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Today we are talking about the top 50 AI tools you need for your AI tech stack.
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That's right.
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We're going to go into all the tools that marketers, founders and creators need to grow and automate processes in their business.
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You got to streamline and automate and streamline and automate to drive growth, and I'm going to go through today and share with you all 50 tools.
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I'm going to tell you what the use case is for them, what their website is and how much they cost Before we dive into the details of it.
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I do want to share with you some overall principles that I think are very important when we talk about these 50 tools, because if you just have a bunch of tools, what good is that?
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There is definitely a strategy that you need to have in using these tools together.
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So let's talk about that for a few minutes and then we'll jump into the list.
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So why these tools matter?
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First of all, they're really easy to use.
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You don't have to be a programmer, you don't have to be a professional designer, video editor or have any technical skills to use these.
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These are designed for business users, and so, because I'm not a developer by training, I'm not a designer by training I don't know how to use all the advanced features of the Adobe Creative Suite.
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These tools are great for easily quickly creating all of the assets I need to automate business processes and grow my business.
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I think you're going to find the same.
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The second thing to note is almost all of these tools have a free version available.
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You can try it before you buy it, and I think that's really cool because before you go in and start spending money on things, you want to know if it's really going to work.
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And the third thing is none of these tools are really that expensive anyways.
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Most of them range from $10 to $50 a month for the premium versions of these tools.
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They're not going to break the bank, even if you need to use a bunch of them, but it's all really cost effective at this point.
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The cost may go up in the future they may not, we'll see but all of this is easy to use, free to try and pretty low cost, even if you need a bunch of these tools.
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The next key point is that you can seamlessly integrate and use these tools together, and that's where a lot of the value comes in for people.
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We'll talk a little bit about this as we get into these tools, but some people like to use some of the AI tools like ChatGPT and Cloud together.
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Some people like to use ChatGPT and Canva together to create visuals in Canva and the written content in ChatGPT.
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There's a lot of great combinations and that sort of blending and creativity is where a lot of the magic really happens, and we'll get into that here in just a few minutes.
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The one thing that I do that I think is very helpful is we're still in the very early days of this AI transformation is that you have to use multiple tools and multiple AI models.
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There's a couple reasons for that.
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It can be a little bit frustrating you had to pay for multiple tools if you're using them, but there's some good reasons to do it.
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It's not that much money, but there's some good reasons to do it.
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It's not that much money.
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The first reason is is you can benchmark them against each other.
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Some of them are better than others at specific tasks, and particularly as you get into ChatGPT.
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Most people are using the free version of ChatGPT.
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Once you get to the plus version, it's just $20 a month.
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There gets to be seven or eight different models that you can use that are slightly better at different things.
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The same thing is true with Google's Gemini models.
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They have a bunch of different models and you have to test and see which ones work best for certain tasks.
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So the benchmarking is very important.
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Also, accuracy they're trained in different ways so they'll come up with different answers to the same question potentially.
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So if you check things against all the different models, you'll get the best comprehensive answer and then you can optimize the results you get.
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So I think it makes sense to really use all of the top tools out.
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So I think it makes sense to really use all of the top tools out there and I'll share those with you.
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Let's talk a little bit about how to unlock massive productivity using these 50 tools.
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There's a couple of great use cases just right off the bat that go across a lot of these tools Content creation, marketing, automation for processes and marketing, sales and customer service.
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Software development is like magic.
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With AI, you don't have to be a coder anymore.
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You can build websites and even full apps.
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It's crazy.
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I'll show you some of these tools.
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Project management and collaboration tools are also at the next level.
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There's a lot of practical use cases for these tools in your business.
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One of the other biggest reasons is, if you're using these tools, you can have an unfair advantage over them and your competitors are not.
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You'll be able to work five, six, seven times faster than them and produce much better results, much higher quality.
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And so if you can innovate faster, if you can be more efficient and you can reduce your costs, you're going to beat the competition, and that's reason enough to figure out what tools make sense and how to automate almost every process in your business.
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It makes sense to look and say how does AI impact every process in your business?
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As I mentioned, all these tools are very affordable right now.
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You can start small Start by using ChatGPT.
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A lot of people are just doing that, the free version of it.
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That's great.
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But then scale and figure out how to automate and streamline those processes so that you can spend more time being strategic and growing your business instead of doing administrative tasks that the AI can do for you.
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And then, once you've made that leap maybe you're using a number of these tools.
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Then really look to optimize it and look how to integrate these tools together.
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That is the maturity model that you should be thinking about with these tools.
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I want to point out that there are ways to get all of these AI tools to start working together in Symfony like an orchestra, and some of the tools Zapier, makecom are great for doing that and we'll talk a little bit about that.
