503
Good news of that is, if you are then indexing on middle of the funnel content and bottom of the funnel content, really well, using more videos, which I think will start to happen, using more videos sharing your insights on social, on your blog and stuff like that, I think the more you start to do that, then the people who do come to your website organically will be higher intent.

00:22:17.503 --> 00:22:26.587
They'll be more likely to take actions because they are better informed than the top of the funnel people that used to come to your site who just had no the hell idea what they wanted, no clue.

00:22:26.587 --> 00:22:37.679
But yeah, I think it's going to move to a lot more video and a lot less tofu which is why I think again, the internet will get more exciting.

00:22:37.699 --> 00:22:37.900
Love it.

00:22:39.220 --> 00:22:40.989
So final thoughts anything I didn't ask on this topic that you wanted to share.

00:22:40.989 --> 00:22:42.275
Can I just share something that annoys me?

00:22:42.275 --> 00:22:43.520
I probably shouldn't.

00:22:43.520 --> 00:22:52.625
I might see him, I might get mad at me, but here's something that annoys me and I would just say this, and I would love an open call Anyone, please contact me at any point on LinkedIn or anything and tell me.

00:22:53.306 --> 00:23:02.813
I would just like for one person to define the word high quality using objective terms that mean the same thing to you as it does to me.

00:23:02.813 --> 00:23:16.029
I have never heard a single definition of quality that was objective enough that an editor and a writer could formally agree on it and have the same idea of what to do, and I think it's caused more bottlenecks than anything else in content marketing.

00:23:16.029 --> 00:23:21.151
It's wild, because one person has an idea of what quality is, but it really just comes down to.

00:23:21.151 --> 00:23:23.722
I guess and I don't there's no like objective.

00:23:23.722 --> 00:23:25.585
No, we need to have this here and this here.

00:23:25.585 --> 00:23:26.507
It needs to be researched.

00:23:27.627 --> 00:23:32.473
So at Copyai, my view of quality is it needs to be accurate.

00:23:32.473 --> 00:23:33.875
It has to be accurate.

00:23:33.875 --> 00:23:34.643
That's the first thing.

00:23:34.643 --> 00:23:36.511
Can't have bad research.

00:23:36.511 --> 00:23:37.737
We can't have hallucinations.

00:23:37.737 --> 00:23:39.402
That's not going to happen on ours.

00:23:39.402 --> 00:23:43.990
It has to be helpful to the person we're trying to help.

00:23:43.990 --> 00:23:48.604
So if it says we're going to solve a problem by the end of that article, you better be able to solve that problem.

00:23:48.604 --> 00:23:52.253
It has to be somewhat readable and clear.

00:23:52.253 --> 00:23:55.489
There has to be some bare minimum level of I can understand this content.

00:23:55.489 --> 00:23:56.492
It makes very much sense.

00:23:56.492 --> 00:23:59.153
That is usually taken care of because AI writes very clearly.

00:23:59.153 --> 00:24:01.093
So for me it's accurate and helpful.

00:24:01.093 --> 00:24:08.654
I've gotten pushback on that, but I've never heard anyone define high quality in a way that's objective.

00:24:08.654 --> 00:24:10.311
So open call to anyone who can do it.

00:24:10.311 --> 00:24:12.031
I would love that definition.

00:24:12.904 --> 00:24:14.772
I think people should take you up on that challenge.

00:24:15.325 --> 00:24:24.220
I'll give it my shot real quick, which is just that what I think is a good quality, very similar question.

00:24:24.220 --> 00:24:30.250
The answer is it entertaining, is it educational and is it inspirational?

00:24:30.250 --> 00:24:44.469
Inspirational If you can get some mix of those three things, where people get an insight that they didn't know before, if they're entertained, if they're inspired, I think that would breach a bar of quality.

00:24:44.469 --> 00:24:50.388
And if you don't have those things, and it's more just, here's five best practices that are very generic.

00:24:50.388 --> 00:24:52.173
That doesn't meet the bar, in contrast.

00:24:52.173 --> 00:25:01.909
So I don't know if that's a comprehensive definition you're looking for, but no, no, it's good so my only pushback would be that word entertaining, because then I'm like to whom.

00:25:02.770 --> 00:25:06.311
Some people either find some things entertaining like I love the office, I have friends who don't.

00:25:06.311 --> 00:25:20.419
I'm very entertained by it, they just don't like the humor or some people like the uk version of educational inspirational is the word that I really liked in that one, but my only everything to everybody, right, it's impossible to bring everything to everybody.

00:25:20.479 --> 00:25:30.310
So what I actually mean by entertaining is in b2b marketing, for example, in particular, b2b content marketing on our topic here is you can't be boring.

00:25:30.310 --> 00:25:32.214
If you're boring, you're just dead.

00:25:32.214 --> 00:25:34.058
So you could make it.

00:25:34.058 --> 00:25:37.693
Another word for entertaining is obviously is it humorous, is it funny?

00:25:37.693 --> 00:25:42.731
But it doesn't necessarily have to be like slapstick funny or cartoon funny.

00:25:42.731 --> 00:25:50.330
It's just is it entertaining people like wow, that was really like clever, it was funny, some combination of those things.

00:25:50.330 --> 00:25:55.560
If you're doing those sorts of uh things, I think it's great.

00:25:56.102 --> 00:26:08.634
Last night on the daily show they they did a really funny segment based on the fact that the one candidate in the presidential election said he would only get out of the race if lord almighty told him to.

00:26:08.634 --> 00:26:13.795
So they had all these different characters portraying god, come on, talk him out of it.

00:26:13.795 --> 00:26:20.926
That was funny and it was clever and it was entertaining and that's what TV shows are supposed to be about and a little bit irreverent.

00:26:20.926 --> 00:26:30.535
I think that's a good example of people watch it because it's funny and people don't watch videos or listen to podcasts or read content if it's not.

00:26:30.535 --> 00:26:33.208
I think a blend of these three things in some way.

00:26:34.290 --> 00:26:36.076
I almost want to use the word is it shareable?

00:26:36.076 --> 00:26:39.755
Because the thing that I love about the daily show is you were talking about it.

00:26:39.755 --> 00:26:40.576
It was so entertaining.

00:26:40.576 --> 00:26:44.914
You were talking about it unprompted, and that's what we all want from people in our branding right.

00:26:44.914 --> 00:26:49.510
We want people talking about us unprompted, saying, oh man, I saw this awesome thing over a copy AI and it was great.

00:26:54.846 --> 00:26:55.366
That's what we want.

00:26:55.366 --> 00:26:55.909
And that's what we need.

00:26:55.909 --> 00:26:57.192
Yeah, okay, and I'm going to have to think about this.

00:26:57.192 --> 00:26:57.472
This is good.

00:26:57.472 --> 00:27:03.953
Yeah, I think I've always said the definition of something going viral is if people, when they see it, they're like, oh, I have to share that.

00:27:03.953 --> 00:27:09.411
If I don't share this with my friends or whatever, I'm going to be mad, like aliens are real.

00:27:09.411 --> 00:27:09.833
Yeah.

00:27:10.164 --> 00:27:13.509
Yes, it is true, and it's funny because I share something.

00:27:13.509 --> 00:27:18.394
I have a colleague where I get that I'll see a video, and anytime there's a cat I'm like because she just loves cats.

00:27:18.394 --> 00:27:19.454
I was like I got.

00:27:19.454 --> 00:27:26.182
I have to share this, otherwise I'm going to feel guilty that I took pleasure in something I knew someone else would take pleasure in but I kept it from him.

00:27:26.182 --> 00:27:29.528
I just feel that guilt Like I got to give it to him.

00:27:29.548 --> 00:27:30.769
So All right.

00:27:30.769 --> 00:27:32.391
Thank you very much for being with us today.

00:27:32.391 --> 00:27:36.316
Great episode, very entertaining, very educational.

00:27:36.316 --> 00:27:39.059
Thank you, nathan, for your story and all your insights.

00:27:39.059 --> 00:27:40.161
We appreciate it.

00:27:40.161 --> 00:27:45.616
I'm going to link to your LinkedIn and your website so people can get in touch if they want to talk about this more.

00:27:45.616 --> 00:27:46.749
Thanks for being with us today.

00:27:46.749 --> 00:27:48.234
Thank you so much.

00:27:48.234 --> 00:27:48.916
This was awesome.