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But the real magic comes when you start using these tools together.
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Here's a couple best practices that apply for all of these tools and it's very important.
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If you don't do these things, you could try some of these tools and you say, oh, it didn't work or they're not good.
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But here's a couple pro tips that will make your testing of these tools very successful.
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You got to give clear direction.
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The real secret to AI is you're like a movie director.
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There's a lot of variables you have to manage.
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The better direction you give, the better results you get.
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You have to manage the better direction you give, the better results you get.
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Period Be specific with your expectations.
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I think that this is super helpful.
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If you want something to be delivered to you in a result, in a column format or a table, tell the AI what format you want the results in.
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Don't expect it to just guess.
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You can do that but just don't get frustrated if it doesn't give it to you perfectly how you expect it, iterate and refine.
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So this is very important.
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I never turn in as an executive work to other executives without having done multiple drafts of it.
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You never turn in a first draft, so you shouldn't expect that the first draft of anything AI generates is going to be great, and so what I often do is I generate something, then I'll go in and edit the prompt and tweak it further and get a better result.
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Sometimes, once you get the results, I will give it back the result and say I just generated this report.
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I need you to make this better, tell me how to make it better.
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And once you go through and iterate a few times, it will improve itself.
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And part of this has to do with the fact of there's limits on the inputs that you can put into prompts and there's limits on the outputs.
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But if you give it the right context, it'll come back and say, oh, you should add these three things that it didn't put in the first version because it didn't have room.
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But in a follow up prompt it'll give it to you and then you can add it.
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So iterate and refine.
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That's one of the keys to winning.
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And then human AI collaboration.
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I don't think that we're going to get to the point anywhere in the near future where humans shouldn't be in the loop.
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It's probably not going to give you 100% perfect results, but if it can generate 80 or 90% of the result you need and then you do a couple of drafts, you're going to get to 100% really quickly and so if you put these principles against these tools, you'll have a lot of success.
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The other main reason to really use these AI tools is to drive growth.
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It's a force multiplier.
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You can do the work of multiple people if you use these tools.
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There's many tasks at marketing, as a founder, as an executive, that I can do literally five times faster.
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And if you can move faster, you can grow faster times faster.
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And if you can move faster, you can grow faster.
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That's the real reason to be looking at these innovative tools.
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They are going to disrupt every process across sales, marketing, customer success in your business they will.
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I think the biggest hurdle that a lot of people have in embracing different AI tools is that they feel the tools are not there yet or that the AI tools will not impact a certain work process that they're working on.
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And the reality is, with the billions of dollars being invested in AI.
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It's going to affect everything.
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So just embrace it and figure out how to be a master at it.
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That's the best way to have complete job security is to become a master of it, and then you can be the one giving the direction, overseeing it, innovating and it's a lot more fun than doing the boring administrative work anyways.
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Okay, let's get into it.
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Now here's the real fun.
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We're going to go through all 50 of these AI tools.
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I broke them into a number of categories just so it doesn't seem like a huge barrage of tools to look at, because I think they do have specific use cases and functions tools to look at because I think they do have specific use cases and functions.
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So the first group is the actual large language models to use, and many of you are likely using ChatGPT getting started getting going.
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There is probably 95% of people are still using the free version of ChatGPT, which is great that people are getting going on that, but there's a $20 a month version, the plus version, and there's a $200 a month version, and the paid versions are much better than the free version and you get access to a lot more innovation, including things like GPTs, which allow you to customize and optimize your work further.
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You can create your own custom GPTs.
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Then there's other tools like the Sora, the video AI tool you get access to with the paid versions.
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You get access to projects.
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You get access to the operator AI agent that will complete scheduled tasks for you at the top version.
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In the pro version that's $200 a month, and OpenAI just released a deep research model that's available in the $200 a month plan.
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So you can work your way up to it.
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But I would say 95% of people are still using the free version and not really seeing the true magic of even ChatGPT.
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So you should use it and consider, at the right time, upgrading to the versions that you need.
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The other big models are Claude, which is by the company Anthropic.
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Amazon is putting $100 billion behind this, and so it's pretty good.
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A lot of people would say that Claude writes more naturally and writes better code for software than ChatGPT.
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It's sort of an arms race.
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They keep making it better and then the other one comes out with a new model, but the reality is is that they don't give the same answers.
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So benchmarking Claude against ChatGPT, figuring out which tasks are better for each model, it makes sense you can sign up for $20 a month for Claude and get the paid version there.
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They have a great project management tool.
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One of the things an example Claude is better at is it's better at doing things like infographics than ChatGPT.
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So there's reasons to be looking at each of these.
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Google has been catching up.
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Gemini is their offering.
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They are on version two of that and they have a deep research offering.
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They have a number of really cool AI tools in the Google Advanced Studio, which is part of Gemini.
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You can get onto it for $20 a month.
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Their pricing structure gets pretty complicated If you use the Google workspace for your business.
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There's different combinations you can look at there, but a lot of the tools you can get for $20 a month and the deep research model they have is very interesting.
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You give it one prompt it'll go, do 100 queries and write an analyst report with you that looks like it was written by Forrester or Gartner.
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It's pretty awesome.
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And so again, I like to benchmark Gemini against Claude, against ChatGBT, and see which gives me the best answer.
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And then Perplexity is slightly different.
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It's a view of the search engine.
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So instead of querying Google for an answer, like people have for the last 25 years.
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You can ask perplexity a question and instead of sorting through a million links to try to find the answer, it just tells you the answer.
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It's like why don't you just tell me the answer instead of making me look for it?
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And a lot of people really prefer that experience.
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Not a big shocker, but each of these tools 20 bucks a month.
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For 80 bucks you can be using all four of them and the world is at your fingertips.
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So the workflow, automation and integration I mentioned, there's really these three tools to look at.
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You can look at makecom, zapier and N8n.
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All of these allow you to connect all of the different AI tools I'm talking about today.
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Together you can create workflows, you can send data between them.
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I would say, try them out.
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Zapier has been around for a long time.
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Makecom is much cheaper in my view and it gives you a canvas where you can easily chart out what you're trying to do.
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So that's my choice in this group.
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I think N8n is a newer player and they have some interesting stuff.
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So have a look at these.
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But it's really important to say how can we start using this stuff together instead of in silos?
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I think that's very helpful.
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As we move on to talking about what can agents do.
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Agents are really multiple AI tools working together to accomplish a task for you.
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All right, ai, productivity and collaboration tools.
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I have seven of them listed here, so there's some really awesome stuff that you can do with these tools.
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So Lindy AI is a great tool if you need an executive assistant.
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It can do everything that executive assistants do in the office for you, from taking the notes to preparing your schedule for the day to scheduling meetings for you.
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It really has some powerful capabilities.
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So when you think about how much administrative roles cost and how much it costs, it's a drop in the bucket.
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How much it costs, it's a drop in the bucket.
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So have a look at Lindy for the personal assistant, executive assistant type roles.
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I think creating great images.
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You just need that for a lot of content and marketing work.
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I use falai, which will give you images from multiple image models, including Flux, which is one of the best AI image generation models out there today.
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There's Julius AI, which is a data analyst capability, so that's what the use case is.
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You can have AI act as your data analyst.
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That's a pretty awesome thing.
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No one loves like sitting there going through data for hours.
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That's not something people love.
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I can't tell you how many hours of my life I have lost to creating charts and graphs for presentations and PowerPoints, so Graphyapp is a great solution for creating the graphs and business images you need.
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I created this presentation using Gammaapp.
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I have wasted thousands of hours of my career creating PowerPoint presentations and Gammaapp just creates presentations for you and then you can customize it a little bit as you need it.
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It's like PowerPoints always should have been.
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So just use Gamma app for all of your presentations going forward.
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There's no reason to have to be sitting there manually creating presentations and PowerPoint or Google Slides.
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You can create your own themes, you can pick your own images, you can pick your own colors.
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They have great templates and it just does it.
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It's like magic.
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So that's a great way to get many, many hours back in your life.
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If you don't use a tool like Fireflies or Otter to take all of your meeting notes already, it's a huge productivity boost because what you can do is you can do things like summarize all of your meeting notes for the entire day If you have 10 meetings in a day, like me, or if you have 50 meetings in a week.
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You can summarize all of the meetings for the week and look across the action items for all of the meetings for the week.
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There's some really powerful things that you can do there to be more productive, things that, in a lot of cases, people would have asked their executive assistants or colleagues to help them stay organized with, and you don't need that anymore.
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Just use tools like that.
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I use Fireflies, it's great.
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I think Otter is great.
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There's a number of those tools.
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I also just want to call out that one of the other advanced tools within ChatGPT is our data analysis tools.
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They are actually very strong, so, similar to the other tool, julius AI, for being your data analyst, I do think that having AI do your data analysis for you is huge.
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Let's talk about AI video creation and editing.
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I have some really great tools here.
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There's nine video tools.
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I think video and AI is one of the next big frontiers and, visually, when you think about TikTok and Instagram Reels, people are really excited about this aspect of it, and so these are nine really great tools to look at.
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Even if you're not a professional videographer or professional editor of videos, you can now use these tools to create some really great videos, and it's everything from using a tool like HeyGen to create a digital twin of yourself and create product videos where you just put in the script and then your avatar is reading the script in your own voice, just like you would if you were trying to perfectly read a script.
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There are tools where you can take an image and make it into a video, and there are tools that will create entire characters for you.
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So there's a broad spectrum of things that you can do with these video AI tools that can help you create great video content, tell great stories.
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You can be a super creator using a lot of these tools, and they're not expensive.
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They're not hard to use.
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You don't have to learn how to be a professional video person.
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You just need to spend a little bit of time, come up with a great idea and then work on a proof of concept.
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It's simple.
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On a proof of concept.
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It's simple Audio and music creation.
00:22:43.740 --> 00:22:46.044
This is something that's super fun.
00:22:46.044 --> 00:23:00.042
So 11 Labs is a great AI solution where, if you upload just two hours of your voice talking, like I am in this episode, it will clone your voice for you.
00:23:00.042 --> 00:23:21.278
It will sound so realistic that your best friends and people in your family won't even know that it's not you, and so if you want to produce a lot more content and you don't want to have to perfectly read the script and spend hours doing second, third, fourth, fifth takes, you can create great audio content using 11 Labs.
00:23:21.758 --> 00:23:24.682
Also, think about things like audiobooks.
00:23:24.682 --> 00:23:33.962
If you're an author and you want to do your own audiobook, then 11 Labs can be a great solution for you to do something like that.
00:23:33.962 --> 00:23:41.176
Suno AI you can make your own songs about anything you can say.
00:23:41.176 --> 00:23:56.811
I want to create a 1990s rap song about AI and the style of Dr Dre and Snoop Dogg, and it'll do it for you and it'll be pretty good, and you can keep experimenting with it to get it just how you want it.
00:23:56.811 --> 00:24:10.559
But I think these music tools can enhance the video files and the audio projects that we're working on and it is a really fun, great tool.
00:24:10.559 --> 00:24:20.744
And there are other tools like Murph AI, which you can use to quite simply do voiceovers.
00:24:20.744 --> 00:24:34.951
So think about the Ken Burns documentary right, it's just still images with Ken Burns talking and so you can do some really cool, creative projects to tell your story using these tools.
00:24:36.173 --> 00:24:42.762
Let's talk about tools for marketers and sales and go-to-market.
00:24:42.762 --> 00:24:43.223
Overall.
00:24:43.223 --> 00:24:44.546
There's a couple of really great tools here.
00:24:44.546 --> 00:24:46.936
So the first one is Clay.
00:24:46.936 --> 00:24:56.096
So they use AI to help you build your database of people that you want to go out to the people in your audience.
00:24:56.096 --> 00:25:05.500
So it's AI-powered go-to-market data and engagement, and I think that they have some really cool tools in that tool set.
00:25:05.500 --> 00:25:30.963
And then you have tools like Chatbase and Voiceflow and Bland AI, and these tools are working towards becoming the new AI SDR the person who sets appointments, qualifies prospects, just sets up meetings but actually doesn't do a lot of selling in the traditional B2B model.
00:25:30.963 --> 00:25:38.285
These tools are improving rapidly and they are very low cost.
00:25:38.349 --> 00:26:03.196
You can add agents like this to your website, agents like this to your website, and when people want information at 11 o'clock at night, the AI agent can give them the information that they need, and then they can schedule a time to talk to the people at your company the sales reps to get more information, and so there's no more fill out a form and someone will get back to you three weeks from now.
00:26:03.196 --> 00:26:06.963
It's I want to get the information I want right now.
00:26:06.963 --> 00:26:18.002
I want to see if this is the right fit for me, and if it is, then I'm willing to engage and talk to somebody, and so I think these tools can help companies be massively more efficient.
00:26:18.002 --> 00:26:25.661
You don't have to throttle the growth of your business based on how many appointment centers you have on staff.
00:26:25.661 --> 00:26:28.116
That's just not where we're at anymore.
00:26:29.010 --> 00:26:34.096
This is one of my favorite parts of the presentation AI builder and development tools.
00:26:34.096 --> 00:26:36.678
So this is like magic.
00:26:36.678 --> 00:26:50.622
You can now chat just like you can with ChatGPT and give these developer tools direction and say I want you to build me a website, I want you to build me an app, and here's what I want you to do.
00:26:50.622 --> 00:27:04.255
And you can just talk to it like you would a developer and say build me a homepage, build me a resources page for my website, add this to the website, change this on the website and just give it clear direction.
00:27:04.255 --> 00:27:06.540
And these tools just do that.
00:27:07.664 --> 00:27:08.487
But it goes even further.
